ENTRIES TAGGED "print"
What Does Esquire's E Ink Cover Mean for Print Publishing?
My take: Print's future hinges on content, not technology. What do you think?
Sports Illustrated Offers Ad Space through Web Bids
Sports Illustrated is using a Web-based bidding system to sell advertising across its online and offline properties. From Advertising Age Executives at the Time Inc. title, the first one to try an online auction, said the move was partly to recruit those advertisers that aren't in close touch with the sales force anyway. "There are many advertisers out there that…
First E Ink Magazine Cover Coming in September
Esquire will use E Ink technology to declare "the 21st Century Begins Now" on 100,000 flashing copies of its September issue. David Granger, Esquire's editor in chief, discusses the first E Ink-driven magazine cover with New York Times: … on its own, the magazine will run out of juice after 90 days. Mr.Granger knows some will see the cover…
Open Question: What is the Best Use for Print on Demand?
Is print on demand best suited for short print runs and Long Tail plays, or can it be used for more? Come share your thoughts on POD.
Trees, Not Ebooks, Are the Real Source of Publishing's Worry
Seth Godin is worried about the focus on paper, and how much it costs: I worry about my esteemed friends in the book publishing industry as well. The amazing thing about the Times story today was the report that the mood at BEA was "unease" about ebooks. The fastest-growing, lowest cost segment of the business, the one that offers…
Web Confusion Hinders Newspaper Ad Sales
Newspaper sales teams are having a rough time explaining Web advertising's value proposition to customers. From MarketWatch: … newspaper ad sales forces have sometimes had difficulty in explaining the logistics and benefits of online ads to traditional media buyers. Newspapers are trying to sell Internet advertising to some clients who had not been users of print ads in the…
Open Question: When Will Digital Books Overtake Print Books?
Will digital books ever supplant print books? When will it happen? Weigh in with your thoughts and estimates.
Glimmer of Positivity in Media Industry Analysis
Subtle examples of digital innovation and positive perspectives are emerging in media industry reports. These same elements could benefit book publishing.
The Key to Web Success: Pretend Print Doesn't Exist
Josh Gordon at Folio explains why pure-play Web businesses are beating established publishers are their own game: Print people are spoiled. Too often when a magazine launches a web product the editorial focus [is] the same or similar to the positioning as the print product. As for functionality, too often the mission statement is, “To extend the magazine brand onto…
Penguin UK to Release Print and Ebook Editions Simultaneously
Beginning in September, print and ebook versions of Penguin UK's new titles will be available simultaneously for the same price. Digital editions will be made available in .epub format through Penguin's Web sites and via retailers. From The Bookseller: [Penguin] digital director Genevieve Shore described the move as "an important step." She said: "We have seen in other markets…