ENTRIES TAGGED "web sales"

BN.com Redesign Nets Significant Traffic Increase

Barnes and Noble is seeing positive results from its 2007 Web site overhaul. From Publishers Weekly: … in 2007, the online arm of the retailer posted a 10.1% sales increase, helped by a strong fourth quarter, and the solid results continued into the first period of 2008: B&N.com posted a 7.2% sales increase, compared to an increase of 1.1%…

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Web Confusion Hinders Newspaper Ad Sales

Newspaper sales teams are having a rough time explaining Web advertising's value proposition to customers. From MarketWatch: … newspaper ad sales forces have sometimes had difficulty in explaining the logistics and benefits of online ads to traditional media buyers. Newspapers are trying to sell Internet advertising to some clients who had not been users of print ads in the…

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