ENTRIES TAGGED "SPi Global"
Current state of formats and platforms
A free SPI Global whitepaper summarizing industry trends
Remember the old days when PDF was pretty much the only way to distribute content and those PDFs were read on computer screens? PDF still lives, of course, but now we’re also faced with offering content in mobi and EPUB formats for consumption on a variety of platforms and devices.
HTML5: The code to maximizing revenue
SPi Global's latest whitepaper is a must-read for everyone in publishing
Have you heard all the hype about HTML5 but you’re still not sold on it? You need to read the latest whitepaper from SPi Global. It’s called HTML5: The Code to Maximizing Revenue and it does a terrific job explaining why this technology is so important. The document is only 7 pages long but it will give you a solid foundation. Here are a few of my favorite excerpts from the whitepaper:
Abandoning the “walled garden” environment of downloaded applications also has distinct SEO advantages, because only one set of search criteria is needed to make content discoverable across platforms.