ENTRIES TAGGED "freemium"

The four stages of the “Spotify for eBooks” adoption model

... or why I believe in a bright future for ebook subscription

During the 2013 edition of the O’Reilly Tools of Change conference in New York City, I will be participating in a panel that has been called ‘The Elusive Netflix of eBooks‘. The title implies the notion that a subscription service for ebooks has not fully worked yet. While it is true there is no 500-pound gorilla selling subscriptions yet, my point of view as someone behind one of the companies offering such a service, is that this is just part of the process. A process that is just taking the right steps in the right direction.

Let me explain what I mean by going through four main stages, loosely taken from what any innovative product adoption lifecycle typically looks like.

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Business models to monetize publishing in the digital era

Business models to monetize publishing in the digital era

The third in a series looking at the major themes of this year's TOC conference.

Several overriding themes permeated this year's Tools of Change for Publishing conference. The third in a series looking at five major themes, here we look at monetization in publishing, including subscription/access models, freemium, and ad-based models.

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Promoting free downloads to increase revenue

Promoting free downloads to increase revenue

Nelson Saba on how freemium is helping his Glo Bible app.

Publishers continue to struggle with the concept of a freemium business model. In this TOC podcast, Nelson Saba, CEO of Immersion Digital, talks about his Glo Bible app and how upgrade conversion rates are surprisingly good.

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Leaky paywalls and ads: What publishers can learn from the New York Times

Leaky paywalls and ads: What publishers can learn from the New York Times

How advertising and freemium apply to books.

Recent analysis of the New York Times' online paywall has put emphasis on advertising and the freemium model. Book publishers may not realize it, but those same things can also apply to their content products.

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News Roundup: Google Mobile App Taps Amazon for Data, Orphan Works and Copyright Confusion, Arguing Against "Freemium," Digital Marketing Examples for Publishers, DRM on Comeback Trail?

A Google-Amazon Mobile Application Android Scan, one of the winners from the Google Android Developer Challenge, uses cell phone cameras and barcode recognition to tap into Amazon's review database. (Continue reading) Orphan Works Legislation and Copyright Conundrums Kenny Crews at Collectanea says the orphan works bills in the House and Senate impose hurdles for scholarly/research/casual uses. Crews offers a real…

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An Argument Against "Freemium" Content

The "pay to remove ads" model — also known as "freemium" — is inherently flawed, argues Andrew Parker: Why? Because the people in your audience with disposable income who are willing to pay for web services are the same ones that will self-select out of your audience for your ads. So, all that remains in your audience are people…

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