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Rebooting the Book (One iPad at a Time)

Rebooting the Book (One iPad at a Time)

The book business is under assault. Book sales have been stagnating for some time, Amazon is the industry's boogeyman, and more terrifying, book publishers have no idea how to market books in a world (largely) devoid of bookstores. Moreover, in the age of the always on, it's fair to ask, do people even still read anymore? Just as it re-envisioned the Media Player, the Mobile Phone and Mobile Computing, Apple is well positioned to reboot the Book with its forthcoming iPad Tablet.

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