ENTRIES TAGGED "publishing"
Augmented reality and books, together at last?
Four vastly different projects marry augmented reality with publishing.
Here are four examples that illustrate how books and other publications are starting to use AR to power their pages.
How one publisher uses "aggressive marketing"
Open Road gets aggressive with adaptation and real-time marketing.
Being digital isn’t the novelty it once was, so some publishing companies are shifting focus to competitive differentiation within digital. Jane Friedman’s company Open Road Integrated Media believes aggressive marketing is the key to digital success.
Sign up for two important (and free) TOC webcasts
Find out what publishing startups are up to and what ereader customers really want.
A handful of publishing startups will show off their products on May 31, and Kobo's Michael Tamblyn looks at what ereader customers really want on June 2. Registration for both webcasts is free.
Skimming on the digital side
How digital publications can make browsing easier.
The use of strict print design elements in digital content locks readers into systems that aren't user friendly. A little rethinking can go a long way toward solving that problem.
What's new? Alerting readers to ebook revisions
Thoughts on how to distribute and spotlight key ebook changes.
Plenty of publishers offer free downloads each time an author makes a big change to an ebook file, but what’s missing is a reader-friendly system that lets everyone know what’s new.
Announcing the TOC Sneak Peek webcast series
Are you a pre-release publishing startup? We'd like to showcase your work.
We're about to launch a new TOC webcast series that will feature some of the most interesting startups in the publishing tools, platforms and technologies space.
4 ways DRM is like airport security
The failings of DRM become clear when viewed through a different lens.
The similarities between digital rights management and airport security go beyond near-universal dislike. Comparing the two shows the failings of both.
Getting your book in front of 160 million users is usually a good thing
"Pirate's Dilemma" author Matt Mason on BitTorrent.
Pirating your own book may seem like an odd promotion strategy, but that's just what Megan Lisa Jones did with her new novel. Matt Mason, author of "The Pirate's Dilemma," says P2P platforms like BitTorrent are a great way to reach audiences and distribute content.
Ubiquity and revenue streams: How HTML5 can help publishers
Google's Marcin Wichary brings HTML5 into perspective for publishers.
Should publishers jump on the HTML5 bandwagon? Marcin Wichary, senior user experience designer at Google, discusses the benefits and opportunities.
Publishing News: Week in Review
Margaret Atwood isn't sold on merchandise, piracy isn't all about price, and a Lonely Planet app ditches the book
In the latest Publishing News: Merchandising will not save publishing, but Margaret Atwood made T-shirts anyway; Facebook's comment plugin reduces comments, but maybe for the better; piracy isn't just about price; and Lonely Planet moved beyond the book..