ENTRIES TAGGED "web video"
Analytics: Are Streams the New Hits?
The definition of an online video stream can mean different things on different sites. This kind of ambiguity hurts everyone involved.
Report: Pre-Roll Video Ads Not all that Bad
Given how "unacceptable" we were told this would be to viewers, it's rather remarkable how many people are now obviously accommodated to pre-roll ads in videos. From Beet.TV: The vast majority of online video viewers are watching pre-roll and overlay ads, a study released today by Break Media and Panache shows. Completion rates for 15-second pre-roll ads were 87…
Web Video Advertising Stuck on Pause
Users are flocking to Web videos and video companies are serving millions of streams, but video executives speaking at the RBC Capital conference noted that advertisers — the final variable in this equation — have not fully embraced the format. From News.com: So when and for whom will the money start rolling in? Video ad executives said that while YouTube…
Study: Web Video Audience Stabilizes and Consumes More Streams
A comScore study finds that the overall size of the Web video audience is stabilizing, but folks in this group are consuming more online video streams than they did a year ago. From MediaWeek: … while the number of total streamers appears to have leveled off after a rapid growth period several years ago, those streamers are watching more clips…
News Roundup: Future E-Paper Devices, Potential in Aggregated Ebooks, PBS Web Videos Include Ads
Future Electronic Paper Display Devices Nice overview of electronic paper display (EPD) technologies at Computerworld: [Fujitsu's] Fabric PC looks like a soft trifolded portfolio. Opened, it reveals a flat keyboard on one panel and a display on the other — a display that wraps under the keyboard. Unfold the keyboard as well and the entire inner surface of the device…