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Publishing News: Novel experiments in publishing

Authors experiment with publishing paths, readers discover books just fine, and publishers might be replaced by publishing teams.

Experiments in non-traditional publishing routes

Forbes’ Shel Israel wrote this week about how he and Robert Scoble came to the decision as to how publishing their upcoming book, Age of Context. Israel and Scoble considered three of the most common publishing paths — traditional publishing, self-publishing, and crowdsourcing — and, inspired by author Rick Smolan’s chosen publishing route, opted for none other than corporate sponsorship.

“To date, we have raised approximately $100,000,” Israel writes. “This is about three-times what we heard as a best offer from a traditional publisher.”

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