ENTRIES TAGGED "Intel"

Change is the vehicle for publishing’s future, not the catalyst of its demise

Intel futurist Brian David Johnson on the future of publishing — and why there will be one.

At the recent TOC conference in New York, Intel futurist Brian David Johnson (@IntelFuturist) gave a keynote address about changing the future. It’s so simple, he said, but changing the future requires us only to “change the story that people tell themselves about the future that they will will live in.” He noted that as writers and publishers, we are not only in control of the narrative, but that we are masters of it, and it’s our job to continue reaching people and changing the narrative, regardless of changing devices or methods of delivery — it’s the story, the narrative, that matters. (You can watch Johnson’s keynote on YouTube.)

I had a chance to sit down with Johnson to talk about the future of publishing and fear of change. He said the beauty of it is that the publishing industry can change and adapt to continue to give readers and consumers what they want. Read more…

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