ENTRIES TAGGED "Tizra"
A viable option for ebooks and direct ebook businesses
I’ve written a lot about how important it is for publishers to create direct sales channels. Building your own online destinations and user relationships is key if you want to protect your margins and market access. And building community and interactivity around your content is key if you want users to keep coming back. But I know none of these things come easy, especially if you want to avoid getting locked into proprietary technologies and platforms.