ENTRIES TAGGED "hulu"
Why ownership of streaming content is overrated
I remember when the early music streaming services were being launched and how I knew I’d never join one. I want to own my content, darn it! Now I rarely buy songs but I love listening to Spotify. I’ve evolved. I’m not alone though and I’m convinced the streaming content model will be very successful with ebooks.
I was speaking recently with an industry colleague and he mentioned how DVDs are now more of a hassle than an asset. Think about it. We used to pride ourselves on that shelf full of jewel cases but I think he’s right. How many times do I watch a video/episode/movie again? Almost never. A scene or storyline might come up in conversation where I’d like to show someone a clip on my phone/tablet/computer though. In other words, cloud access to that content (via YouTube, Hulu, a digital locker, etc.) is more useful and valuable to me than the DVD collecting dust in my living room.
The definition of an online video stream can mean different things on different sites. This kind of ambiguity hurts everyone involved.
Mark Cuban says the Digital Millennium Copyright Act (PDF) gives Hulu a distinct advantage over YouTube: Hulu has one HUGE advantage over YouTube, it has the right to sell advertising in and around every single video on its site. It can package and sell any way that might make its customers happy. YouTube on the other hand, has that right…