ENTRIES TAGGED "Earned Attention"
Attention is the ultimate currency and the only commodity that matters
As an industry I think we’re getting weary of all the various “rich content” experiments and products floating around these days. I have to admit that most make me want to yawn and move on to the next item in my email inbox. Too many of them feel like a Frankenstein project where elements are grafted onto a traditional book and there’s a giant bolt sticking out of the neck.