ENTRIES TAGGED "margaret atwood"
Collect an audience then make a product for them
Given what we’re working on at Bookigee these days, and the awesomeness we’re putting together for the February 12th TOC Author (R)evolution Day, I’ve been getting a lot of questions about the future of book marketing. What’s working? Where’s it going? WTF?
One of the things I’ve been tracking for awhile now is something I’m calling the “marketing inversion.”
Ease of delivery plus time constraints add up to new opportunities
2012 may be remembered as the year that digital publishing brought serial fiction back to the reading public. Readers in the 19th and early 20th centuries often read fictional stories in installments in newspapers and magazines: books were simply too expensive for many people. But as affordable paperbacks flooded the market in the mid-1900s, serials lost popularity. Now, however, the ease of delivering installments to digital devices, combined with the limited time people have to devote to reading, is leading to a resurgence of interest in serial fiction.
Margaret Atwood brought an author's perspective and deadpan humor to TOC 2011.
At TOC 2011, Margaret Atwood reminded publishers that as they blithely move into digital they'd be wise to remember authors. Plus: Why you might want to invest in a lead-lined safe.