ENTRIES TAGGED "market intelligence"

Book marketing is broken. Big data can fix it

Book marketing is broken. Big data can fix it

Peter Collingridge on real-time data and analytics in publishing.

Peter Collingridge, cofounder of Enhanced Editions, says big data can be eye opening for publishers. In this interview, Collingridge talks about the role of real-time data and analytics in publishing and about a new market intelligence service for books.

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