ENTRIES TAGGED "online publishing"
Tech Publisher Finds Path to Web Revenue
Tech/trade publisher International Data Group (I.D.G.) rolled one of its largest magazines, InfoWorld, into a Web-only publication in April 2007. A profile of the company in the New York Times reveals encouraging first-year results from InfoWorld's digital transition: There were nervous months after the switch as the company awaited the reaction from advertisers and readers, but before long InfoWorld’s Web…
The Key to Web Success: Pretend Print Doesn't Exist
Josh Gordon at Folio explains why pure-play Web businesses are beating established publishers are their own game: Print people are spoiled. Too often when a magazine launches a web product the editorial focus [is] the same or similar to the positioning as the print product. As for functionality, too often the mission statement is, “To extend the magazine brand onto…