ENTRIES TAGGED "Readmill"

Goodreads + Amazon: Winners and losers

Tremendous potential, but will Amazon take full advantage of it?

I decided to wait a few days before writing about Amazon’s acquisition of Goodreads. I wanted to let the dust settle before weighing in with my own opinion. Now that I’ve had some time to mull it over, here’s what I think: This has the potential to be a game-changer that could be the next, and possibly final, nail in the coffins of other ebook retailers…but only if Amazon actually does something with the Goodreads platform.

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The 7 key features of an online community

They all contribute to the personal experience of the shared space

Here’s something about the user experience of online communities that you’ve probably never considered: everyone in an online community is having a unique, individualized experience, even though they’re all doing it together. Think about that for a second. Your activity feed is not my activity feed, it has different places, people, and pages appearing in it. Some of the posts in your feed may also appear for me, depending on our collective preferences. But most of the time I’ll only see a small portion of the things you see, and then share those with my own subset of friends. It’s like riding the subway. It’s a personal experience in a shared space: a million small interactions that can be meaningful, or totally forgettable.

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Creating reader community with open APIs

The connections between readers and potential readers matter most

I spoke at the “Frankfurt Digital Night” at this year’s Frankfurt Book fair, making essentially three points (see slides embedded below): first, publishing requires – and has always required – a commitment to creating and courting communities of readers. Second, there are new digital tools emerging for creating and courting these communities. Third, in this context, openness in terms of APIs is becoming a feature.

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