ENTRIES TAGGED "paperback"
The Secret to Penguin's Trade Paperback Success
Penguin is carving a niche for its trade paperbacks by treating the titles as entirely new books. From the Associated Press: … Penguin has mastered the paperback blockbuster, taking a book already out in hardcover and giving it the kind of promotion once reserved for a new release: prominent store placement, author tours, online marketing, appeals to book clubs and…