ENTRIES TAGGED "global market"

Why publishers should build direct sales channels

Why publishers should build direct sales channels

Allen Noren on ebook sales success and competing in a global market.

In this TOC video podcast, Allen Noren, the head of O'Reilly's online and marketing groups, addresses questions about how to succeed in the digital market, dealing with "Walmart world" deep discounts, and learning from fixed-price territories.

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