ENTRIES TAGGED "Facebook"
App Mashes Up Digital Text on Facebook Platform
Digital Texts 2.0 is an interesting application for Facebook that lets you group and share digital material. It's intriguing to see cutting edge development occurring in this space. From the Digital Texts 2.0 about page: Digital Texts 2.0 was undertaken by Dr. Stéfan Sinclair as an initiative to experiment with applying the principles of Web 2.0 to the realm…
Calling Google a Publisher Underestimates its Platform
Misrepresenting Google and other platform companies limits opportunities for publishers.
"Prince Caspian" Gets Read It Before You See It Campaign
In anticipation of the upcoming Narnia sequel, HarperCollins is using Facebook, widgets and Web marketing for a "read it before you see it" campaign.
The (Online) World of the Economist
In New York for the O’Reilly Tools of Change for Publishing conference, I had the opportunity to speak with Wendy Elman, the VP of Marketing at The Economist’s economist.com. Ms. Elman’s background is in book publishing, and she joined The Economist in July 2007. Ms. Elman commented that the driving goals of The Economist are to earnestly seek change, while…