ENTRIES TAGGED "social reading"
Wattpad's Allen Lau on the changing publishing landscape and the influence of the social network.
The disruption in publishing is affecting every aspect of the industry, from the way stories are created to how they’re published to how they’re consumed. And much like many other areas of our lives, the writing and reading processes are becoming more social and more mobile, giving rise to community reader/writer platforms like Wattpad.
At the recent TOC conference in New York, I had the chance to sit down with Allen Lau, co-founder and CEO of Wattpad, to talk about the changing publishing landscape. In our video interview (embedded below), Lau attributes the shifts in the way content is created, discovered, and consumed to the Internet:
“I think the Internet has fundamentally changed the way people connect. In the last few years, the advancement of the social network — both from the social perspective and from the technology perspective — has advanced a lot, and that helps to bring the readers and the writers together. For the first time in human history, writers can reach out to millions of people in other parts of the world that they could never have reached.
“So, that creates a very interesting dynamic among the readers and writers because the scale is very different now. Someone who is sitting in the comfort of their own home can reach, potentially, millions of people. Those people can not only consume the content, but they can also participate in part of the content creation. In some cases on Wattpad, the readers would write Chapter 2 for the writer. People who have never met before may co-write a story together. That completely changes the dynamics, and the readers, in a way, are part of the content creation process, too.” (At the 1:57 mark.)
Lau also talks about mobile ereading, the role self-publishing will play, and he predicts the end of the term “traditional publisher.” You can view Lau’s full interview in the following video:
All keynotes and video interviews from TOC NY 2013 can be found on the TOC 2013 YouTube playlist.
They all contribute to the personal experience of the shared space
Here’s something about the user experience of online communities that you’ve probably never considered: everyone in an online community is having a unique, individualized experience, even though they’re all doing it together. Think about that for a second. Your activity feed is not my activity feed, it has different places, people, and pages appearing in it. Some of the posts in your feed may also appear for me, depending on our collective preferences. But most of the time I’ll only see a small portion of the things you see, and then share those with my own subset of friends. It’s like riding the subway. It’s a personal experience in a shared space: a million small interactions that can be meaningful, or totally forgettable.
Travis Alber on ReadSocial's unique social reading environment.
In this TOC podcast, we hear from ReadSocial co-founder Travis Alber on why they're building their platform without tying it to your social graph.
ValoBox looks to combine access to content, analytics and conversion.
ValoBox, a publishing startup we covered earlier this year, has launched. In this interview, co-founder Oliver Brooks describes the platform, its development, and how its social retail system works.
When social reading is done right, it's like a great conversation with interesting people.
In this audio podcast, mobNotate's Ricky Wong and Sean Gerrish talk about how mobNotate connects readers and content, why a social reading environment works, and what such an environment looks like.
Bob Stein on the social side of publishing.
Bob Stein, founder and co-director of The Institute for the Future of the Book, says content has always been social, but the best experiences will come when content is designed for engagement.
Lit mags return; libraries and publishers can't figure out e-lending; ebooks headed to NYT list; and David Pogue likes the Galaxy.
In the latest Bookish Techy Week in Review: Safran Foer's latest book is a true work of art; literary magazines are making a webby comeback; Jay-Z's memoir takes pre-pub publicity to new heights; and Richard Nash's Cursor posts a peek at the Red Lemonade list.