ENTRIES TAGGED "marketing inversion"
Topsy-Turvy: A new roadmap for book marketing
Collect an audience then make a product for them
Given what we’re working on at Bookigee these days, and the awesomeness we’re putting together for the February 12th TOC Author (R)evolution Day, I’ve been getting a lot of questions about the future of book marketing. What’s working? Where’s it going? WTF?
One of the things I’ve been tracking for awhile now is something I’m calling the “marketing inversion.”