ENTRIES TAGGED "Wolters Kluwer"
Direct ebook sales require a fundamentally different approach
“Why would I need to know who buys my books?” — some publishers have asked (and still are asking) this question. “I have my distribution channels and am quite happy to give them my ebooks too.”
If this statement surprises you, you are most probably (at the least) contemplating a direct sales channel. Traditional publishers have been migrating to the digital retail world by following the same principles that were applicable to print book sales. As a result, not many of them have been successful. Direct digital book sales require some fundamentally and radically different approaches.
Qbend offers an excellent ecommerce platform solution
I was on a call earlier today with John Costa of Qbend. We’re putting together the final outline for the TOC NY session called Connecting to and Engaging Your Ebook Consumers. It’s a session I’m particularly excited about because it covers an extremely important topic for publishers: Establishing a direct sales channel.
One of the themes I’m hearing consistently across the publishing industry is that revenue and internal resources are shrinking. As a result, publishers are being forced to focus on what they do best and outsource the rest.