ENTRIES TAGGED "seo"

Do publishers have the right people on the bus?

A classic text provides some helpful and timeless advice

I know from talking to many of my clients that most have read Jim Collins’ book ‘Good to Great’. I have also been inspired by his research into what makes great companies great. Many of you will recall an article I wrote on applying the lessons of Jim’s more recent book ‘Great by Choice’ to publishing. Thus inspired I recently read his earlier book ‘Good to Great’ for the first time.

In ‘Good to Great’, Collins and his research team discovered that the great companies didn’t ask what product or which strategy first. They instead asked who. Who do we need on our (company) bus for a successful business journey? Company owners Hewlett and Packard, for instance, consciously built their future by hiring outstanding people even before they knew what they’d be making or what direction they’d be driving. Whenever they found these people they hired them even without a specific job in mind. Hewlett Packard became one of the great American success stories and outperformed the stock market by many times. They were one of many cases that emphasized having the right people is the most important element for an organization to achieve greatness.

Read more…

Comments: 4 |
Getting Google to notice your ebook

Getting Google to notice your ebook

3 book SEO tips and why metadata and book covers matter to Google.

Matthew Gray, lead software engineer of Google Books Search Quality, discusses general signals Google uses to rank and display books. Plus: Three best practices for getting Google's attention.

Comments: 7 |

Webcast Video: Why Publishers Should Care About SEO

See the full video from the TOC Webcast: "Why Publishers Should Care About SEO," with SEO expert Jamie Low.

Comments: 5 |

[TOC Webcast] Tomorrow: Why Publishers Should Care About SEO

Update: 11/08 — The full recording from this TOC Webcast is available here. Tools of Change for Publishing will host a free webcast tomorrow at 1 p.m. eastern (10 a.m. pacific). Our presenter will be Jamie Low, founder of SearchEngineMarketing.com and an expert in search engine optimization (SEO). Topics Jamie will discuss include: how publishers can get ranked for specific…

Comments: 2 |

[TOC Webcast] Why Publishers Should Care About SEO

Update: 11/08 — The full recording from this TOC Webcast is available here. Tools of Change for Publishing will host a free webcast with search engine optimization (SEO) expert Jamie Low on Wednesday, Oct. 22 at 1 p.m. eastern (10 a.m. pacific). Jamie will use a conversational format and live search queries to examine SEO elements and techniques, including: how…

Comments Off |