ENTRIES TAGGED "publishing analytics"

Practical applications of data in publishing

Practical applications of data in publishing

The second in a series looking at the major themes of this year's TOC conference.

Several overriding themes permeated this year’s Tools of Change for Publishing conference. The second in a series looking at five of the major themes, here we take a look at data in publishing — how publishers can benefit, practical applications, and innovative ways it can be used.

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Book marketing is broken. Big data can fix it

Book marketing is broken. Big data can fix it

Peter Collingridge on real-time data and analytics in publishing.

Peter Collingridge, cofounder of Enhanced Editions, says big data can be eye opening for publishers. In this interview, Collingridge talks about the role of real-time data and analytics in publishing and about a new market intelligence service for books.

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