ENTRIES TAGGED "ebook ads"
Kindle Serials and data analytics, new Kindle lineup with forced advertisements, and a look at complementary digital publishing.
Here are a few stories from the publishing space that caught my attention this week.
Charles Dickens was on to something
In addition to showcasing the new Kindle lineup (see below), Jeff Bezos introduced Kindle Serials, a new subscription program for serialized books, at the Amazon event this week. Readers will be able to subscribe to books that will be released in “episodes,” with automatic content updates — think Charles Dickens in the age of the Internet. Sarah Kessler at Fast Company took a look at the program and argued that this format could have a profound effect on the way books are written in the digital era.
Kessler reports that each book will have its own discussion board, and “[u]nlike most book discussion boards, [reader discussions] may influence the outcome of the books.” (A recent study project by Latitude showed this to be one of the main demands from consumers in regard to how they want to experience storytelling in the digital age.) Writers, Kessler argues, will be able to put the serialized format to good use, as it will provide them with more data than they’ve ever had before:
“Publishing one segment at a time will enable authors, like app developers, to make decisions based on user activity. Data analytics will push that ability to another level. Do readers have high drop-off rates when a certain character appears? Maybe he should appear less in the next episode. Do they share a certain idea with their social networks? Maybe that idea comes up again.”
Kessler says the rise in book data analytics interest (noting companies like Hiptype) will undoubtedly affect the future of reading and writing experiences, “[b]ut what will change the books themselves are authors. And Amazon’s new serial format, combined with the rise of data analytics for everything, has potential to change their methods.”
The DoJ sues Apple and five major publishers, Yahoo files patents to put ads in ebooks, and B&N one-ups Amazon.
Amazon does a happy dance as five of the Big Six publishers and Apple are sued by the DoJ. Elsewhere, Yahoo looks to increase revenues with ebook ads, and B&N lights up its Nook.