ENTRIES TAGGED "ReadSocial"

The 7 key features of an online community

They all contribute to the personal experience of the shared space

Here’s something about the user experience of online communities that you’ve probably never considered: everyone in an online community is having a unique, individualized experience, even though they’re all doing it together. Think about that for a second. Your activity feed is not my activity feed, it has different places, people, and pages appearing in it. Some of the posts in your feed may also appear for me, depending on our collective preferences. But most of the time I’ll only see a small portion of the things you see, and then share those with my own subset of friends. It’s like riding the subway. It’s a personal experience in a shared space: a million small interactions that can be meaningful, or totally forgettable.

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Publishing’s “open” future

Today's closed models will give way to tomorrow's open platforms

If I had to summarize the future of publishing in just one word, I’d say “open.” We’re living in a very closed publishing world today. Retailers use tools like digital rights management (DRM) to lock content, and DRM also tends to lock customers into a platform. Content itself is still largely developed in a closed model, with authors writing on their word processor of choice and editors typically not seeing the content until it’s almost complete. Then we have all the platforms that are closed from one another; have you ever tried reading a mobi file from Amazon in an EPUB reader, for example?

Given these examples of our closed industry, why do I think the future will be different? It has to do with some of the early indicators I’m seeing through start-ups and other trends. My TOC colleagues and I are in the enviable position of getting to cross paths with some of the most forward-thinking people in our industry. We share many of these encounters via our website as well as at our in-person events. I’d like to share some of the more interesting ones that are currently on my radar, including a few featured at TOC Frankfurt last week.

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