ENTRIES TAGGED "multimedia"

Why we needed EPUB 3

Why we needed EPUB 3

New reading devices, multimedia storytelling and accessibility needs made EPUB3 a necessity.

EPUB3 is more than just bug fixes and tweaks from the last version. It represents a major change in what an ebook can be. (This is an excerpt from the Tools of Change for Publishing report, "What is EPUB3

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What investors are looking for in publishing companies

Catalyst Investors' Ryan McNally on the business opportunities born from publishing's disruption.

Ryan McNally, co-founder of Catalyst Investors, discusses the opportunities for publishing startups and investors (here's a tip: you're in good shape if tablets and multimedia are priorities).

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Boston Globe Spins Off Weekly Sports Tabloid

Newspapers are turning to niches these days. The latest example is "OT," a new weekly sports tabloid from the Boston Globe: The 24-page, full-color, oversize tabloid – called OT, which stands for "Our Town/Our Teams" … costs 50 cents and will be published every Thursday … The publication's goal is to provide coverage of professional sports teams that goes beyond…

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A Look at Book Publishing's Opportunities in Digital Marketing

Richard Bawden and Mark Harding from KPMG discuss future scenarios for book marketing and product enhancement: With virtual worlds like Second Life and social networking destined to splinter into hubs focused on shared interests, publishers and retailers are in a strong position to leverage people's love of books … Publishers must also consider how books on screen can enhance…

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