ENTRIES TAGGED "ipad apps"

No more book app sifting: PlayTales designed its bookstore within an app

No more book app sifting: PlayTales designed its bookstore within an app

Anna Abraham on PlayTales' strategies for success.

In this TOC podcast, Anna Abraham, marketing and PR manager at PlayTales, talks about what makes PlayTales unique and describes how they've embraced the opportunities in children's ebook publishing.

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Story first, interactivity second

Story first, interactivity second

Jos Carlyle on creating successful children's book apps.

In this TOC podcast, Persian Cat Press creative director Jos Carlyle talks about the company's new book, "The Gift," and what goes into building a successful children's book app.

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Children's ebooks and apps are big business on the iPad

Children's ebooks and apps are big business on the iPad

WingedChariot's Neal Hoskins on the state of the children's digital book market.

In this TOC podcast, Neal Hoskins, founder of WingedChariot, talks about challenges and opportunities in children's ebooks, including issues with screen sizes and making the development choice between EPUB or app. Hoskins also predicts three front runners vying for the future of this market (hint: Amazon isn't one of them).

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Keeping Safari Books on top

Keeping Safari Books on top

Andrew Savikas on how Safari Books is evolving to meet customers' needs.

Safari Books Online CEO Andrew Savikas talks about Safari Books' success and how it's incorporating mobile technologies into its business model.

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Promoting free downloads to increase revenue

Promoting free downloads to increase revenue

Nelson Saba on how freemium is helping his Glo Bible app.

Publishers continue to struggle with the concept of a freemium business model. In this TOC podcast, Nelson Saba, CEO of Immersion Digital, talks about his Glo Bible app and how upgrade conversion rates are surprisingly good.

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