ENTRIES TAGGED "membership"
Membership, Building a direct relationship with customers, and a Dumbed-down DOJ brief
- Membership has its privileges — This piece was aimed at the newspaper industry but it’s very much applicable to the book publishing world as well.
- Community vs. commodity — Another article aimed at a different industry (television) but the one-to-one relationship it describes is equally important for books; think “direct sales”, people!
- Let me draw you a picture — Here’s how a 55-page DOJ brief gets boiled down to 5 pages…in comic strip format.