TOC Trifecta: This week’s must-reads (11/1/12)

Trusting customers, what happens if you don't, and indexes for discovery

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  1. Some common sense, please? — Joanna Cabot asks to be trusted and treated like a real person. Is that asking too much? We don’t think so.
  2. And if you don’t trust us… — We’ll take matters into our own hands. Ars Technica shows how to protect your ebook investment and, yes, it means removing the DRM.
  3. Don’t forget the index — Our next free TOC webcast takes place on November 9. Pilar Wyman will talk about why you should open your indexes to improve discoverability. Don’t miss it.
All of these articles were featured in this week’s TOC newsletter. They’re the best of the best. We spend (way too) many hours reading every publishing article, blog post, and tweet so that you don’t have to. If you find our filtering of the content fire hose useful be sure to sign up here for your own subscription to our weekly newsletter.