ENTRIES TAGGED "sales"

The problem with deep discount ebook deals

The problem with deep discount ebook deals

Deep discounts need to be associated with some sort of return.

Joe Wikert says publishers should move away from one-product deep discount campaigns and start thinking about how to build a much more extensive relationship with customers.

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For publishing, sales info is the tip of the data iceberg

For publishing, sales info is the tip of the data iceberg

Publishers have data, but they need to know what to do with it.

Kirk Biglione, partner at Oxford Media Works, talks about how publishers can gather various types of data and put it to use.

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Does Digital Cannibalize Print? Not Yet.

One of the big risk factors publishers think about when it comes to digital books is that they will cannibalize print sales. Factor in the lower prices we're seeing for ebooks, and it's a quite reasonable concern. Looking at data on sales from our website, at first glance that would appear to be exactly what's happening. But that's not the full story. If there really was cannibalization happening, you'd expect to see our print sales underperforming the overall computer book market, but that's not what's happening.

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What Ebook Resellers Should Learn from Scribd

Scribd made a splash when they opened up a “Scribd Store” for selling view and download access to documents. Their terms (80% to the document publisher) are quite generous, though one reason publishers keep so much is that most of the merchandising (including pricing) is self service — Scribd could learn a lot from other media retailers if they’re interested in really promoting document sales.

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Are Ebook Device Makers Missing the Market?

Over on Dear Author, Jane Litte suggests current ebook device marketers aren't effectively targeting what is likely the most influential segment of their market — women: The idea is to get women thinking that the vehicle fits into their lives, rather than the woman fitting her life around the vehicle. The most recent Kindle 2.0 ad shows a business man…

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Format Comparison: PDF, EPUB, and Mobi Downloads from Ebook Bundles

We've been selling PDFs of our books on oreilly.com for several years, but this summer began selling "ebook bundles" of many titles, which include PDF, EPUB, and Mobipocket versions. Here's some weekly data (I can't share the vertical scale) on the relative breakdown of actual downloads from those bundles (PDF, Mobi, and EPUB are Light, Medium, and Dark respectively). PDF…

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iPhone App Outperforms Most Print (Computer) Books This Holiday Season

Conventional wisdom suggests that when choosing pilot projects, you pick ones with a high likelihood of success. It's hard to argue that iPhone: The Missing Manual was a reasonable choice for testing the iPhone App waters. But while we knew it would do well, we've been quite pleased with just how well: If the iPhone App by itself had been…

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Report: 300,000 Sony Readers Sold

The e-reader guessing game may be in its final stages. According to theBookseller, Sony confirms it has sold 300,000 Readers globally since 2006: So far three million books have been downloaded from its online library, which is home to 57,000 titles. The electronics giant said it planned to grow its online library to 100,000 titles by the end of the…

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Tracking Amazon's Dominance in the Book Industry

Morris Rosenthal says retail figures point to Amazon eclipsing Barnes & Nobles in U.S. book sales this year: The book selling wars that began four decades ago with the rise of the mall chains, followed by the growing power of the Barnes & Noble, Borders and BAM superstore chains, has been won by Amazon. Amazon sales are on track…

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News Roundup: Digging Around Amazon's Topaz Format, Twitter Novels, June Ebook Sales Up 87% Over '07

Digging Around Amazon's Topaz File Format Late Night Code is popping the hood on Topaz, that mysterious "other" file format used on the Kindle: Mobipocket files purchased from Amazon have an AZW extension (which presumably stands for Amazon Whispernet – the name of the Kindle wireless download service). Mobipocket files from other sources will have a MOBI or PRC…

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