ENTRIES TAGGED "social networks"

Bookish Techy Week in Review

Books in Browsers; social networks for teen readers; sharing-enabled Kindles; and ebooks aren't scary.

In what was a very social bookish-techy week, Books in Browsers inspired much discussion of shared reading; bookish social networks launched – and shuttered; Amazon announced that Kindle will soon be sharing-enabled; and the new color nook was announced.

NaNoWriMo Now Underway

One of my favorite keynotes from TOC 2009 was National Novel Writing Month (NaNoWriMo) founder Chris Baty. It's November, which means the annual event is now underway. Check out the website for ways to support and participate….

Twitter Scorecard for Publishers

Recently Publisher’s Weekly published an article The Twitter Scorecard that showed which Publishers were using Twitter. I found the piece missing key elements that would provide more insight to their question “So who is twittering, and how effectively?”

[TOC Webcast] Social Media for Publishers

Tools of Change for Publishing will host "Social Media for Publishers," a free webcast with presenter Chris Brogan, on Tuesday, Dec. 16 at 1 p.m. eastern (10 a.m. pacific). Webcast Overview So much of what we hear about blogging, podcasting, social networks, and the rest of the social media toolkit seems to be arbitrary, overly time-consuming, pie-in-the-sky. We might…

Publishers Need to Get In on the Conversation

Kassia Krozser has a Cluetrain-like manifesto for publishers. From Booksquare: It's time to get your hands dirty, to dig into the real-world conversation. It's a weird thing, and sometimes awkward and uncomfortable, especially if you're accustomed to public relations-speak and the cheerleader behavior that accompanies marketing messages. When you talk directly to real people who read and buy books,…

Web Publicity Grows Up, Learns the Value of Conversation

Web publicity works best when the audience is spoken with, not at.

TOC Recommended Reading

Ebooks and the Iphone (Publishing Frontier) So by selling books as $5 iPhone books instead of $7 paperbacks, the publisher makes $0.90 per book. And, of course, if the publisher charged $6.99 for the iPhone book, the numbers would be $4.89 received from Apple – $0.70 royalty – $0.05 PPB [printing, paper, binding] – $0.40 art, promotion, etc = $3.74,…