ENTRIES TAGGED "native apps"
Why our concept of content must evolve in the post-PC era.
One reason that industry disruptions prove so vexing to market leaders is that disruptive waves simultaneously barrel through assumptions about customer needs, industry economics and operational best practices.
Consider the case of the motion picture business, an industry that was disrupted when the “talkie” — once derided as a costly gimmick — subsumed the silent picture in the 1920s.
The takeaway from the film industry’s transition is instructive. The talkie not only changed how movies were made and the economics of the business itself, but critically, it changed our concept of what a movie could be. Read more…
Publisher moves lean toward HTML5, MIT students present news reporting solutions, and Penguin and Macmillan respond to the DOJ.
Some are sticking with apps, but many publishers are choosing HTML5-based solutions; students at MIT have solutions for news; and Penguin and Macmillan tell the DOJ they weren't involved in price fixing.
Gurvinder Batra on KiwiTech's publishing-specific approach.
In this TOC Podcast, KiwiTech founder and CTO Gurvinder Batra talks about how his company masters the challenges of developing apps for the publishing industry. He also says native apps are a better option than EPUB.
Google's Marcin Wichary brings HTML5 into perspective for publishers.
Should publishers jump on the HTML5 bandwagon? Marcin Wichary, senior user experience designer at Google, discusses the benefits and opportunities.