ENTRIES TAGGED "Marketing"
Sports Illustrated Offers Ad Space through Web Bids
Sports Illustrated is using a Web-based bidding system to sell advertising across its online and offline properties. From Advertising Age Executives at the Time Inc. title, the first one to try an online auction, said the move was partly to recruit those advertisers that aren't in close touch with the sales force anyway. "There are many advertisers out there that…
What Authors Can Learn from Silicon Valley
Sramana Mitra of Forbes.com sees parallels between author Elle Newmark's grassroots audience development and Silicon Valley's software process: In Silicon Valley, we do alpha and beta products — small prototypes of our vision — and recruit a small number of customers to gain early validation of the products' viability. These alpha and beta products, along with early customer validation,…
"Lost" Builds Community through Book Club and Web Games
Intricate Web games and the new "Lost" book club are excellent examples of the community-building moves content creators can use to engage their fanbases.
Artist Brand Building: An Idea Born from Free Debate's Middle Ground
Two analysts with opposing views of free models both see a way for traditional content companies to adapt: help creatives build their personal brands.
Study: Web Video Audience Stabilizes and Consumes More Streams
A comScore study finds that the overall size of the Web video audience is stabilizing, but folks in this group are consuming more online video streams than they did a year ago. From MediaWeek: … while the number of total streamers appears to have leveled off after a rapid growth period several years ago, those streamers are watching more clips…
Reading Campaign Taps Web Trickery
The following is for entertainment/information purposes only. Don't blame us when you get fired for reading Animal Farm on the job. Read at Work is a Web site that displays a Windows XP overlay on your computer (in itself not all that impressive … especially if you're on a Mac). But look closer and you'll see that the clickable…
"Ask a Ninja" Creators Use Web for Shot at Hollywood
The founders of the "Ask a Ninja" Web video series have turned popularity into revenue and opportunities in the movie industry.
Profile of Hay House: "An Attitude is Not a Business Plan"
Hay House and O'Reilly differ in content, but share similar revenue paths. See how they compare.
Trent Reznor Continues to "Get" the Value of Free Content
Trent Reznor continues to demonstrate that he understands the value of free content as a promotional tool.