ENTRIES TAGGED "Hootsuite"
Build, Execute, then (finally) Publish
The last four steps for platform and authoring success
by Kristen McLean | @BKGKristen | January 10, 2013
For the last couple of days (see part one here and part two here) I’ve been sharing what I consider the new paradigm for DIY book marketing–a kind of cart-before-the-horse strategy where you market yourself first, and then publish later.
Yesterday we looked at the planning behind this kind of marketing strategy. Today we’ll look at execution.