ENTRIES TAGGED "Financial Times"

Publishing News: Data is proving to be the backbone of emerging publishing models

Data-driven publishing, ReDigi loses in court, and the Digital Public Library of America is ready to launch.

Data’s growing role in the digital publishing ecosystem

Data is becoming a driving force in the era of digital content. From subscription strategies to target marketing and advertising to content curation and methods of consumption, data is increasingly becoming the backbone of new publishing models.

Mashable’s Lauren Indvik took an in-depth look this week at the role data is playing in the Financial Times’ success in its digital first campaign. Last year, the newspaper notably reported its number of digital subscribers surpassed its number of print subscribers, and today, Indvik reports, the revenue from subscriptions accounts for more than 50% of the Financial Times’ revenue, compared to 39% from advertising.

Financial Times CEO John Ridding told Indvik the digital subscriber success stems from collecting reader data at their paywall to map reader behavior leading up to a subscription, and requiring readers to register to access up to eight free articles per month allows them to gather user-specific data to better target potential subscribers. Their data-driven approach also is helping to target advertising and marketing, and to give advertisers highly detailed reports on a particular campaign’s performance. “We can prove in real-time quite effectively what advertising is working and put that data in front of advertisers,” Ridding told Indvik.

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Publishing News: A used ebook market may hold more opportunity than risk

A brighter side to used ebook resale, the Google Reader dustup, and a look behind the Financial Times' digital success.

Opportunities in used ebook resale

With the recent patents filed by Apple and Amazon to create used digital resale platforms and digital resale company ReDigi’s ongoing court case that will weigh in on the legality of reselling used digital goods, many are concerned about how digital resale would affect revenues for publishers and authors. MediaShift’s Jenny Shank checked in on author concerns and talked with John Scalzi and Ayelet Waldman to get their thoughts — both writers expressed deep concerns that if allowed, digital resale would create insurmountable revenue issues for most writers.

“I think all the ways we chip away at the possibility of writers to earn a living ultimately makes it less likely that we’ll have a chance to read a wide variety of works,” Waldman told Shank. Read more…

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