ENTRIES TAGGED "experimentation"
In this Q&A, Derek Powazek discusses the opportunities the new print-on-demand service MagCloud creates for magazine publishers.
Time Inc.'s Maghound service sounds like the physical manifestation of an RSS reader. Launching in September, Maghound will allow customers to pick and swap magazine titles for a base monthly fee. From USA Today: Customers will pay a monthly fee for home delivery of the publications they want. But unlike with subscriptions, which typically run for fixed terms, users…
Folio interviews the founders of MagCloud, a print-on-demand (POD) service that provides the ability to aggregate magazine content from multiple publishers: Large publishers are as challenged as anyone to reach niche segments efficiently, and likewise have no way to do the kind of hyper-targeted publishing that digital print can provide. We hope MagCloud can help in these ways, not just…
Agile software development has transformed online product development. Can it do the same in publishing?
In this Q&A, Peter Kent of DNAML discusses the merits of in-book transactions, affiliate marketing, and other digital initiatives that can benefit book publishers.
The signal to noise ratio around free models is obscuring a number of key points. Here's a few worth discussing.
A recent IDPF presentation offers an important reminder about the value of hard data in digital experiments.
If ambiguity is the best we can expect in current digital publishing, then ambiguity is what we should work with.
Publishers have experimented with wikis and computer games to create successful collaborative projects. We explore some lessons learned from recent projects, and describe a newly-launched game from The Guardian.
Results from a Book Industry Study Group (BISG) study on publishing experimentation were shared last week at a BISG event. Of particular note: 69 percent of surveyed trade publishers and 77 percent of nontrade publishers said their experiments resulted in new products. With a majority of respondents already engaged in experimentation, the focus for many now turns to harnessing innovation…