ENTRIES TAGGED "publisher blogs"

The Upside of Publisher Blogs

Booksquare's Kassia Krozser explains the benefits of publisher blogs: Just as authors need to better market themselves and their books, so do publishers. While the audience for a publisher website is diverse — authors, booksellers, journalists, agents, readers, and more — talking about books on your website the same way you talk about books in your catalog simply isn't…

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