ENTRIES TAGGED "titles"
Focus on answering the reader question, “What’s in it for me?”
People may not judge a book by its cover, but they will judge a book by its title. A boring title can literally kill book sales. In contrast, a compelling title enhances sales and can help generate a bestseller.
As a marketing consultant who’s coached over 400 authors, I’m frequently asked about how I help my clients develop great book titles. I’ve been fortunate to have success in this area, such as working behind-the-scenes on two recent New York Times bestsellers, Made to Crave and Unglued.