ENTRIES TAGGED "personalization"

Penguin 2.0 Mashes Up Essays and Short Texts

Penguin's new project — dubbed "Penguin 2.0" — incorporates elements of customization and remixing found in Web content. Jeff Gomez, Penguin's senior director of online consumer sales and marketing, discusses the program with the New York Observer: … in 2009 the company will introduce a program that allows customers to choose from a variety of short stories, essays, and…

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