ENTRIES TAGGED "publicity"

Author, sell thyself (but in a good way)

Authors who want to jump into Twitter, Facebook and all the rest should pay heed to Chris Brogan. He's spent years — more than a decade — carrying on a conversation with his audience. Take a look at the sheer number of @ replies in his Twitter feed and you'll see how seriously he takes this stuff. In the…

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Twitter Scorecard for Publishers

Recently Publisher’s Weekly published an article The Twitter Scorecard that showed which Publishers were using Twitter. I found the piece missing key elements that would provide more insight to their question “So who is twittering, and how effectively?”

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Why Blogging and Social Media Shouldn't be Ignored

Consistent blogging and Web-based interaction often fall by the wayside when other projects demand attention, but venture capitalist Fred Wilson makes a compelling argument for keeping connectivity on the front burner. He charts the trajectory of a recent post focusing on Boxee, one of his investment companies: it went from a blog, to Techmeme, and then looped back into…

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How Should Authors Promote Themselves Online?

As the director of an organisation for writers I was curious about the announcement of Random House's new Web toolkit to assist RH authors to set up and maintain their own Web pages. booktrade.info reports: … the toolkit allows authors to customise their pages with a choice of backgrounds, fonts and colours. Authors can then select different types of content…

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Web Publicity Grows Up, Learns the Value of Conversation

Web publicity works best when the audience is spoken with, not at.

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Twitter Tips for Publishers

Mark Bertils makes the case for Twitter use and offers eight tips for tweeting publishers. From Index // mb: For a minimal investment of time, you can ping a heap of people. Why wouldn't a book publisher want to do that? Truth is, most already do. Email newsletters blast-out to book readers from all over. Publishers' feeds and podcasts…

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BookTour and IndieBound Make Author Events Hyper-Local

BookTour, which provides author-generated pages and a listing of author tour events, has integrated their database with IndieBound. This is an interesting model, which obviously could expand in its breadth. From the BookTour blog: … the trouble is neighborhood bookstores are all different (that's what makes them great). That made it hard to dump all their data into our…

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Author Paulo Coelho Illustrates the Upside of Openness

Budding authors may not be able to duplicate the success of Paulo Coelho, but Coelho's willingness to experiment across mediums is certainly worth studying. From Jeff Jarvis' Guardian column: Coelho is the thoroughly modern author. But he still believes in print. For him, this isn't a matter of print v digital. It's a question of what comes when you add…

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News Roundup: Sony Reader Now Supports EPUB, Esquire Using E Ink on September Cover, What Authors Can Learn from Silicon Valley

Sony Reader Now Supports EPUB and Digital Editions The new firmware for the Sony Reader (model PRS-505) supports EPUB and Adobe Digital Editions. From MobileRead: I can now confirm that this particular speculation seems to have proved out: the new firmware (available sometime today, July 24th) will include support for both epub and Adobe's Digital Editions. It will also…

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Web Publicity + Free = A Fighting Chance

Sci-fi author Scott Sigler uses podcasts, giveaways and grassroots Web marketing to build interest in his work. We've covered Sigler in the past, but his recent interview with The Independent illustrates the value lesser-known writers can derive from Web-based brand building and free distribution: Sigler's thinking — and this is the revolutionary bit — is that it's worth making…

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