ENTRIES TAGGED "video"

Open Question: How Do You Use Web Video?

Joost and other Web video services are searching for the right combination of technology and content, but are they headed in the right direction? How do you use Web video? What do you want to see? Please share your thoughts.

Levels of Quality and Revenue Streams

A mix of low and high-quality digital formats could increase awareness and satisfy consumer and advertiser demand.

Piracy and Advertising: An Unlikely Union that Just Might Work

Some publishers are turning pirated YouTube clips into advertising opportunities.

Ruling: Consider Fair Use Before Issuing Takedowns

A fairly significant ruling came down Wednesday in Lenz v. Universal, a rather infamous case where Universal Music Publishing Group issued a takedown against a YouTube video of a young child dancing to a song in the background — a song in which Universal maintained some rights. Universal later acknowledged that this was a fair use of the music,…

Report: Pre-Roll Video Ads Not all that Bad

Given how "unacceptable" we were told this would be to viewers, it's rather remarkable how many people are now obviously accommodated to pre-roll ads in videos. From Beet.TV: The vast majority of online video viewers are watching pre-roll and overlay ads, a study released today by Break Media and Panache shows. Completion rates for 15-second pre-roll ads were 87…

Web Video Advertising Stuck on Pause

Users are flocking to Web videos and video companies are serving millions of streams, but video executives speaking at the RBC Capital conference noted that advertisers — the final variable in this equation — have not fully embraced the format. From News.com: So when and for whom will the money start rolling in? Video ad executives said that while YouTube…

Report: Some Viewers Going Web-Only for TV Shows

Web viewing of TV shows is replacing traditional TV time for a percentage of the viewing audience, according to new research from Integrated Media Measurement Inc. (IMMI). From Advertising Age: … more than 20% of people watch some amount of prime-time TV programming online. Within that group of online viewers, 50% are watching programming as it becomes available and appear…

Study: Web Video Audience Stabilizes and Consumes More Streams

A comScore study finds that the overall size of the Web video audience is stabilizing, but folks in this group are consuming more online video streams than they did a year ago. From MediaWeek: … while the number of total streamers appears to have leveled off after a rapid growth period several years ago, those streamers are watching more clips…

Mark Cuban: Copyright Law Gives Hulu Advantage Over YouTube

Mark Cuban says the Digital Millennium Copyright Act (PDF) gives Hulu a distinct advantage over YouTube: Hulu has one HUGE advantage over YouTube, it has the right to sell advertising in and around every single video on its site. It can package and sell any way that might make its customers happy. YouTube on the other hand, has that right…

PBS Online Videos Include Advertising

PBS is releasing shows on the video site Hulu, but incorporating advertising with a revenue sharing plan. The New York Times Bits blog discusses the move with Andrew Russell, senior vice president of PBS Ventures: PBS has moved online slowly, and right now it makes only a small fraction of its content available over the Internet. One reason is…