ENTRIES TAGGED "iPhone"

Despite recent gains for books, Games still dominate in the App Store (via @dliman)

O'Reilly's Ben Lorica slices and dices current app trends for iPhone and Android (nice data points on price stabilization too): "While it might be true that the number of Book apps is growing at a faster rate, Games continue to dominate the list of popular U.S. iTunes Apps. Games accounted for about a fifth of all iTunes apps over the…

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O'Reilly Ebooks Now in Aldiko Online Catalog for Android

The iPhone gets a lot of the attention when it comes to smartphones, but signs point to Android playing a huge role in the growing smartphone market, with 20+ new devices by the end of this year worldwide (like the Motorola Droid). O'Reilly readers with an Android device can now browse and buy via the online catalog in the…

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Customer Loyalty for Mobile Devices

Some of the most interesting data on trends in mobile development has been coming from Flurry, an app analytics company (developers insert little snippets of Flurry code in their apps to gather usage data). They've plotted frequency of usage against app "retention" (what percentage of buyers returned to the app within 90 days of downloading it), and put each…

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Rebooting the Book (One iPad at a Time)

Rebooting the Book (One iPad at a Time)

The book business is under assault. Book sales have been stagnating for some time, Amazon is the industry's boogeyman, and more terrifying, book publishers have no idea how to market books in a world (largely) devoid of bookstores. Moreover, in the age of the always on, it's fair to ask, do people even still read anymore? Just as it re-envisioned the Media Player, the Mobile Phone and Mobile Computing, Apple is well positioned to reboot the Book with its forthcoming iPad Tablet.

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O'Reilly iPhone App Tips and Tricks

As Andrew has discussed in some detail recently on this blog, O'Reilly has started publishing many books as iPhone/iPod Touch apps. Over the past couple of months, we've received a considerable amount of feedback from customers who have purchased the apps.To address some of the most common questions we get, I recently added a page on oreilly.com. I cover three…

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The App Store and the Long Tail Part 2: The Real "DRM" At Stake

A few weeks ago I wrote about how the small number of sales from many different countries were adding up to more than the large number of sales from the US in the App Store for our books. Our success got me wondering why there’s not stronger interest from other publishers, especially trade publishers, in iPhone apps (besides concerns about pricing and the approval process). Then as I was looking at rankings for some of the top paid book apps, I spotted a possible answer.

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Would an Apple Tablet be an Ereader? Yes and No.

Last Friday the latest round of rumors of an Apple Tablet swelled considerably after a piece from Apple Insider asserted the device is now on the 2010 product roadmap. The news sparked considerable interest among publishers, who apparently see this development as a “Kindle killer” that will upset Amazon’s apparent dominance of the ebook ecosystem. It’s understandable from the perspective of a publisher, but if this device actually exists, it’s doubtful anyone at Apple sees it as an “ereader” any more than it sees the iPhone as “a GPS device.”

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Long Tail Evidence from The App Store

Last week we released 16 of our books as iPhone Apps (and on Saturday added The Twitter Book), and there's some interesting Long Tail data coming in. We've seen Long Tail behavior in the data from Safari Books Online and from Google Book Search, though in this case it's about geography: even though regions like Colombia, Belgium, and Greece are…

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Amazon Acquires Lexcycle

Lexcycle, the company behind Stanza, has just announced it's been acquired by Amazon: We are not planning any changes in the Stanza application or user experience as a result of the acquisition. Customers will still be able to browse, buy, and read ebooks from our many content partners. We look forward to offering future products and services that we hope…

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O'Reilly Ebooks Now In Stanza Online Catalog

Just in time for Read an Ebook Week O’Reilly’s 400+ ebooks are now available for direct purchase and download on your iPhone or iPod Touch from within Stanza’s Online Catalog. Buying ebooks this way gives you the same flexible, DRM-free ebook bundles as buying through oreilly.com (because you are buying from oreilly.com via Stanza). That means 3 ebook formats and free lifetime updates (and did we mention no DRM?). To celebrate the Stanza news (and Read an Ebook Week) you’ll automatically get 40% off any ebooks purchased on Stanza through March 15.

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