ENTRIES TAGGED "monetization"
The third in a series looking at the major themes of this year's TOC conference.
Several overriding themes permeated this year's Tools of Change for Publishing conference. The third in a series looking at five major themes, here we look at monetization in publishing, including subscription/access models, freemium, and ad-based models.
Adam Salomone on breaking down, monetizing and enriching content.
In this podcast, Adam Salomone of The Harvard Common Press talks about the great potential for granular content and says it's time for publishers to start thinking about incremental revenue potential. He also addresses content enrichment, advertising revenue and the importance of flexible workflows.