ENTRIES TAGGED "Every Book Is a Startup"
The art of exposing our ideas to the world and listening for their response
Dustin Kurtz, marketing manager at Melville House, wrote a piece last week about the incursion of startup vocabulary in the world of book publishing. He says:
[N]ow the models and the metaphors of the tech industry are, full-throatedly, without embarrassment, being used to talk about not just the methods of publishing books, but the books themselves, and this is a grand and wondrous idiocy, a diminishment of art, a gravity well of stupidity so deep that we cannot even talk about it properly, only study its effects.
As someone who has helped without embarrassment to bring those models and metaphors to the industry, my interest was piqued.
The first in a series looking at the major themes of this year's TOC conference.
Several overriding themes permeated this year's Tools of Change for Publishing conference. The first in a series reviewing five major themes, here we look at agile publishing, in terms of workflow, work environment and practical publishing applications.
"Every Book Is a Startup" author Todd Sattersten on agile methods and the importance of scope.
We follow up with BizBookLab's Todd Sattersten to see how his startup project, "Every Book Is a Startup," is coming along. Sattersten looks at the relationship between startup pitches and book pitches, and he explains why scope is a valuable project tool.