ENTRIES TAGGED "revenue"
TOC Recommended Reading
Transforming American Newspapers (Part 1) (Vin Crosby, Digital Deliverance) Contrary to myopia of many newspaper executives, advertisers aren't newspapers' primary customers. Although advertising revenues may be sunshine for newspaper executives, the roots of their business are readers. A newspaper with readers will attract advertisers but a newspaper without readers will not. Readers ultimately support and sustain the newspaper business. (Via…
Sports Illustrated Offers Ad Space through Web Bids
Sports Illustrated is using a Web-based bidding system to sell advertising across its online and offline properties. From Advertising Age Executives at the Time Inc. title, the first one to try an online auction, said the move was partly to recruit those advertisers that aren't in close touch with the sales force anyway. "There are many advertisers out there that…
Last.fm Cuts Artists in on Ad Revenue
Last.fm is sharing ad revenue with with bands through its new Artist Royalty Program. From Wired's Listening Post: Bands and labels that register (or already registered) will start accruing money into Last.fm accounts whenever their music is streamed from the site as of today [7/9/08]. The company already pays artists through rights organizations, including SoundExchange, but this new plan allows…
Books and Ebooks Will Find Their Place
Publishers Weekly editor Sara Nelson offers a measured, middle-of-the-road response to ebook worriers and enthusiastic analysts: … just as there are certain books you would rather listen to than read (and vice versa) and some movies you'll rush to the theater to see, there is room in the world for another way to enjoy written narrative. Put it another way:…
Downward Slide Continues for Newspaper Revenue
The news, for newspapers, is monotonically downwards. From the New York Times: On top of long-term changes in the industry, the weak economy is also hurting ad sales, especially in Florida and California, where the severe contraction of the housing markets has cut deeply into real estate ads. Executives at the Hearst Corporation say that one of their biggest…
PBS Online Videos Include Advertising
PBS is releasing shows on the video site Hulu, but incorporating advertising with a revenue sharing plan. The New York Times Bits blog discusses the move with Andrew Russell, senior vice president of PBS Ventures: PBS has moved online slowly, and right now it makes only a small fraction of its content available over the Internet. One reason is…
Author Notes Risks and Opportunities in Free Ebooks
A post by Steven Poole looks at the arguments and counter-arguments surrounding free digital books.
It's Time to Accept an Ambiguous Digital Fate
If ambiguity is the best we can expect in current digital publishing, then ambiguity is what we should work with.
News Roundup: Web Focus Yields Revenue for Tech Publisher, Out-of-Print Books Return Via POD, UK's First E-Reader, TorrentSpy Hit with $110+ Million Judgment
Tech Publisher Finds Path to Web Revenue Tech/trade publisher International Data Group (I.D.G.) rolled one of its largest magazines, InfoWorld, into a Web-only publication in April 2007. A profile of the company in the New York Times reveals encouraging first-year results from InfoWorld's digital transition: There were nervous months after the switch as the company awaited the reaction from advertisers…
Tech Publisher Finds Path to Web Revenue
Tech/trade publisher International Data Group (I.D.G.) rolled one of its largest magazines, InfoWorld, into a Web-only publication in April 2007. A profile of the company in the New York Times reveals encouraging first-year results from InfoWorld's digital transition: There were nervous months after the switch as the company awaited the reaction from advertisers and readers, but before long InfoWorld’s Web…