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Data-driven publishing, ReDigi loses in court, and the Digital Public Library of America is ready to launch.
Data’s growing role in the digital publishing ecosystem
Data is becoming a driving force in the era of digital content. From subscription strategies to target marketing and advertising to content curation and methods of consumption, data is increasingly becoming the backbone of new publishing models.
Mashable’s Lauren Indvik took an in-depth look this week at the role data is playing in the Financial Times’ success in its digital first campaign. Last year, the newspaper notably reported its number of digital subscribers surpassed its number of print subscribers, and today, Indvik reports, the revenue from subscriptions accounts for more than 50% of the Financial Times’ revenue, compared to 39% from advertising.
Financial Times CEO John Ridding told Indvik the digital subscriber success stems from collecting reader data at their paywall to map reader behavior leading up to a subscription, and requiring readers to register to access up to eight free articles per month allows them to gather user-specific data to better target potential subscribers. Their data-driven approach also is helping to target advertising and marketing, and to give advertisers highly detailed reports on a particular campaign’s performance. “We can prove in real-time quite effectively what advertising is working and put that data in front of advertisers,” Ridding told Indvik.