Reading a great article about the coolest gadget and PressDisplay by Robert Ivan of Metaprinter at #TOC - @robotech_master #TOC, not sure wht 2 make of King *choosing* 2 evangelize the kindle? Seems irresponsible, I guess. @timoreilly Google trends - "pdf download ebooks" via @basirat Top countries : 3 i's: Iran, India, Indonesia #toc Wrapped up meeting at nyu with @moncia re building community with @mediacommons . Still much to digest from #toc. Retweeting @shortcovers : MacWorld Canada: Shortcovers Turning iPhone into eBook #shortcovers #toc listens to gales screech on the 38th floor, and bids farewell to NY and #toc. As the Hudson churns, he thinks about his flight this evening. Back frm #toc & read email frm colleague wro my need for better-designed catalog. "A catalog is just a catalog." WTF. Publishing IS screwed. by @jmandala : Watching the J Bezos kindle 2 announcement from #toc. Not sure how I missed it when I was thr! by @jmandala : Home from #toc. What a blast. From the living the Good Life in MidCoast ME to a tornado of ideas in NYC, and back again. Ho... #TOC looking forward to reading up on the happenings at O'Reilly's TOC conference. I'm writing a feature article about Twitter for March PT. If you want to contribute or talk about your experience at #TOC, please DM me! ***shows up at #TOC*** hey guys, anyone want to talk about books on cassette? anyone? anyone? i do so enjoy a good cassette tape recorder! RT @thewritermama Publishers are terrified of the Internet b/c it's changing pop culture. #TOC I have 3533 tweets in TweetDeck with the tag #toc. Great conference. Disruption is underway. Take action while there is still time. Optimistic phrase that I *might* have coined at #toc - Just because the glass is smaller, doesn't mean it isn't half full. blogged: "Three Tips for Curating the Community #TOC" - Organizing thoughts to blog re #TOC for Publishing. Not buying all of Cory Doctorow's keynote. Most authors wear ONE hat. Cory wears many. RT @pdlug : #toc please stop redefining "book", you're all information providers who happen to package content in book form (for now) Colleagues are telling me how tired I look after fllwng #toc & #epharma & participating in an in house mtg at the same time. They're right! @modernevil Thanks for tweeting #ToC, between @doctorow and thee I think it's been a surreal experience-by-proxy. #TOC - Google Books Search : la concurrence est en marche - #TOC Here are some updates to the presentation PPT from yesterday. Requested links/clarification: I have all Patrick O'Brian's Aubrey/Maturin books in paperback, & on Audible, but would buy them again if they were ebooks. Make it so! #toc #TOC XML in Practice notes @pogue my bet is 10,037. Jump could have happened bc they showed your page at #toc today. now following Stephen Fry. thanks to keynote at #TOC today Back from #toc, an excellent conference Thanks to all presenters at #toc for stretching our minds. #TOC - a great conference, lots of leaders with great thoughts, expected more mainstream media there, but still had a good time... RT @doctorow : If content is a river, DRM is a urinary tract infection, delivering the flow in a painful drip #toc RT @doctorow : Content can be copied for free so it is free. Containers cost money to make. Use unlimited content to sell containers #toc @RonHogan @wilw and #toc would be super awesome! RT @doctorow : If content is a river, DRM is a urinary tract infection, delivering the flow in a painful drip #toc #toc was absolute madness. So great meeting people. Bookworm announcement way bigger than expected. What an amazing week. #toc is over for me, and all things considered I am very glad I went - and really glad to meet for first time or see so many tweeps again! on the train home from #toc it was...like being on an archaeological dig for business models RT @doctorow If content is a river, DRM is a urinary tract infection, delivering the flow in a painful drip #toc Had a great time @ #TOC ! Finally met face to face a lot of people. RT @tobiasbuckell @doctorow : The fact that people want something, the fact that it's good, does not mean that its commercially viable. #toc #TOC I'll be posting some blog roundups of each of the three days and will be sure to send out the word and hashtag them. Safe travels! Bye, #TOC folks. Hope our paths cross again soon! If you are looking for me, you can find me at www.christinakatz.com. :) RT @CathleenRitt : Just realised that I strutted out of the conference and up 2 floors into the jammed lobby with my fly open. #TOC Fascinant de pouvoir suivre #toc via twitter #TOC - has risen to the #4 trend on twitter. Follow here: Argh. I come back just in time for it all to be over! Timing! #TOC @doctorow with no (c) what happens when the imitators become the capitalizors and the artists become victims? society feeds on greed. #TOC about 10 people who didn't stick around 4 end just missed out on their chance at the free ereader. guy who won is probably glad of that #toc #TOC Thank you so much for a really great conference. Not just a conference but a great COMMUNITY. :) #toc wrapping up. Great conference - thanks to all who tweeted (and to followers who put up with my superfluous tweets). :) RT @thewritermama : Containers add utility to what's free. #TOC RT @thewritermama : Content is free. Containers are not free. Computers are not free. CDs aren't free. Books aren't free. #TOC #toc but other people can make it good, can't they ? NP: "audience distribution" - "free" allows your audience to be your distributor of content. (WOM 4 "packaging" u r selling). #TOC RT @toc : Video of #toc presentations are starting to go up (we'll be posting almost all of 'em in the coming weeks) Good content advertises itself. (Missed last point) #TOC Why make it free online if you can make $ on container? Free content spreads, good content is own advertising. -Nina Paley #toc Pre-downloaded DVDs with the artist's signature for sale. #TOC Author endorsement market. Singed and numbered limited edition. #TOC If people like the screening, they want to buy tokens. People like t-shirts. #TOC Glad to see that athens film festival gave it a prize! #toc sitasingstheblues.com is her film. #TOC These are you orders: SHOOT the idiot who said information wants to be free. SHOOT NOW!! #TOC @kenbrooks Relative to the cost of feature films, books ARE inexpensive to produce #toc @laurahazardowen it is the wind of change, laura, the wind of change... #toc RT @doctorow If content is a river, DRM is a urinary tract infection, delivering the flow in a painful drip #toc RT @doctorow : If content is a river, DRM is a urinary tract infection, delivering the flow in a painful drip #toc #toc Did she just say books weren't expensive to create? #TOC - the trouble with tweeting a visual artist is that words can't capture what she's saying... LOL RT @doctorow If content is a river, DRM is a urinary tract infection, delivering the flow in a painful drip #toc Kudos to O'Reilly. The stimulus publishers package need. RT @toc : Most video of #toc to go up in coming weeks Businesses that are going to succeed are going to get out of licsencing and into servicing. #TOC Disney is an example of controlled content. Prinesses image. #TOC #toc I think writers might disagree that the container is more valuable than the content Content may be free because not scarce (bits = unlimited supply), but that don't mean it's without value. And why should $ = value? #toc Containers add utility to what's free. #TOC And Soylent Green is people... RT @doctorow : The Internet is communism! #toc #toc Free culture is not communism, it's free enterprise and free markets. #TOC #TOC - Nina Paley - "free culture is free enterprise and free markets", not communism. Nobody here is scared of the Internet, though. Right? #TOC #toc Nina Paley made an animated feature film on her own Cory Doctorow at #toc sounds like a Tyler Perry character at a tent revival #toc ...Chris Baly talking about the feelings involved in books...inspiring #TOC Et si iTunes avalait tous vos livres ? (Tools of change for publishing) RT @doctorow : "Once you've written a book, you never read the same way again" AMEN BROTHER PREACH #toc Amen to that! #TOC #TOC - is that how you know you've said something brilliant, by the sounds of frenzied transcription? bazillions (not actual number given) have already signed up 4 next NaNoWriMo. becuz they discovered writing a book does great things 4u #toc "Once you've written a book, you never read the same way again" AMEN BROTHER PREACH #toc Since I loathe the idea of NaNoWriMo, it is time for me to walk away and shower. #TOC I hope the spoiler isn't about Lost. #TOC You must create a shared experience. Insight into the joy and agony of the experience. #TOC RT @doctorow : Every writing class I teach is full of great writers who figured out work discipline through NaNoWriMo #toc Chuffed that Cory @Doctorow is finally making use of Twitter, sharing his thoughts from the #toc conference. Stay a while, Cory! :-) 119 thousand adult participants. 22,000 young participants. 600 classrooms. Free workbooks. Lots of support materials for k-12. #TOC #toc 21 to 140 people to 5000 (thanks to blogs) and last year in 2008, 10th NaNo: 119k people participated #toc "novels are written by everyday people who give themselves permission to write a novel" #toc Chris Baty NaNoWriMo. He's pushing amateur angle, but that contest taught me more about deadlines and productivity than an MFA. Changed the way he saw his creative potential and the way he saw the creative potential of everyone around him. #TOC @angelajames I originally thought that it was the writing that was the worst. Now I see it's the contest. #toc RT The old world is no longer sufficient and the new world isn't here yet. Jeff Jarvis #TOC (via @thewritermama ) #TOC - why are my shoulders and back so sore? Why am I so wiped out? @bsandusky , don't answer that. I now defer to @ronhogan for tweets on keynotes. unless i think of something so clever, funny or mind blowing it can't be resisted. #TOC #toc wrote together in a coffee shop, used unorthodox writing techniques--nobody goes to bathroom until written 1000 words. GO! #toc NaNoWriMo started with a group of 21 (his friends), all book lovers but none book writers. First came up with stopping point (50k words You also get a certificate that you have to print out and write your own name on. #TOC If you cross the threshold of 50,000 words, you upload it to their website where it is counted and deleted. #TOC #toc keynotes begin: first speaker Chris Baty At the last #ToC keynote session - waiting for the chocolate and coffee to kick in. My next post will probably have lots of typos :) #toc FB group: dead. internal conftool? dead. twitter stream? ablaze. #toc After complaining about the setup though, I have to admit the o'reilly online store is an overall good experience #toc I don't want to have to fill out a membership form to get the free eBook. Also, email isn't case sensitive, but the form assumes it is @robotech_master @insanescientist #toc @michaelhyatt Just read through the Stanza materials. So the learnings are, well nothing? #TOC Twitter must have shut down API to search twitter and TweetGrid. Both are FAIL! Tweets to Twitterfox sloooow. #TOC #FAIL Dying dinosaurs of print: -- because funny cats are so 2008!! #TOC @jasonboog Great post! I will send it to some writers. #TOC Go @scalzi !! #toc So strange to emerge from twitter stream and try to write something about it. Like stumbling off a gangplank Another snippet from the #ToC: "Word of mouth & familiarity are 85% of fiction sales, 10% is cover, EVERYTHING ELSE is 5%." (RT @doctorow ) @freppan - Who/what panel is that? #toc #toc. @mfmakichen Yes, he did lose questions. He wanted to talk about it all the time. People stopped reading. Lost the will he or won't he. #TOC #toc tag cloud call from audience: ragged right margins! #toc ...light, sleek, able to light up in the dark, ability to zap between different devices (ie, from kindle to iPhone). #toc Ideal eReader features: get content easily w/out having to click on 100 sites, color, social features built in, cheap ($99)... RT: @doctorow : Territory rights in ebooks? Bahaha! ... answer ... with whatever strategy normally used to treat hallucinations. #toc Does Tor think it was a mistake to annoy some fans by giving away free e-books to which the fans couldn't also get the sequels in e? #toc #TOC tag cloud - what would your ideal e-reader look like and do? Kat: be like the Kindle (get content easily), except not connected to AMZN @scalzi The short fiction market is going through a tough time and Tor is helping. #TOC @kate_kulikova #TOC = Tools of Change. The O'Reilly TOC for publishing conf. is going on now in NY, hence all the tweets with this hashtag. #TOC Adobe youth study: For many, learning curve no longer exists. Just play w/apps until they figure them out. Google tutorials when stuck. #toc Certain trends are starting to emerge: customers are willing to pay for premium content, DRM has no future, and books/ideas = community new signing party: flash mob by the espresso printer with a special PDF for the event #toc there's a resurgence of a renaissance concept of the 'apprentice' and building on existing works in creative youth, through tech #toc Teens surveyed consistently using older, crappier versions of software and making do with it. #TOC @crystaljordan Tools of Change for Publishing Conference in NYC. #TOC RT @mikecane RT: @DavidDurand : @KatMeyer : I don't think Amazon cares about readers. #toc Am I the only one who has no idea what #toc means?? #toc @scalzi it's the right time for this as other outlets are lost -- such as the book review section (of newspapers) RT: @doctorow : @ErrorJustin Here's a quarter, go buy a terabit from S3 #toc -- ROTFLAMO!!! Too much good info in Y&C panel to tweet from my iPhone. Taking paper notes - more than almost any other session, already. #ToC #TOC tag cloud - Brian: Great time for publishing, bad time for publishers. attending the youth and creativity panel. subsequently feeling mad inadequate. #toc #toc as I mentally percolate on the ToC, I still think that pub and tech and author were repped but not as much the reader - a notable miss #toc Scalzi: treat audience like people with whom you are having a rational conversation TB: Blogs tend to facilitate "talking down to" voice, one-to-many communication. Twitter levels the playing field. #TOC @joebachana I've read whole books on handhelds, but as my co-workers would attest, I have an affinity for teeny text. #TOC Toby Buckell: Honest & authentic desire to engage customers produces more long term results than simply vomiting content does. #TOC Authenticity is key, sez @tobiasbuckell . Talking with your readers better than talking at your readers. #toc RT @thepublicpress : @thewritermama Thank you for the #TOC mention! (I'm reporting on sessions from TOC.) #TOC "Patricia" sees herself as apprentice to "Venomous Emma" learning Photoshop techniques. Return of craft mentality. #TOC #toc @pnh idea of it being a destination for others is a key component @pnh Biggest conversations took place around which conversations would be moderated. #TOC @scalzi You can build buzz either organically or as a biz model. The site on Tor raises all the boats. #TOC @doctorow Tell that to Hachettes. #toc RT @doctorow Technology giveth and technology taketh away. There's an era for one kind of writer, and an era for another. #toc Fascinating talk re standards this afternoon at #toc. In particular, the exchange of metadata. Openness was stressed, but formats underlie PNH: Tor.com is a sandbox for experimentation. #tOC #toc Tor.com is an effort to engage our readers and to show authors how they can do the same thing that @scalzi and @tobiasbuckell have done 5: to create repository of best thinking. Instead of journaling. @michaelhyatt #toc When is Tor going to start SELLING e-books? #toc « People are shopping not only for content but for reliable authors » #toc 3: to clarify your own thinking. 4: to create trust for ur brand by being honest/transparent. @michaelhyatt #toc #toc pnh: readers shopping not just for books but for reliable authors. #TOC "Youth & Creativity: Emerging Trends in Self-expression & Publishing"; Adobe's studies of youth (& next gen of devs). #toc tag cloud - interoperability Bren devices is key #TOC tag cloud - Kat: $359 commits you. Audience: what about iPhone? Stanza. #toc @pnh readers aren't shopping just for entertaining books but for authors, authors they can add to their RSS feed even @Scalzi Has a site policy. Sets the tone that somebody is in change of the site. #TOC @michaelhyatt on blogging at #toc 12 reasons why. 1: because u have something to say #TOC tag cloud - from the audience - design isn't as great w/Kindle as it was with iPod. Kirk: new types of Kindles iterating quick @kirkbiglione playing fast and loose with confessions about taxes! #toc @ @ronhogan panel. First time I've ever seen panelists intro'd by theirtheir twitter @ names. Cool. #toc #TOC tag cloud - Brian: Google looks to grow the size of the pie, AMZN looks to grow their size of it. Online commnuity building : John Scalzi, auteur de SF, a construit une fan-base sur son blog Whatever depuis 1998. #toc #TOC : Bezos "out to rule your world" #TOC cloud tag - Kassia: last year at BEA, Bezos basically said, "I'm out to destroy your business" - please do more to open AMZN up. Where do you go with 40,000 readers? session now... #TOC #toc @RonHogan is moderating. Why did you go online and start doing this and when did you realize community forming around it? #toc sci fi guys about to start in Broadway N #TOC tag cloud panel - Kassia, Brian O, Mac, Kirk Biglione (Kassia's DH), Kat Meyer if i gave awards today, the first one would go to @thewritermama ... thank you for twittering #TOC! #toc while we're waiting for this panel to start, can I just say that I feel I've been going nonstop for three days. This con rocks. #ToC Trend: "Print on demand ready" will stress people to print a new chapter of their life in beta every week. Life is public and retro. SF: UM == University of Michigan. #toc First they have to take the yucky scanned color out of the copy and if there is one, out of the image. #TOC #toc Anyone here have experience selling industry reports or market research...electronically? DM me, would like to talk. HP is helping us convert scanned page image files to print quality ones. #toc What does UM stand for anyway? #toc How to get books that are being scanned by libraries and turned them into books. #TOC @CuriousTwit Would it be a little too "nichey" to talk about looking into abysses or God being dead? #toc the kitsch niche for the home decoration market or the quiche niche for flan lovers, at #toc... I'll shut up about this now. #TOC - UM put 12,000 titles online for free. Within six years, they were into POD because people don't want to read online. @msbonn on the podium talking about our reprints biz at um library. #toc resources used for chelsea green site: 1 year 1 full-time employee, 3 mos of 2 full-time employees, no online advertising budget #TOC @RonHogan Oh, so @scalzi IS at #TOC? #toc: [twitter] SF: Now some basic blog advice. Comments are great. Make posts easy to send to digg et al. #toc We put up video clips by our authors that is related to a book they sell. Has created a compelling site for authors to participate. #TOC SF: Give central clearinghouse for news, videos, etc. from authors. Provide valuable content to readers, and they'll keep coming back. #toc All Chelsea Green authors can blog on the CG home page about anything they want #toc @KatMeyer If your panel were now, I'd switch. SF stories not doin' much for me. #ToC #toc Jesse McDougall of Chelsea Green is showing how to run a website and use Twitter... McDougal: twitter contests r posted on the Chelsea Green site. great way to get people to tweet about your books. #TOC @CuriousTwit Well pun of a niche. :) #toc McDougall: re: facebook, etc. - "when on there, resist the urge to market. " #TOC #TOC - Chelsea Green's "Post this to Twitter" feature - sounds GREAT! #toc Jesse NcDougall: people aren't on facebook to be marketed at. Amen! SF: 2. Joined up with the social networks. Cast a wide net. #toc Original content. If we make it quality and you make it distributable, it will be sucked out onto the vaccuum of the blogosphere #toc SF: Two methods: 1. Blogosphere. Excerpt books, chapters, prefaces, web videos, throw them up on the new blogsite. All original. #toc "Cory Doctorow says conversation is king, but without the content there's no conversation" #toc RT @mikecane @ljndawson #toc You got that right. If one were more conspiracy minded... SF: Content imprisoned on paper. How to get it out and quickly to the growing conversation over sustainable living? #toc Had great green and sustainable living content but it was trapped in the books. Had to get the content out. #TOC We had no real sustained growth over time on our website. that needed to change #toc #TOC Jesse is up! this is going to be the most exciting presentation because it goes beyond nuts and bolts. SF: Need leadership. Expect change. Words that begin with P. Year of the ox. Right. #toc #TOC - Amazon apparently does not make it easy for publishers to get reports on how well their Kindle titles are doing. SF: Communication problems. Kindle formatting problems. Kindle communication problems. #toc For @dcdenison I'm using docbook xslt + epub-tools on G Code. Missing piece for him is easy one-click tool - I'm not a desktop app dev #toc @RandomHouseCA Depends how obtrusive the ad, and whether I could rip it out w/o harming the rest. Or are you talking e-books? #toc SF: Ah, turn-over causes problems, indeed. Lost knowledge. #toc Beware of presentations with too many bullet points #TOC SF: I missed what the end goal is supposed to be, and I don't recognize some of the acronyms. :( #toc SF: "Now that I'm working in XML" ready for what's next. And XML was JUST RIGHT. #toc DC Denison: doc book schema 4 xml to bookworm was "just right" (thanx to @Liza ). #TOC So it wasn't that bad and now he wants to write more ebooks. #TOC SF: Oh, this is DocBook. I know this. ;) #toc Downloaded Oxygen. Started changing to XML. Used DocBook to associate his doc to the web. #TOC SF: DocBook, complete with the ORLY book (though out of print). Some happiness, but not clear where to go next. #toc XML was a lot stricter that I was used to but I came to love the structured, well-formed validated lifestyle that we know as XML #toc #TOC - no wonder more authors don't release their books themselves - it's a right royal pain in the keister Converting my HTML to PDF was surprisingly a nightmare. #toc SF: Call a designer. 22 hours at $35/hr. porting to InDesign. No way! #toc Mobipocket also went very smoothly. #toc Sessions all running together in my head now. Memory may be full. #toc bookstores have automated systems for keeping track of inventory none of them are exposed. Bookstores are not fundamentally online #toc Anyone know how many people attended the 2009 O'Reilly TOC conference? #TOC @RandomHouseCA Ads would probably be more viable in some kind of ebook where they could be updated. #toc DVD trailers get old very fast Retweeting @timoreilly : RT @jwikert : #TOC Wanna see the new Safari mobile UI? Till midnight tonight, use ID: toc2009, password: toc: ht ... Lunch date went long (great lunch) so I missed first afternoon #toc panels RT @mikecane @doctorow has been providing needed intellectual counterpoint to the unchallenged inanities that seem to be embraced at #TOC @TOCConNow #toc People will continue to pay for books; issue isn't price point but push of distribution. If pull/not push=>underdistributed XML: Clarification: They outsource the actual keying-in of the XML tags to India, then editors check it, and validators validate it. #toc Success and Failure, been waitn' for this session #toc TeleRead post with more stuff from twitter & blogs re #TOC: @tobiasbuckell if @Johnjosephadams is at #toc with you steal me a copy from his luggage ;-) #toc @doctorow People want it=demand=commercial market. Variable is "how much?" or "how many people" which dictates size/nature of business RT @chapmanchapman : Workflow Fantasy idea #23: Ah, if only our authors composed in epub xml format... #toc @RonHogan Let Ingram sponsor TOC Bingo, we'll develop it at 3pm & go live just in time for... the end of TOC. Crap. #toc Zuckerman example #toc: Eskimo Cookbook from 1951, published by schoolkids. I read this in the stacks at Brown. Must have been his reprint. So from Nader's Raiders to ... Nader's Newspapers? Non-profit acivitist journalism? #TOC Should news even have a business model as its guiding light? #toc it is asked - what about making newspapers into nonprofits? #TOC Isn't patronage a form of business model, though? #TOC RT: @doctorow : What's worse than being linked to a lot and not knowing how to monetize it? Not being linked to at all. #toc @davegray we still talk about unbundling at #tizra, but not everyone gets it.. #toc The Associated Press takes out the links. #TOC @julietrelstad haven't seen Kickapps or Lithium social networking apps. r they here? #TOC RT @tobiasbuckell : #toc micropatronage as a pay model. Mmm. The return of micro-feudalism doesn't really excite me. [TRUNCATED] What would a media company look like if it was built from the ground up? #TOC RT @doctorow : Jarvis: We live in an interregnum between business models, stability will come. ORLY? #toc Wise words from Cory Micropayment models and tip jar style financing is different than the mega-payment model of getting a story. #TOC "News is about reputation and trust, not technology" #TOC We'll make up a new ecosystem with various models. (Yes!) #TOC Do what you do best and link to the rest #toc Jarvis: We live in an interregnum between business models, stability will come. ORLY? #toc The old world is no longer sufficient and the new world isn't here yet. Jeff Jarvis #TOC XML: 3rd iteration, drupal-based web app. Interesting. #toc Zuckerman: You have to sacrifice some short term value for short term workflow benefit. Then you'll get your long term value add. #toc I'm searching for _#TOC_ live on TweetGrid Search - #TOC XML servers like MarkLogic or XDB are a good place to store my books in situ. Who knew? #toc @TomThompson : Not dead, just resting. #toc Is the message of #TOC that literature's dead? Kinda. At least that's how it started with Chris Brogan. Maybe dead as a business model? @eykd A bipartisan approach, if you will. #toc Also The Public Press: What if SF Bay Area could grow a daily newspaper? Would it be like NPR? #TOC RT @KatMeyer : Bilton: analytics, customization, smart content - helping people cull through the news is where NYT is headed. #TOC Susan: What kinds of ideas or projects will emerge in innovation? Talking about two projects that want to be local. #TOC XML: When the problems get THIS bad, hit the reset button. #toc Using Twitter search to follow #toc. Nifty. Twiiter search saves only 100 pages? That's only 5 hours ago. Anyway to see older messages? @KathrynC Easily fixed. Publishers should REVERT ALL RIGHTS. Let us WRITERS join the 21st century. #TOC XML: Adoption takeaway: XML is a great tool, but it has to be communicated effectively, or users will blame XML itself. #toc Nick: Microsoft had no idea how to tell stories. At the NYT, we have archives going back to 1867. We have a ton of content. #TOC Approx 35% of "ebook" content is 'news' according to #toc Compete to Win session; but data is at least 1 year old. #toc @RonHogan publishing couldn't do what Google because they would have had to renegotiate all their contracts #toc omg the future of news moderator cannot moderate. And jarvis plugs away #TOC - even sitting in the speaker's lounge clearing out my emails and catching up...I hear a lot of useful convo NYT panel on the future of news #toc Gee, if I were mobile and had the $$$, the #TOC conference looks pretty good. Production is networked and diffuse. News and other forms of media. Conversation rather than lecture in this panel... #TOC XML: Lots of training required for users. Not at all scalable, lots of bottlenecks. #toc Names of and participants of sessions should be tweeted prior to start. Twitter use FAIL! #TOC $1.30 for a roll of Lifesavers at the Marriott! That can't be normal - even for NYC. #toc @acgaughen O'Reilly's Tools of Change conference in NYC, at which the entire audience happily twitters the contents of the panels. #toc No slides at Future of News panel -- Powerpoint corrupts. #toc So what is the tag #toc ? Top of content? RT: @kottkedotorg : VQR frees their archives online #TOC watch for this: #toc @timoreilly remains excited about the future despite the mess that is the present #toc by @kenbrooks : @academicdave #toc How about the university press? Chilling before my panel at #TOC. Should have gotten up to hear Nick Bilton talk this morning, but last night was gay night. :) In higher education? Take this social media survey (please): and be entered to win a Kindle (no iPhone,sorry) #toc Dude gives @doctorow his card, & he responds with, "I'm out of cards, but I'm the first Cory in Google." Ha. #TOC (via @cmaisannes ) Liked "RT @chadrem : Random notes from Gavin Bell's session The Long Tail Needs Community #toc..." Using social media to build book audiences, from an afternoon panel at Tools of Change publishing conf #TOC: I can't believe people complaining of @doctorow 's tweet volume. Why do you bother to Follow if you want him to STFU? #TOC Henk van drunen: the cost is not in the content, it's in the adaptation of the content to the new media #toc Is it lunch break at #TOC? @spam RT @DrRebecca : @momadvice Have challenges in your life opened your heart? How? #toc #toc @mikecane Here's that Darknet study I mentioned to @doctorow : #toc RT @chadrem : Random notes from Gavin Bell's session The Long Tail Needs Community #toc (GREAT stuff in this one) RT @doctorow : O'Reilly study: Divert anti-piracy energy into developing good digital platforms #toc @mikecane #toc Problem is unwillingness to act quickly; can be done, if they were interested, but they're not. RT @doctorow : Random House study: Free downloads correlate with slight increase in sales, though may not be causal #toc #TOC Challenging notions of free Potential Problems in Community: those delightful heretics from down the lane. #toc Does anyone in Broadway North have Shazam? I like this song. #TOC really loving the tweets from @doctorow , who's at Tools of Change O'Reilly conf. Yes, THAT O'Reilly. #toc @booklorn I just know it's in the hacker mentality to do what you can to tweak off those who annoy you. No annoy = no tweak. #toc Love the #toc tweets, but raises eyebrows at future talk-to-action ratio. (via @MoriahJovan ) Imprints lack voice as brands. #TOC sarah weinmann (@sarahw ) says on her blog, where are all the women at #TOC? - If you are at TOC this is me. #Toc IMG01591.jpg The third example is the most interesting. #TOC "As long as people were talking about it, it didn't really matter where the conversation was ocurring." #toc the reason for my personal twitter challenge this afternoon (all tweets make sense individually) is this post: #TOC #TOC APIs allow for integration, extend and enrich your content @acgaughen O'Reilly Tools of Change future-of-publishing conference in NYC, where everyone in the audience is twittering. #toc Hope you'll have a look at the new @tizra features announced at #toc Make content discoverable. #TOC RT @tobiasbuckell : #toc majority of book piracy not coming through p2p A book with more seeds on pirate networks had greater sales. #toc Audience. Audience. Audience. Reader. Reader. Reader. The key to all. #TOC #toc Guy from NATURE: I never refer to the people who read our sites as "users". They're "readers." Hear hear. Integrate your services to recognize your readrers. #TOC If you're worried about piracy, make sure you verify where it's actually happening, not where the media tells you it's happening. #toc #TOC build social objects/activity centered software design RT @doctorow : Random House: Goal with free downloads is to find the right person for the right book (!), downloaders share them #toc Activity theory will become more important for publishers. #TOC Looking at Bowker consumer data-38% of people said they bought book because of store display-less than 5% said b/c of print ad #toc RT @doctorow : Random House study: Free downloads correlate with slight increase in sales, though may not be causal #toc #TOC focus on reader to reader relationships, no need to mediate them either Create community reader to reader. Watch what happens. Social objects. #TOC #TOC - P2P "threats" are actually quite lame - pirated books are not well-produced, are late, etc. Activity. Example is a giant pillow fight. Flkr=it's building long-term social relationships. #TOC Books start with content. Put content online is an important first step. They need a common frame of reference. #TOC #TOC - Mac: a "more nuanced model" - there's a "gray" market that increases discovery. Readers can make recommendations. They need tools. They want to annotate and comment. #TOC RT @doctorow : Antidote to fear of piracy is information #toc Word from Wiley is that IT and other publishers insisted on DRM for the Kindle, rather than being pressured by Amazon. #toc This afternoon at TOC I'm tweeting with a plan: Each Tweet should make sense to someone who's not at the conference or in the panel. #TOC I am so enthralled by all the #toc tweets. Must stop reading and do my own work. LOL Antidote to fear of piracy is information #toc #TOC - Random House offers some free downloads to encourage discovery and sampling. Create an open platform for reading behaviors. Track reader behavior. #TOC @pablod I guess it's pointless to hope their prices will be lower than hardcover then. :P #toc finding all the #toc tweets fascinating. Ingram dude doesn't see price as a dominant issue at PoS. I know some rabid ebook fiends who would disagree. #toc E-books. Will we be able to get the reading data? Did they dip in and out? #TOC Main issue is discovery not piracy -- PREACH BROTHER #toc by @Literanista : #Toc build services to extend relationships with readers beyond the book #toc "Who owns an un-listened-to music CD?" (a few hands) "Who owns an unread book?"(many many hands) Huh. @mikecane I'm sure lots of ppl from sony are here, in this room, some dude who had a 700. didn't give his name. #toc @jtallent Graphic designers who don't speak XML in 21st Cen are like print designers who don't understand process colors #toc #TOC - I think some of the issues here are that there needs to be 10 minutes between sessions so speakers can set up. Note to self. The down escalator leads to the accountants conference. #toc. RT @thewritermama Don't just blog, do something more sophisticated with all of your amazing content. #TOC if I'd known @doctorow was going to go #twittermental today, I'd have set up a video cam to record poor nabaztag trying to deal with it #toc by @thewritermama : Lulu: Brilliant! Which ones do the authors like? Right on! #TOC Kindle audio? @doctorow versus AG at #toc: One ISBN to rule them all ? #TOC If you're not following @angelajames on Twitter and are in publishing, click follow. She's tweeting #toc. RT @RonHogan : #toc @michaelhyatt "publishers need to stop talking about it and start doing it" one of the top 3 themes here O'Reilly: Platform is critical. O'Reilly is at the barest beginnings of conferring more visibility to authors. #TOC Lulu: Use other people's tools. Why you don't sleep is why you go to work in the moring. #TOC RT@tsattertsten Music was always on a device, publishing is caught off guard by the "device" change that is coming to the industry. #toc The advertising bubble has burst. It will never replace paid content. How much does your adwords generate for you? Likely not much #toc @joebachana Good practice. I leave out the date/place but emphasize collaboration between author/ilustrator. #toc O'Reilly: For sale copies match the availability of free content. Quality of free editions are inferior. We will pay for quality. #TOC #toc Lulu says what if selling ebooks is the wrong business model but instead you give them away and turn into advertising media instead. #TOC Lulu CEO: What if ebooks never "sell" --> Google disintermediated on classic books, using them in advertising medium Lulu: What if e-books never sell? What if you give it away instead and sell around the medium like TV. #TOC @heatherlarson #TOC is the hashtag for the Tools of Change in Publishing conference going on in NYC right now. Applying Jarvis' "The room is the panel" on the subject of New Reading/Dist. Models at #ToC, really intelligent room. fb: Igor Smirnoff is at #TOC listening to Tim O'Reilly prove Allan Kay's point that the best way to predict the future is to invent it. Bob at Lulu: Impressive caliber of tools at TOC this year. Many opportunities for partnership. #TOC @jalada Was following #toc, when @timoreilly mentioned twitter. Choked on 100 tweets. :) Annotation: cutting-edge stuff. Doesn't always work perfectly, and not for every user (but it sure looks sexy on the PL Reader) #toc I do not know what #TOC means Offline is the new online. How to create magic moments. How to find those intersections. #TOC What is #TOC about? Q about New Reading Habits and what literature may look like just stumped the entire panel. #toc RT @artfagcity : RT @doctorow : Most popular new media are focused on sending people away from their sites (GOOG, /., digg, etc) #toc RT @doctorow : Most popular new media are focused on sending people away from their sites (GOOG, /., digg, etc) #toc Two words I'm tired of hearing at #toc: "serendipity" & "curate". Pubs/eds should be intentional, direct authors - ANTICIPATE @bamiller664 If you ever want to leave blogger for your own hosting, I'd love to talk. Ask @susanmernit about me. She's on #toc News panel. Push back when IT says "We need to collect personal info for shopping cart" #toc #TOC - eBook ecommerce UI and workflow is where general ecom was in '99 #toc Hyatt: begin buzz without delivering physical book to reviewers (more publishers need to do this) michael hyatt sees value of talking to his customers directly about books -- and sees direct results #toc RT @doctorow is exactly right: Blurb isn't about authors -- otherwise they'd let them choose to do CC releases alongside the PoD books. #toc Greenleaf: Recessions are good for clearing out the dead wood. Great time to hire. Great time for real estate. #TOC #toc Publishing is now a more participatory community-building business. #toc everyone is so excited about BlurbNation they're helping grow it by word of mouth Blurb isn't about authors -- otherwise they'd let them choose to do CC releases alongside the PoD books. #toc #toc RT @thewritermama Joe Wikert, Eileen from Blurb. Clint Greenleaf, Michael Hyatt, Lulu Ceo, and Tim O'Reilly -- CEO Panel basically, the Sony reader is rubbish (except they support ePub) (sorry, Europe!) #toc Ebooks are more expensive on Sony Store than Amazon (But that's ok, since the Sony reader is cheaper than the Kindle) What? #toc #toc Recessions are all about improving productivity. Internet offers efficiencies. More people creating content. Tim O'Reilly: We're in a race with the future. #toc #TOC economy tough except for the net, you can do everything low-cost on the net Lulu Ceo: Recessions make us simplify. "Nothing but net." Means the internet is where all the growth is. #TOC #TOC in CEO roundtable, O'Reilly is joining in on the panel Collapsing imprints. They meant something to the publishers and authors and too much to build brand equity. #TOC #TOC great benefit of recession = make changes happen now #toc: the changing role of the publisher: big shifts happening to traditional publishing model, accelerated by current economic conditions. by @walkley : In the CEO roundtable session, now with added @timoreilly #toc In session on New Reading Habits, New Distribution Models - head of DailyLit is speaking now. #toc #TOC the bisggest change has been change at Thomas Nelson who's riding the wave At "New Reading Habits, New Distribution Models" #toc In the CEO roundtable session, now with added @timoreilly #toc about to start session with peter brantley #toc RT @RonHogan : #toc @timoreilly has maybe 30K followers, but retweets extend his message to 500K Enjoying reports #toc from @angelajames and @booksquare #TOC Best Quote: Tim O'Reilly: "We're at the beginning of an era — just like Gutenberg was! ... Think of the adventure we’ll have together!" RT @RonHogan : #toc @timoreilly observes that the 2nd most influential twittereron earth is an author (@stephenfry ) RT @doctorow : Down economies are golden ages for bohemia as creatives are released from the rat race and make art instead #toc please oh please tell me that someone will summarize Tim O's talk and post it...I had a work emergency that i had to zone out! #toc SALARIED publishers clutch their pearls, sitting on the rights of THOUSANDS, starving them to slow deaths. #TOC Seriously, I just wrote that in Chris Brogan's blog last night. #TOC Do-do-do-do. Did I steal it from Tim??? #TOC Best way to predict the future is 2 imagine that the thing you can't live without will stop existing and prove to have been unimportant #toc #toc quoted: the best way to make something happen in the future is to invent it. Go forward and make great stuff happen. /keynote Publetariat launch announced at #TOC: #TOC - "The best way to predict the future is to invent it" RT @ljndawson #TOC - Google's algorithmic pricing - right now we don't know what the right pricing models are for ebooks RT @doctorow : Pass-along: the most important, and easiest to lie about, component in traffic measurement. #toc #toc sales of missing manual dropped 4x when price raised from 4.99 to 9.99. not really attending #toc but am at toc for project and am intrigued to try reading a digital book so i'm checking out stanza/iphone "Tools of Change Twitter tidbits" over on TeleRead #toc @timoreilly iPhone The Missing Manual: more copies sold as an app than as a book, but $4.99 vs $24.95 - similar margins #toc Mobile option for Safari launched: m.safaribooks.com #toc #toc @timoreilly talking about price experimentation on iPhone app store. #toc we have to figure out together, what is the right price? @mikecane #toc difference between fiction/reference/non-fiction may become technological over time, given how different they really are. Twitter is the new note-passing. #toc #TOC - iPhone, the Missing App is O'Reilly's top seller in its category, but the iPhone App of the book has outsold the print book RT forgot #toc tag: Amazing to me that one can make money on a Haskell book. At all! Sign of the power of the open process... More than 5 million ebooks downloaded from stanza - average price $10+ #toc #toc learning from web: collaboration matters. Writing is no longer a solitary effort. Work with authors, readers, etc to build the product #toc "The web teaches us that writing is no longer a solitary activity" (T. O'Reilly) #TOC @timoreilly re: rough cuts "participation drives revenue". This is huge shift from digital as afterthought to digital-first. RT @illingworth : #toc Tim O'Reilly: publishers as bestowers of status, and who therefore require status. Editors therefore most impt mkters? @timoreilly talking about how twitter and retweet creates new possibilities/relationships for publishers and authors #TOC #toc @timoreilly debunking the myth that the Internet is populated by free content hippies #toc Tim O'Reilly: publishers as bestowers of status, and who therefore require status. Are editors therefore the most impt marketers? TwitterFall == TwitterFAIL under TwitterStorm. #toc Is there anyone at ToC who likes DRM who isn't a DRM vendor? #toc @robotech_master #toc ebook wiki that will get the DRM updates TO'R: the internet is not free (basic cable) . don't get caught up in idea that no one will pay online. #TOC Don't just make announcements .... talk about the issues that matter to you - @timoreilly #toc #toc O'Reilly emphasizes an important aspect of using social media: BESTOW STATUS Uses Twitter as a news feed, follows authors, and if it's good he passes it on. He customizes Twitter to what interests him. #TOC Adobe DRM support is good news for Stanza, but will Adobe require Lexcycle to use their rendering technology ? #TOC #toc @timoreilly :1/3rd of OReilly twitters; authentic voices get followers. @pogue ,@kathysierra --he follws and RTs @stevecase (!!!!) #TOC OReilly is really an uber 'Curator', not a publisher, in the Retweet case that he described in his presentation just now 1/3 of O'Reilly employees are on Twitter. #toc Is listening to Tim O'Reilly talk about why now is a great time to be in book publishing. #toc #toc @timoreilly : On twitter, I confer status by reflecting out what I read....I confer status via links. I retreet (RT).(cites friendfeed) Pass-along: the most important, and easiest to lie about, component in traffic measurement. #toc #toc service tracks how RTs are done. TimO'Reilly is often most RT'd. Good media for getting out word on what I care about I'm listening to Tim O'Reilly speak at the #TOC conference. He is explaining why Twitter is so important. Ok, what is #toc? TO'R: re: twitter - uses it to confer status - reflects on what he is reading/thinking. Retweeting gr8 way to do this #TOC #TOC - How do you find time NOT to Twitter? #TOC get in on the begining TO'R: some blogs are more equal than others - publishers need to help confer status on their authors. #TOC The head of the long tail: What can publishers do for writers who are better at the web than them? #toc #toc publishers confer status on people. It's a mark that someone thought enough of their book to publish it TO'R curation still matters. #toc YES! #TOC - Every new medium always has a head and those at the head confer status all the way down @ValWorkman not exactly. the publisher still has a place: infrastructure, resources, etc. Editor becomes producer, curator #toc #toc will go down as the moment @doctorow came out of twitter hibernation. #toc (Tim O'Reilly) .. lightweight IT development must come to publishing industry #toc o'reilly namechecks @stephenfry for twitter presence First time I've seen tim O'reilly talk in person -- he's an inspiring speaker #toc Publishers desperately need to solve the "How do I contribute to you for the free download without screwing your publisher" question #toc RT @doctorow : The future of social communications is tools that allow you to better ignore your friends when they're jabbering #toc #timoreilly at #toc: Goodreads will have 10 million users before we know it. I agree! #2 on Twitter is an author. He's got a store. He's doing the work out there on his own. #TOC RT @doctorow : To double your success, triple your failures #toc #toc second influential person on Twitter is an author: Stephen Fry #toc #2 person on twitter is an author, stephen fry! #timoreilly just gave a huge shout-out to Goodreads at #toc - Thanks Tim! #TOC - Stephen Fry is the #2 user of Twitter (Obama's #1) #toc: Tim O'Reilly: People are reading a lot. The internet is text-based. #toc Yes. thank you! the more it is like TV the less we need it @pnh Can't make an omelet without breaking nation-states #toc What's@doctorow playing at?? Ages of hibernation and now a barrage of (very interesting) tweets... something I'm missing? What's #toc? RT @doctorow : People will pay for content, if you don't make the case that it opens you up to having it taken away later by drm #toc People are still reading. And working with words. #TOC #toc O'Reilly: "Revolutions are when fortunes get made" Also, when whole populations get slaughtered. Be excited! #TOC technology cheer leading is not going to solve the problems we face. on what planet do these people live? The future of social communications is tools that allow you to better ignore your friends when they're jabbering #toc We are building a global intelligence network. We can't possibly imagine where the internet is going to take us #toc (via @davegray ) #TOC - the power of the phone - everybody has one, and the info that gets to your phone is customized for you #toc imagine a word in which information is everywhere--Google app, put phone to ear, say "pizza" n the phone knows where u r and sends you Web+IDEs made is possible for civilians to hack their own code. Fabs make it poss for them to hack objects. Lutheranism comes to stuff! #toc Economic collapse is great opportunity to bring in new talent in IT—lots of talent floating around. #toc #toc web like dogs in the park - have produced more than all books written - but not worth reading it is not an absolute #TOC @timoreilly "if you have an IT dept who says 'give me all the specs and I'll see what I can do' you're lost... have people who live ... Lightweight development of digital natives is something publishers need to aspire to. Macmillan IT, you listening? #toc #TOC -- We have brilliant student innovators looking for jobs! Tim O'Rielly says you should hire them! you don't have to invent it yourself -- there is technology, partners, people out there -- to help book people innovate #toc Already the Internet has publish more pages than in all the books that have ever been printed #toc @pablod From what you've said, editors and authors should work with the communities as a publisher? #toc Much of web corellates to slush pile. Nice. #toc #toc @timoreilly : Web is a neural network, global intelligence network, where are our new Austens and Joyces-we can't imagine this adventure #toc the internet is becoming more complex, building a global intelligence network that can/will do something different, adventure ahead #TOC - O'Reilly's keynote - mapping the internet is similar to mapping the human brain. Guttenberg's Bible killed cathedral monopoly; now digital threatens cathedrals of learning (physical libraries) - @timoreilly #toc #toc @timoreilly : #TED ignored financialcrisis lst week;Tim sez times are grim,Now, at the beginning of something fantastic,Alex Tabarrok... @gohsuket Heh, the hazards of fast twiitstreams. Until just now, I thought @doctorow was talking about the Opera web browser. :) #TOC we live in an amazing time, time for enormous opportunity (@timoreilly ) #toc Library at TCD as cathedral of learning - great pic @timoreilly #toc RT @doctorow : Media that doesn't die can still dwindle -- Opera relies on rich weirdos, not cultural relevance/commercial viability #toc Cathedrals used to tell stories in stone and glass, but we build new cathedrals of books. #TOC @worleygirl Au contraire...maybe. See blog post today: Publishers: about to make same mistakes as music biz. Susanpiver.com/wordpress #toc TO'R: joke: "if publishing is about to go down, just think about the bonuses" #TOC (scrooge mcduck visual). #toc keynote begins: Reasons to be excited #TOC technical difficulties w/ the CEO's presentation? Are these conference planners MAD? Didn't anyone test tim's laptop w/ the projector? as slide presentation is snafu - Tim O'Reilly is taking questions from the audience. #TOC Cory Doctorow asking about Kindle/DRM OR's stance - Tim O'reilly on "reasons to be excited" slides taking their time to show up :) #toc RT @doctorow : People will pay for content, if u don't make the case that buying content opens u up to having it taken away later by drm #toc HeHeHe! RT @KatMeyer : Tim O'Reilly stymied by technology. irony not lost on anyone. #TOC talk about innovation. @timoreilly is starting his talk with the Q&A #toc #toc no presure Tim O'Reilly stymied by technology. irony not lost on anyone. #TOC The slides are not coming up...come on tech guys! #TOC #toc tim or says read sir jos reynolds final speach to the royal academy TO'R: hearting on Nick Bilton's talk. Tim shall give us additional REASONS TO BE EXCITED! #TOC RT @KatMeyer : NB: people r not looking 4 12 different versions of storytelling -- they r looking for an immersive "experience" #TOC @pnh Editors are overworked. :) #TOC Check out my SlideShare Presentation : Building Communities Around Content from our session Monday at #toc Tim O'Reilly onstage. #toc He liked Nick's talk. (Me too.) #TOC "Friction" is why e-books adoption is slow -- the argument is OLD! #TOC RT @timoreilly More than 5 million ebooks downloaded from stanza - average price $10+ #toc I'm searching for _#toc_ live on TweetGrid Search - #toc #TOC possibly related blog I wrote in December on 'curating content': @kenbrooks And people who have unsupported devices, like iPhones (bad Mobi! bad Amazon!) have to break the law to read their own books. #TOC RT @KatMeyer It's all about the reader's conversation? #toc I want an NYT that has wikipedia-style tags next to the front-page arts, "6 of 9 in the bullpen think this is BS" #toc #toc (Nick Bilton) .. I trully believe people pay for content #toc - where do I find the slides from these three great deays? Bilton basically alludes to one of the great themes of the week: the editor and writer become ongoing curators of a living work. #toc NYT's caution in opening its archives cost it $100s of mills in ad revenue, and untold googlejuice. They will never catch up. #toc RT @toc Check out O'Reilly's R&D space at (follow @oreillylabs ) #toc www.nightofthegun.com -- a great site that was poorly marketed. Wondering why I hadn't seen it before @nickbilton #toc Versioning -- let readers go backwards and forwards. Programmers have solved this: source control #toc @davegray #toc I often bring that up because people get excited about printing, and forget the previous 3 millennia of scrolls/clay/stone Did anyone find the Stanza -Adobe DRM announcement ? #toc has tweet fatigue because he feels as if his brain is being tenderly fed through an Espresso machine at #toc @susanmernit #toc should clarify - not Bill O'Reilly! :-) #toc Paper industry has never had to create new devices--no, but we've had to wrestle with wrenching changes to distribution bilton: Music was always on a device, publishing is being caught off guard by the device change that is coming to the industry. #toc Created a 3-d model the reader can interact with. #TOC RT @angelajames #toc David Carr website as an example of creating a new method of storytelling that goes along with the printed book @davegray The codex changed everything too. Scroll -> pages changed a lot. Comparison, cross-reference... #toc #toc the music industry has gone through this experience--the publishing industry has not had this stage of transition before Poetry is more abundant and less relevant and commercial than ever. The bottom of the commercial mkt & the cost of production coincided #toc @Mose : It's important not to lose sight of this. #toc @Literanista One day, electronic books will replace paper books. Or Books will be come "rare" that are printed on paper. #TOC Nick demos author David Carr's website as ex. of way to give new/different experience to readers of a book. #TOC Back to nephew. Expectation of fully interactive experience. We have to create a new version of paper. #TOC Don't just blog, do something more sophisticated with all of your amazing content.(Yes!) #TOC #toc, @nickbilton : narrative is changing. the printed word is moving to a new page, a different device...we have to find a new ways to tell #toc @nickbilton speechwriting and slidemaking 101: Always include pictures of cute kids Our language is not deteriorating. We have a new language. #TOC "opportunistic and omnivorous" is a very elegant way to say it @nickbilton #toc And TextSpeak is just a resurgence of 19th century telegraph spk. #toc "Paper is just a device." #TOC That might bend some people's minds, since we've assumed it as a publishing basis for so long. WHAT does #TOC mean? (Yes, I admit to being an idiot!) The HORSE was a "device" too. How many use THAT now? #TOC Instant gratification rules. Immediate access to content. #toc A move only for the brave: finally opening your work email after two days at #toc. Going to need another tiny coffee for this. Retweeting @thedigitalist : #toc Nick Bilton: smart content helps user navigate content flow #toc (and more desperate) #toc (Again, I reflect that we've always used our "social networks" for info filtering and aggregation; it's all just more & faster now) #toc Bilton: "Swarm intelligence" ----> 'esoteric colonies' helping us navigate the mass of information Retweeting @doctorow : It's not the end of print -- the future composts the past. #toc @thewritermama How come such a smart guy doesn't know how to type the plural of "brain"? #TOC Social networks started as way to connect with friends, but have become information pathways. #toc #toc, @nickbilton :friends become our info filters instead-swarm Social networks pathways to aggregation. #TOC @kenbrooks eBooks can be borrowed FREE from libraries. Want to whine about that too? #TOC #toc bilton: nice overview of history with telephone, phonograph are any of these folks promoting DRM-free at #toc willing to pay for lost sales through pass along copies? #toc, @nickbilton : its all storytelling...but everyone is a storyteller now It's all just storytelling. #toc It's not the end yet. My class is called 1-2-10. It's all storytelling. #TOC @jtallent I saw complaints in the #toc stream all day yesterday about the unreliability of the 'net there, so I think it's not just you. #TOC Nick Bilton, NYT, is up to speak Just realized I'm sitting right behind Tim O'Reilly. Side effect of wanting to be front and center, I guess. #ToC Jounalist, designer, hardware hacker, lots of jobs. #TOC RT @pikafoop : @DanKok This is why I wish the Kindle had a backlight. :) Well said. If most reading is in bed, why not! #toc RT: @kirkbiglione : Stanza developers are "java geeks". Will be porting to other devices soon #toc -- YES!!! PALM PRE, BABY!!! Stanza: "Friction = bad". YES. #toc @doctorow They should all standardize on ePub, dammit. #TOC RT @doctorow : Stanza guy says he reads from his iPhone to his kid at groc store. Author's Guild says that's illegal! #toc It's heresy, but I wonder about the need for stnds convergence. If all the stnds are open, then you can just play them all. #toc Lots of talk about Stanza today. Been using it on my iPhone for a while now = book on my belt = excellent! Trains, waiting rooms, etc #toc Neelan just stole my tagline-and that's cool. "it's about the reader!" #toc #toc lessons learned: every reader is unique --give readers lots of options to customize their reading experience #toc @neelan don't underestimate the power of a high ranking in the app store. At the #toc keynotes waiting to hear Nick Bilton & @timoreilly #TOC -- Lesson from Harrliquin and eBooks -- folks on industry "edges" are often the mprogressive @mikecane : Seriously. I'm planning to only read the free classics for now. #toc About that $10.25 eBook price: these are EARLY ADOPTERS who can AFFORD the prices, OK? #TOC I haven't read much WITH the Stanza reader yet, though I like the interface thus far, and I REALLY like this guy. How's it read? #toc #toc downloading the Stanza iphone ebook reader right now so i can read all the free classics... #toc Fictionwise: 44,000 titles in catalog, sales tripled since Dec. 3 launch, 5,000+purchasers, average title price $10.25 @jwikert of course that's why! (though @jane_l makes a good point). #toc - stanza most used place? In bed (31%) #TOC Top uses of stanZa iPhone ereader: 31% in bed, 29% on bus/train, 13% in waiting areas, 11% at home, 5% at work #toc #toc users like having their library available to them in their pocket/handbag. It's about the convenience of already having device with OMG!! ADE ePub DRM on Stanza?! VERY bad week to be Steve Haber of Sony!! #TOC Lexcycle is probably the best reader for the iPhone. Their COO says they have 1.3 million users with over 5 million books downloaded. #toc Choksi: Stanza eReader software will support Adobe DRM now #TOC #toc Stanza: 1.3 million users in 60 countries, over 5 million books downloaded, 100,00+ books in library, half free rt @angelajames #toc Stanza announces they'll be supporting Adobe's DRM! [-O] #TOC - Choksi: "Right now to be in the business we feel we need to support DRM" (even though he wishes .. #toc @neelan Stanza will now support Adobe's DRM. #TOC Neelan Choksi, COO of Lexcycle, doesnt carry a laptop anymore, just an iphone #TOC Before introducing Neelan, I asked the audience how many own *both* an iPhone & a Kindle. About half the crowd raised their hands. #TOC Neelan Choksi, COO of Lexcycle (ebook software for iphone), said their downloads went through the roof when Oprah talked about ebooks. Lexcycle COO says $44 million of ebooks were sold in the last 12 months. #toc weird being in a room with so many people carrying ereader and iphone #toc the oprah effect: mainstreaming of ebooks #toc Quick breakfast with @worleygirl and now down to the keynotes - on time! #ToC @booksquare just met @timoreilly . Mission accomplished. #toc @michaelhyatt Maybe #toc has taught him "Conversation is King". Get rid of that big slide deck, and publish these folks. How exciting! Back at #toc for another mind-melting day. on the 38th floor, spots early traffic fog over New Jersey as caffeine scrubs his head clear for the #toc data stream. applause! break! and there you have it!!! homemade version of #toc from someone who doesn't know wtf she's talking about. And who's bored. So is #toc done? how about panicy issue "interweb killed video, music stores, trad books are going. which businesses will be next to die?" RT @shermanhu : 10 Things We Learned from Chris Brogan at #TOC Gr8 summary. (via @toc & @OReilly_Verlag ) RT @marind #TOC A book is a place (en français) - 10 Things We Learned from Chris Brogan at #TOC Gr8 summary. (via @toc & @OReilly_Verlag ) RT @toc : From Publishing Trends: 10 Things We Learned from Chris Brogan at #TOC Really nice summary. day: A-Rod 16.25, Chris Brown 13.45, V-day 12.50, iPhone 12.25, Valentine's Day 12.20, bushfires 11.45, #SocComm 11.25, #TOC 10.15 (via ... Interesting blog post about the use of twitter at #TOC: (via @timoreilly ) #TOC who will be posting from "the future of news" panel discussion? anyone here? Home. Charging devices. Catching up with the rest of the world after being immersed in #toc all day. #TOC Expériences d’édition électronique (Tools of change for publishing) - Great night with former oreilly coworkers ... honored to see preview of @timoreilly 's keynote tomorrow. Many things to ponder #toc Brantley, Peter: Amazon and Google: At the Tools of Change (TOC) conference (#toc in twitter), many conversation.. @jasonfried Inspirational. Thanks so much! I'm off to Chicago (old stomping grounds) next for the AWP Conf. :) #TOC [Top100] After all the tweets re @chrisbrogan at #TOC, I wished I'd been there. Went Googling & found th.. @manton @blueroot Aw shucks, thanks. It was too much for me while I was doing it. Glad I'll be able to follow it later too! #TOC @trovebooks I can only imagine what it would be like to be there *and* have Twitter up. #toc @trovebooks Speaking as the author of the piece in question, I'm glad you approve. :) #toc #toc This fine article on Twitter use at TOC opens with my own smartass tweet from earlier today: @trovebooks Maybe they figure someone who can afford to come all the way to NY for an industry conference can afford it. #toc #toc how can hotels be more googly per J. Jarvis? Don't charge $16/day for internet! Marriott blew their tech budget on HAL 9000 elevators. From Publishing Trends 10 Things We Learned from Chris Brogan at #TOC Good quick summary, via @OReillyMedia @toc RT @davegray DRM is always broken. It's all cost and no benefit #toc2009 #toc #corydoctorow Reading the notes from Scott Berkun session this morning: Really, is nobody else uneasy with this language? #toc 8 hours: Chris Brown 7.15, V-day 7.05, #TOC 6.15, A-Rod 5.55, #SocComm 5.55, Valentine's Day 5.00, #OKStorms 4.45, #farted 3.55 "am I the only person who doesn't need a goddam handjob from my reading material?" #TOC @thewritermama Aww, thanks! Means a lot. I hope it was helpful. #toc @KatMeyer If you can drag folks down from #toc for #evfn, that would be quite a feat! [context: ] @angelinaward @pogue wrote a decent article on Twitter, you can find it if you google it. #TOC Interesting blog post about the use of twitter at #TOC: FLOSS Manuals - free manuals for free software. If you suspend your business instincts, this makes perfect sense. #toc RT @Liza : Telling that I've been asked several times -- at a publishing conference -- how to break ebook DRM. #toc #TOC #toc BookGlutton seems like a very useful application. I can see this working well with the Bible or other religious content. Telling that I've been asked several times -- at a publishing conference -- how to break ebook DRM. #toc Retweeting @timoreilly : At #TOC, @jeffjarvis : "content without links is content without value." A key point about how publishing needs t ... BookGlutton: "Have everybody get together IN the bok..." #toc #toc. Plastic is cheap and what does Logic have to do with my reading experience? Can a name kill an excellent product? Smartbitches seminar re women bk buyers and romance novels at #TOC: OK seminar, but off-putting coquettishness by panel; not Harlequin rep. RT @BookNet_Canada : will filed by author have a webservice? #toc RT @jtallent : ErrNET.net sounds like a great option for self-published authors. Great proofreading at 50 cents per page. #toc #toc off to the rountable discussions ErrNET.net sounds like a great option for self-published authors. Great proofreading at 50 cents per page. #toc by @WWofP : I attended SmartBitches' talk at Tools of Change. #TOC. Jeez. No thanks to a pink e-reader. Yawn. Hachette rep was AOK! @macudc Access sounds right to me. According to this, only 1 in 4 Africans have a cell at all. #TOC RT @DavidDurand : We use PDF at #tizra because that's where the data is. As there's more data elsewhere, we'll move there. #toc Insane. Jurassic Park reduced to a graph of density, pacing, and action. #toc Aaron Stanton Novel projects booklamp.org -future proofing tech. #toc I attended SmartBitches' talk at Tools of Change. #TOC. Jeez. No thanks to a pink e-reader. Yawn. Hachette rep was AOK! RT @robotech_master : Is e-books' adoption being slowed by price...or by LACK OF piracy? #toc Presenters doing Lightning Demos like ignite; trying to keep up with their 5min timed auto slideshow. O'Reilly likes this format. #ToC #TOC - 3d Agumented Reality App demo'd -- Trust em it's friggin' cool -- here's a writeup from Gizmodo -- about 50000 books available on stanza #toc Great time at #TOC today, lots of talk about death of books, rise of e-books, worries that traditional publishers are at tipping point. at #TOC Lightning Round 3D books by Matteio RT chapmanchapman TOC/Twitter meetup tonight! Lolita / 8-10pm / 266 Broome St.b/n Allen & Orchard / Cheap drinks! #toc by @bamiller664 : Lightning demos are just starting. #TOC RT @brady : Wow, sounds like #toc has it it out of the ballpark: #toc Plastic Logic's new e-reader looks promising & thin. They accept numerous formats w/ the hopes to support video at some point. Todd Sattersten: "ebooks sales are 1/2 of 1% of book sales according to the #toc The Rise of eBooks panel." Via Teleread #toc if you lost your Dell notebook reply to @BetsyTapDancer or direct message laurela @timoreilly #TOC Citi analyst Mahaney says Amazon Sold 500k 1.0Kindles last year; Apple sold 378k ipods in its first full year. Really 500k? #TOC @mikecane I want more modern and more numerous translations of the Arsène Lupin novels. Alas%u2026 #TOC RT @brady Wow, sounds like #toc has it it out of the ballpark: The new Safari books mobile is great. I've been waiting for this. #toc rt @annmichael : decisions are temporary - but if something doesn't work do something else - Jason Fried #TOC Here's an idea for "social DRM" on ebooks: use XML to personalize each copy on the cover page or throughout #toc New Twitter Trend : #toc Wow, sounds like #toc has it it out of the ballpark: by @jane_l : @angelajames does interpretive dance of eInk Readius at #toc: @angelajames does interpretive dance of eInk Readius at #toc: #TOC Chris Meadows - Tools of Change Twitter tidbits #TOC Le casse-tête des formats de livres électroniques Contrary to what I *feel* like doing, I am putting on my running clothes and going for a run on the treadmill. Mind over matter. #TOC #toc added a roundtable discussion of copyright/creative commons at 9:30, spread the word RT @thewritermama DRM is Dumbo's feather. You think you need it to fly but you can fly without it. #TOC #TOC: [twitter] #TOC Balzac, Bauelaire, Nerval, Poe -- they did not "process." They WROTE! RT @thewritermama : One of the best speakers at TOC so far! Thanks, Jason Fried!!! #TOC yes, he rocked. Retweeting @ProjectMUSE : #toc: Sara Lloyd's manifesto for book publishers is available in Library Trends at #toc @KatMeyer I don't believe the no spoilage part: printers jam jealous of anyone at #TOC I understand now! @soufron is French! He has a higher appreciation for things than my fellow base Americans! #TOC RT @annmichael : like traditional automanufacturers traditional publishers will continue in the traditional mode as long as they can JE #TOC RT @KatMeyer : hopefully (undoubtedly), JE's keynote will be available 4 purchase. too great the writing to try and sum up here. #TOC #toc Jason Epstein : customers will pay less, the prices will still cover traditional royalties, the publishers will florish... bravo ! #toc JE: authors are stakeholders and they are not only interested by royalties !!!! hopefully (undoubtedly), JE's keynote will be available 4 purchase. too great the writing to try and sum up here. #TOC Espresso machine in operation: #toc Reminder! TOC afterparty tonight! Everyone's welcome. 8-10 PM, Lolita Bar, 266 Broome bet Allen and Orchard, $3 drinks until 9 #toc JE: re copyright "at issue is not the greed of publishers, but the survival of authors" #TOC @oufron #TOC BRAVO!!! TRUNCATED RT: soufron: #toc he does not fall for the stupid "fandom will write books" stuff RT @margopbaldwin : Epstein brings the real world into the publishing bubble. economic collapse. nuclear weapons. yup. who knew? #TOC Kirtim: Retweet Jason Epstein a true modernist mumbling out his poetry. #toc I am sure this man is brilliant - this would be a good read - but don't ask people to pay and sit through this. #toc JE: i say 'ephemeral' as a reflection of the volatility of today's reference and technological content. #TOC #toc had to leave the last keynote before I fell asleep, the speakers need to get more dynamic toward the end of the day RT @CathleenRitt : Watching the video of the Espresso book printing system. I keep waiting for Mr. Spock or George Jetson to jump out. #TOC JE: it's in our nature 2 preserve most truthful stories & absorb rest/what is unreadable will not b read, what is false won't survive #TOC #TOC From Gutenberg to nuclear proliferation?! WTF? Is he doing a live mashup of the PBS Connections series?! @jasonfried just proved to the industry folks that the drm-free PDF sales model works. And works well. #toc zzzzzzzzzzzzzzzz #toc RT: @mike_elgan : Author's Guild Executive Director says Kindle2's ability to read books out loud is illegal. #TOC Jason Epstein droppin' some history. Not really engaging. #toc #toc talk by Jason Fried was awesome Track #toc I think the #TOC Twitterstream has just been spammed by a contest! *Valentine's Contest! Win a *FREE* admission to my Women's Love Mini-Retreat + More! #toc Retweeting @KatMeyer : Jason Epstein is final keynoter. among other things, he is the man behind the espresso book machine. #TOC Watching the video of the Espresso book printing system. I keep waiting for Mr. Spock or George Jetson to jump out. #TOC #toc Sigh, a slow video. It is a cool machine though. And it has a part named "the accumulator." that's also cool! watching a video on the Espresso. But I saw it in action already! #toc Now Jason Epstein. Chairman of On-demand books which has the espresso book machine. #TOC One of the best speakers at TOC so far! Thanks, Jason Fried!!! #TOC RT: @thepiratenation : Why aren't ebooks taking off? Not enough pirates! #we #are #the #future #TOC Decisions are temporary - you don't have to stay with a plan once it's laid out. #toc Speaker didn't know the rules, so they were not an impediment. #TOC #toc Jason went with traditional publisher 2nd time for: broad reach, mainstream exposure, to be on bookshelves RT @jsteeleeditor You can teach intro stuff without cannibalizing business on more expert stuff. Esp. in down economy. -Jason Fried #toc Heading home from Tools of Change. It has been great 2 days. Farewell all! #toc Unconform is the working title. (Not so much love for that.) #TOC Crown is going to be publishing the book. #TOC "I would pay for that" -- Jason fried #toc RT @thewritermama : Why can't you read the second to last draft of a book? People are interested in behind the scenes. #TOC Drafts, recordings of brainstorming sessions, notes, etc. #toc Devil's advocate: if they had gone w/ a publisher, would they have made $2M? $3M? #toc A couple of idiots in Chicago can make a million bucks because they wrote a book and had the guts to sell it themselves. #TOC #toc @taral Comment: Publishers book covers, catalogs, flap copy, are designed to get books distributed; customer reactions are secondary. Enjoying all the #toc tweets (and there's an avalanche of them). Definitely planning to attend next year. RT @timoreilly : At #TOC, @jeffjarvis : "content without links is content without value." A key point about how publishing needs to change. RT: @pablod : A lot of ppl are afraid to talk about what they do—many are afraid that they don't know what they're doing. #toc Maybe we could turn this into a book. Ideas on marketing, design, ideas on biz. Took 'em, polished 'em, made a book. #TOC Jason Fried from 37signals "We don't think we necessarily know what we're doing, we just know what works for us." #toc ... kickass!! every business has customers, some have fans, but the really lucky ones have audiences: Jason Fried #TOC Angela James had all the details about formats and how selling the BOOK itself and not the format is more important than DRM. #toc Joe Wikert, O'Reilly Media: "ebooks need to move beyond the ported p-book experience." #toc agreed but what IS next/ Started using the project management software with their customers. Called it base camp and put it out on the market. #TOC RT @toc From Publishing Trends: 10 Things We Learned from Chris Brogan at #TOC Really nice summary. Jaaon Fried: Every time you make something, you make something else Aclnowledge this and try to monetize the by-products. #toc The first f-bomb of the day just dropped. It's getting late! I don't think it's the word of the year yet. #toc Knowledge, content, opinions, successes, failures, points-of-view can all be by-products. -Jason Fried (@37signals ) #toc As we were building our company we created by-products we could resell. We made a million bucks on the side. #TOC From Publishing Trends: 10 Things We Learned from Chris Brogan at #TOC Really nice summary. for those of you wondering what #TOC is: "Tools Of Change" Conference for publishing. And here's a link Jason Fried -37 Signals (a software co.)made $500k on book & $500k repurposing book's content "u can write/publish book 'by accident'" #TOC Analogy in the lumber industry. Repurposing what's left over. Turned it into billions of dollars. #TOC RT @tsattersten #toc Read Sara's manifesto: "A book publisher's manifesto for the 21st century" Story of how we made 500k on a book and another 500k repurppsing it into other things #toc 37 Signals Jason Fried speaking at #toc Whenever you make something, you make something else. Always a by-product. Pay attention and figure out how to make money on them. #TOC "Whenever you make something, you make something else" There's always a byproduct. If you pay attention you can monetize. -Jason Fried #toc #toc doing an 8:30pm roundtable on technology best practices.Lots of talk today, anyone joining in on practical implementations? let me know Lloyd: publishers need to push for standards and interoperability. #toc SL: "we musn't patronize the readers. we must respect them" "books have a life beyond the printed page." #TOC @mikecane Totally agree some stuff is garbage, all fluff, however #TOC Sara Lloyd of Pan MacMillan just directed the #toc audience to Seth and his music lessons post - CC: the disruptive force is not as good as what's there - but it always gets better when no one is looking! #TOC forget visionary, ket's get basics right: invest in digitech, create patnerships, respect the internet, etc. #toc Use the Internet as a tool and a resource. Time to start respecting it. #TOC #toc Crazy awesome to see huge amounts of Bookworm press. Can't wait to make it better. #toc #rww Let's face it publishers have never been good at technology, and we're absolute rubbish at working together #toc "Publishers have been absolutely rubbish at working together" re: digital forms. This must change. -Sara Lloyd, Pan Macmillan #toc How do we build an effective "team of rivals"? #toc @cherylpickett If you see it advertised in big text on the Net, it's a con. REAL reports don't have suckers ads. #TOC How can copyright keep up with the march of technology while leveraging the power of the network? #toc Publishers have never been technology experts - we need more creative technologists in-house - Sarah Lloyd = #toc "Publishers have always outsourced their tech." That needs to stop, IMHO. #toc Trad publishers need to re-engineer everything #toc @Fraser What does #toc mean? Can't find a definition anywhere. Haven't seen it before today and now you're the 3rd or 4th person to use it. publishing is still a book business (she's in trade publishing) and it must become a reader business Lloyd #TOC Friendemies - now that's a cool word. #toc by @chapmanchapman : RT @jasonboog : Sara Lloyd #toc just mentioned Nintendo DS books. Nobody has mentioned those at all the panels I've seen. Publishers understand markets, but not customers @babyjuggler #toc Publishers understand markets, not customers. #TOC the trope of day1 of #TOC is that everyone is grappling with what it means for publishers to be "seeder of clouds," party hosts, "enablers" Just got back #TOC w/regard to ebook prices, internet marketers sell reports of few pages at $10+, ebooks $27+ regularly, why can't others? Publisher role? Intermediary? Publisher as what now? Enabler? #TOC We still need content AND conversation. Some people are better lectureres, some are better at facilitating discussion. #toc rt @kate_eltham This seems less like the future of publishing and more like the now of publishing #toc What needs to change about the way publishers do business (pic of a stack of paper ms's) #toc What needs to change about how publisher's do biz? #TOC The end of "Spray and Pray" marketing has come, social marketing has taken over. #toc From "content is king" to "comment is king". #toc "Current DRM is a blunt instrument. Need 'Social DRM'" I'm screaming in my head. #toc @mattBernius Any really cool stuff at #TOC? Will make sure to cover it more in-depth next year #TOC -- In Africa citizens spend 30-70% of income on cell phones and cell phone related services! In Africa, people spend 30 - 70% of their income on their mobile phones and half of the population has them! #toc In Africa, mobile phone owners spend 30-70% of their income on their phones. #toc 50% of Africans own a mobile phone. In Africa people spend 30-70% of their income on their mobile phones #toc in africa - people use 30-70% of their income to own mobile phones Lloyd #TOC Been twittering #TOC as RITOPL -- check out the feed here: RT @timoreilly : At #TOC, @jeffjarvis : "content without links is content without value." A key point about how publishing needs to change. RT @timoreilly : At #TOC, @jeffjarvis : "content without links is content without value." A key point about how publishing needs to change. dude, global cell phone sales 1,280,000,000 #toc RT @thewritermama : Readers are not opposed to DRM. They are opposed to the way it's being implemented. #TOC @jeffjarvis book wwgd available on espresso in #toc exhibit hall "content w/out links is content w/out value." Points of overkill and diminishing returns have to be considered. what's your product? #toc Publishers need to create much more than words on a page. #toc #toc Damn, I know this history cold -- enough to argue with most people's versions of it. Sara Lloyd just showed a topless Jim Harrison photo mostly just because she can. Hilarious! #toc Watching @babyjuggler 's keynote #toc by @sharakarasic : via @susanmernit : #TOC @jeffjarvis :"Life is public, so is business" Your customers are your ad agency"-we're a communit... Head spinning. Listened to J. Jarvis @ #toc while updating page in page Amazon S3 served thru OpenX, & showing MogulUs 4 gamedaymagazine.com Micah should have been on the panel about web-based readers ;-) #TOC The publishing chain is changing from a linear one to a circular one #toc #TOC watching thedigitalist, Sarah Lloyd SL: in digital distribution - chain moves from being linear to circular. #TOC RT @timoreilly : Really fun watching the Kirtas book scanner and the Espresso print-on-demand machine going side by side at #TOC Next up: Sara Lloyd of Pan Macmillan - what does future look like for publishers? #TOC The first 8 people who come to my RT: helping authors build platforms will get a free copy of my book: Get Known Before the Book Deal. #TOC Did anyone else think that was like a long adverrtisement for Jeff's book? Guess I don't need to pay $9.99 for the Video Book now. #toc #TOC - has risen to the #2 trend on twitter. Follow here: #toc Jeff Jarvis talks too fast. JJ: this is a creation generation -- people want to be able to change products/make products/put their mark on them. #TOC thanks to Google Jeff could apologize to his high school girlfriend for being an ass (she found him on Google) Jarvis #TOC jarvis: could an airline be a publisher? plane's cabin is a room, with people, who know things; how to surface that knowledge? #toc LOVE idea of Google Real Estate, since I think ppl should be able to comment directly on sketchy craigslist apt. posts #TOC Just had an hilarious real-world/Twitter synchronicity moment too funny to explain in 140 characters. #toc RT @timoreilly At #TOC, @jeffjarvis : "content without links is content without value." A key point about how publishing needs to change. RT @davegray : It's the links that point to content add value. More links = more value. So how do we get more links into books? #toc Google restaurant: I would have liked this info before Iordered the greasy latkes last night. :) #TOC Those that are closest to good die first -- newspapers, magaZines etc. Who's next? #toc RT @timoreilly : At #TOC, @jeffjarvis : "content without links is content without value." A key point about how publishing needs to change. #TOC Jeff Jarvis' keynote on What Would Google Do=vy interesting; how can U make your biz/svc more Googly? Flw the leader, reap the rewards Jeff Jarvis: Content + links = value #toc RT @timoreilly : Really fun watching the Kirtas book scanner and the Espresso print-on-demand machine going side by side at #TOC Sounds neat I failed at trying to reimagine books. What's going to be valuable is the RESPONSE of publishers. Now what??? #TOC @RonHogan #toc surely only if the ebooks aren't parity priced? Jeff Jarvis of BuzzMachine and WWGD @ #TOC: content without links is content without value How do we get more links and therefore more value? #TOC JJ : "From a content economy to a link economy (all you need is one copy : content without links is content without value)" #toc Jarvis: "content without links, is content without value" (like the tree that falls in the forest) #toc Hmm, surprised Amazon isn't a major sponsor of #TOC. RT @kirkbiglione No one in the room thinks jarvis v-book is worth $10, including jarvis. #toc @modernevil DO IT! #toc Books an the ideas in them need to get google juice #toc @jeffjarvis , #TOC--"Books and the ideas in them need to get Google Juice"--@megnut quote on the post as proxy for an idea; that has value Jeff Jarvis of BuzzMachine and WWGD @ #TOC: a book is a process more than a product....so how do we change from a model of distribution ... #toc books as updatable, searchable, linkable, correctable --> subscribe to an author, to ideas, to a community and participate in process #toc @jeffjarvis What if you could buy a writer "across all media"? Subscribe to an author instead of buying a stand alone book. @chelseagreen @robotech_master Thanks! epub soon but we must match data holdings Adobe support may do what XML evangelists haven't #toc blog readers pushed Jarvis and made him take his idea farther Jarvis #TOC Deep reading may lead to deep thinking, but process of peer review on a blog also leads to deep thinking. #toc Back in the office for pre-sales meetings this afternoon & Wed AM. Look'g fwd to return'g to #TOC for Wed. afternoon sessions. Wish I was at #TOC and not just because its in NY. RT @SterlingBooks : I keep hearing about Doctorow at #TOC - I really hope it's E.L. Doctorow. -> maybe half the room is using twitter based on raised hands? #TOC WWGD formats: book, video book, e-book, V-book (eBook with videos), audio, PowerPt, ... Jarvis #TOC @juliewbee Great question. I sure hope so. But apple doesn't seem to have much of a presence here. #toc RT: @rholland50 : Not at #TOC, not at #TED. I have wasted my life. Can we please stop prepending "rhymes-with-eee" before "book"? #toc Jarvis is making distinction between "video book"—the silly 9.99 thing; and "v-book"—ebook with video integrated into it. #toc RT @RonHogan : #toc internationally, ebooks are opening up a market for readers who can't afford US$25 paperbacks. everyone here loves the flip camera. #TOC They charge $9.99 for the video at Harper Collins. It's not worth it. #TOC @davegray @daviddurand -- fascinating watching your parallel tweets from #toc. The trick will be to see if you can actually meet. Not at #TOC, not at #TED. I have wasted my life. Jarvis admits to hypocrisy (he's semi-joking) by not distr. his book for free online, b/c he got an advance. What about Seth Godin? #toc jarvis: is author of What Would Google Do? (it's not online): "I did not eat my own dog food because a dog's got to eat." #toc @pablod thanks for all the #toc updates! Wish I could be there, it sounds awesome. "What if Google ruled the world?" I don't think this would be a good thing. #toc "we are so used in media, to controlling ... get out of the way" Jarvis #TOC @chapmanchapman Q&A. I dare you (you're right next to me. this is better than whispering) #toc Does publishing have time for a beta stage? #toc Metaphors popping up at TOC: Book as social experience; book as process, publishing as ecosystem #TOC "Get out of the way." --Craig Newmark #TOC Being beta is a form of transparency. Agreed. #toc I had some Googlejuice once. Made me nauseous. #TOC New Google products are released in beta--that's a form of transparency. #TOC Decide what business you are in.AOlL and Yahoo! blew it by trying to be in the entertainment biz. #TOC using AOL as example - not an entertainment company - they're a community company - could have avoided bag TW merger! Jarvis #TOC "Atoms are a drag - middlemen are doomed - free is a business model - decide what business you're in" Jarvis #TOC the question is, will it save the world? what would google do about that? what's a googly world collapse? #TOC the problem with book publishing: atoms are a drag jj #TOC #toc (Jeff Jarvis) Everybody needs a little SEO The more we can make a book into a process, the better. We are giving people elegant organization. #TOC #toc how would google do publshing Jeff Jarvis. "We all need Google Juice" think i can write a blog post on jeff jarvis keynote later just using my twitter notes? want to help me? #TOC #TOC @jeffjarvis :"Life is public, so is business" Your customers are your ad agency"--we're a community of mutual interests "We all need Google juice," says Jarvis. Books, too, need to be a public process. #toc #TOC-@jeffjarvis keynote--how could I miss twittering this? "the more books become a process rather than a product, the better" We need to do what we do in public. Books need to become a process not a product. #TOC Do what you do best, and link to the rest. Jeff Jarvis #TOC Jarvis: "I'm a big believer in Goog book search, but my books not on it" WTF?? #toc #toc. Jeff Jarvis says we bring content to the audience, not the other way around. Yes! If you are not searchable, you won't be found. We all need Google-juice. So people can find us. #TOC think distributed - brands as magnets (people come to us) is over Jarvis #TOC #toc the 'link' changes everything -- remarkable how many levels that concept operates on (human social network w/ hypertext link) book more about changes in our world than Google (title: What Would Google Do?) Jarvis #TOC @ jayrosen_nyu amazing convo at #TOC on future of publishing -- why aren't newspaper folks having the same kind of get togethers? if you're in the room and want to say hi - I'm in the fourth row, middle section, right side in a hounds tooth jacket #TOC @calreid I'm in the front row- watching Jarvis, I think, tweeting in front of me. Where r u? #toc #TOC @jtallent gets a mention on galleycat! I killed my iPhone. Thanks @KatMeyer for a quick recharge. Have to tweet less tonight, I guess. #ToC I'm searching for _#toc_ live on TweetGrid Search - #toc #TOC @pdlug BUYERS dictate prices. Sometimes by NOT buying. How many more in book publishing must be laid off? I'm patient! #TOC QR codes: and the music in here makes me feel as if i am in an episode of grey's anatomy. #TOC wireless issues resolved! on twitter again AND using tweetdeck. exciting. #TOC rt @RonHogan #toc DRM is Dumbo's feather. Books can fly without it, but publishers just don't believe. @smartbitches said that. @jeffjarvis Looking forward to your preso at #TOC in a few minutes! #toc: StartwithXML presenter indicates that manual tagging is needed. Did they miss CodeMantra's TOC08 presentation on authoring templates? RT @SteffanAntonas : ETech 2008 - @mikewalsh (Futuretainment) said top 10 books in china were written ON &consumed on mobile devices #toc @robotech_master Hey, I've said so EVERYWHERE. #TOC RT @BookNet_Canada : price point above $10 nonstarter for most women readers .... non-tangible. Can't resell ebook, you don't own it #toc #TOC no. 2 pet peeve: SRO rooms. Adobe's session should have been in a room 2x as large. But there were plenty o' seats at Quark's ; ) RT @SteffanA : ETech 2008 - @mikewalsh (Futuretainment) said the top 10 books in China were written ON and consumed on mobile devices #toc For the record, I'll only buy eBooks in a format I can strip the DRM from. You can't have a lock on words I paid for! #TOC @mamapreneur Digital Rights Management method that tracks info about the purchaser of an e-book-quite the discussion here today. #TOC RT @RonHogan #toc DRM is Dumbo's feather. Books can fly without it, but publishers just don't believe. @smartbitches said that. RT @timoreilly At #TOC, @naypinya showed @joi 's photo as a way of illustrating the reading generation gap. #toc. "DRM is Dumbo's Feather to publishers. It makes you think you can fly when you can actually fly on your own." @robotetch_master I'm trying to break thru the 1 eBook sale = 1 eBook sale wall. It's 1 eBook divided by FIVE! #TOC @netik I didn't actually watch the FOX news story to see what they said. Maybe after #TOC is over I'll get a chance. Not suprising tho. Where is Microsoft at #TOC? Anybody can break DRM. You don't have to be a "pirate." #TOC Foiled by the DRM? Does this happen a lot. It hurts readers and publishers. #TOC @lemay a lot of it is really obvious to some of us too, some not. but then you run into the idiots heckling Doctorow a few tweets back. #toc #TOC Hello! Sony Reader and iPhone allow "content" to be installed across FIVE devices. 1 eBook = 5 legal outlets. Excited for Jason Fried's presentation. I'm a fan of his work and philosophies. #toc @macudc ePub was discussed heavily at the sessions yesterday #toc How to we solve DRM? #TOC Are publishers willing to experiment with royalties? Nope. Authors are a concern. Some didn't see this coming. #TOC P. Brantley: In mobile devices, we are transitioning to a gaming world model: complex, information-rich, dynamic.You must decide & act. #TOC #toc pricing digital products session is mobbed. "Think beyond the iPhone" - some cool stuff! #toc Interesting concept of using QR codes on physical books that allow extending the experience of that content digitally by Brantley at #toc. @thewritermama Illegal only matters if they catch you, though. Sharing e-books friend to friend doesn't generally lead to arrest. #toc I realize I'm not really the audience. #toc rereaders vs. single reader. Romance reader is rereader. very loyal reader. #toc SWXML: Start with: Needs analysis, Gap analysis, vendor evaluation, research. #toc Publishers acknowledge the value of giving away a book you like, word of mouth. Something to explore. #TOC Yippee! Just sent my white paper in! thanks to my readers. you were a great help huge sigh of relief) now, back to #toc. #toc Peter Brantley (Digital Library Federation): Publishers can use QR Codes: (via @jasonboog ) The law makes you a criminal if you share your digital book. #TOC #toc Peter Brantley (Digital Library Federation): Publishers can use QR Codes: SWXML: Begin with the end in mind. Commit to sustained change. XML is a means, not end. #toc Allow the reader to buy the book in whatever format they want. If they switch devices, we have seven formats. #TOC RT @jwikert #TOC One of the secrets I was sitting on is Safari's mobile UI. It brings Safari subscription to iPhone. In beta, out 2/23! @modernevil re: screens -doubt that flex screen tech to be in production w/in 3 years, let alone 1. V cool, but i think still too early #Toc RT @eykd SWXML: "The more automated your process is, the more you save." #TOC SWXML: "The more automated your process is, the more you save." #TOC @thewritermama Yeah, there's no way around that. Unless you use DRM to enforce one copy "existing" like e-book libraries do. #toc price point above $10 nonstarter for most women readers . Perception is ebook is non-tangible. Can't resell ebook, you don't own it #toc Over the past year, I always check the book out on Goodreads. Most of the reviews are believable in my case. #TOC Digital book: Yes, you bought this book but you don't really own it. (Interesting.) #TOC If you can't hold the book it should cost less. The book should be cheap. Therefore 10 dollar cap. #TOC Having presentation difficulties in Broadway North, reminds me of @michaelhyatt 's comments - if it screws up it's your fault! #toc Adjustable pricing as algorithmn. Goes lower automatically as demand falls off. Concept at #toc SWXML: Author should work w/ editor to provide keywords for book and chapter. Editor tags contents? #toc RT @RonHogan more readers moving to the sony as a preferred device? #toc OH: "Yeah, Cory Doctorow spoke last year too. Fun to listen to, but no one really pays him any mind". #toc #wishI'dgottenthatdumbass'name O'Reilly: our traditional competitors are no longer our competitors-it's Google & all the great free content #toc (via @ami_with_an_i ) until you touch and play in the digital world you love the smell of books - who cares -smart women panel #toc Pubs need to make sure the public's perceived value of ebooks is in line w/ actual costs which r high. #toc SWXML: Good point. XML lets you take advantage of new niche opportunities as they appear. #toc The smartphone hit a level of traction that is behind techno geeks and won't shrink again - marc of stanza fame at #toc The eReader Tipping Point - Is it already here? #toc #newspapers #iphone #kindle "I have a Kindle and the back falls off all the time." audience member. #TOC #TOC Rise of ebooks panel went well, packed house. Surprised that I wasn't nervous! Thx 2 @MarkCoker 4 putting it 2gether @weegee ! just got to meet Kevin Smokler at #TOC; we were sitting across from one another (riotous conversation ensued) I'm searching for _#toc_ live on TweetGrid Search - #toc #TOC After expressing my disappointment w/ Kindle 2, I'm pleased fellow panel member Russ Wilcox said I'm still welcome at eInk offices! SWXML: "Re-using old content: a nuisance." Hmm. Yep, but worth it if you ever want to reactivate the back-list? #toc Study showed the 60% of the women read e-books on their computer. #TOC Neelan- ebook world goves u access to the web potentially. Always adding new, updated content to a travel bool for instance. #toc SWXML: Same w/ expanded editions. I guess I'm not surprised, but this is a golden opportunity. #toc hører fire kvinder kvidre om eBooks #TOC Harlequin has always had a sense of global rights, own everything you can. #toc #toc james: market to huge base of power shoppers. ROFL! RT @CathleenRitt : Harlequin romance books presenting their mobile strategy. Fabio delivers the book to your house. #TOC #toc SWXML: I'm more interested in the Why and the How than the Who, so I hope we get to the meat. #toc talk over! hard to know what people made of it--questions all over the map. did I mention speakers get evals? (so far one: 4/5 stars!) #toc what's in your purse? #toc Kind of surprised at how many seats are available in the #toc panel session 'what's your mobile strategy' w/ the stanza guy among others Harlequin romance books presenting their mobile strategy. Fabio delivers the book to your house. #TOC At Mobile Strategy panel w/ the great Brent Lewis. 70% of baby boomers ONLY use their phones for voice. #toc Women read more. We buy more technology. We treat ourselves and we do it again and again and again. #TOC @robotech_master And all that OverDrive ePub will be infested with DRM, right? #TOC Coolest moderator today, giving away a wombat for best question in Broadway North. #toc Cory Doctorow at #TOC -- Don't let anyone lock up your content unless they give you the key. rt @VogeleLaw : Attending "Smart Bitches Read eBooks." #toc - Woot! OK - I hope the e-ink founder sticks around for the mobile session now, he'll probably hear some good stats to correct his assumptions. #toc Attending "Smart Bitches Read eBooks." #toc Speaking of ePub trends, Overdrive just announced a passel of ePub publishing partners. #toc I've been reading too much Vernor Vinge. I keep expecting ubiquitous wireless at an O'Reilly conference. #toc RT @pablod eBook trends outside US, where there's no Kindle: Euros are ahead on ePub standard. Pan Mac used as ex. (w00t @babyjuggler ). #toc Considering tweeting about this upcoming conference session since everyone else seems to be tweeting through their sessions...Search 4 #toc RT: @Techmeme : Twitter to begin charging brands for commercial use #TOC XML session #toc RT: @ggoldsmith : If publishers had more freedom with IP, they could explore more options. #toc -- save that for the WRITERS! I haven't heard of a solid e-reader market outside of the US, mobile is king. #toc ROFL! RT @CathleenRitt : If I heard that question correctly, it was How can I read an E-Book on my DEC word processor? #TOC #toc @CathleenRitt Absolutely! Even just reading Tweets during a conference. Geez... #toc @kendrickjd So what they're saying is, we should all move to China? :) #toc Ross Wilcox (Eink) is predicting eBooks will be 6-8% of total market in 12-18 months. It is spurious, but he has behind scenes insight #toc @thefoodgeek There's been a lot of interesting talk of e-services/communities building up around cookbooks at #TOC, actually - up your alley I'm at #toc to join the conversation about the future of publishing. We've had an inside view by working with publishers over the past year. Maybe that many will be reading e-books, but on dedicated readers?! C'mon. #toc @pablod Still no guarantee that one student's annotations would be on the bits another student needed elucidated. #toc 3% of households would be more than 3 million households, this guy is off his rocker. #toc @robotech_master not hi-lit, notes. footnotes. electronic annotations. very unintrusive, think about it. #toc Adobe: Sounds like DRM is going to be the big problem with ePub. Open format, but closed DRM == iTunes'd. #toc 10% of all sales will be e in about a year? Dramatic, but not implausible. #toc 300,000 Sony PRS sold #toc no official Amz # in 12-18mons 2-3% of all US households will own - ebook reader. That when evryone knows someone @pablod dig you #toc tweets. Hope you are planning to pull them together into a post. RT @joebachana : #TOC Rosenblatt preso on Google settlement w/ book industry was terrific.White paper here: rt @Fraser www.getglue.com brings your social graph to contextually-relevant book spots across the web: amazon, b&n, wikipedia & others #toc @chapmanchapman Interesting. I'd have to see the widget. Spain? Smells like flash on iPhone. #toc @mikecane I think this fits with Cory's opener. When you use publish with aggressive DRMyou shackle yourself more than your customer. #toc Want to ask speakers questions in advance? Use the Comment feature in each #toc session description (must log in to ConfLink first) @geoffcox I love that word. Reminds me of "antidisestablishmentarianism." #toc @chapmanchapman Or it could be Flash for Palm Pre #TOC If we see a greater increase in publishing in an open electronic format, authors should get a better grasp on their distribution #toc @kirkbiglione I was just wondering if TOC had coined that term. Thanks! #toc 3 keys to social media marketing - don't be afraid to give it away, its about the search, cultivate evangelists. Mike @ scribd... #TOC Greg Merkle using yahoo pipes to aggregate info for Dow Jones enterprise Media group #toc @pablod it was pretty impressive. Also big Adobe mobile announcement at Spain conf in a couple weeks. iPhone, methinks. #toc #TOC All current DRMed ePub requires it goes through ADOBE DIGITAL EDITIONS before getting to Sony Reader! @beyondhall8 Not familiar w kindlefeeder.com I use feedbooks.com for RSS to Sony PRS. Incidentally thats where you can find Corys books #toc #toc hamilton rather uninformed about indie music and film worlds @jtallent damn, I'm mixing up "upgrade" and keep relevant. It seems TMo is lagging behind expectations for the G1--I still love it, tho #toc Thanks to all twitterers at #TOC. nonstop meetings & couldn't attend any sessions, but feel like i've been to many b/c of your work! Why are indie musicians/filmmaking more popular than indie-authors? Because everyone has a book to write! #toc  Barrack Obama uploaded all his position papers to scribd? #TOC Why do indie producers and indie musicians have street cred where indie authors don't? #toc @jtallent ...and we'll see if T-Mobile offers any kind of upgrade for G1 users... #toc Watching #toc is fun. It's neat to see people deciding to abandon one panel for another because the tweets coming from it sound interesting. #toc Blackberry as a reading device? Better for BrickBreaker (come on now, admit it!) @cmaisannes Because I'm a consumer and Iike buying new things :) #toc @jwikert makes a big deal about Amazon not offering an upgrade for early adopters. Apple didn't, neither did Sony #toc @TAC_NISO In a year: flexible screens means a bigger eReader screen that fits in your pocket. #ToC RT: @pdlug : #toc copyright session is a mess, no real discussion of modern copyright issues at all @pdlug Is there a main discussion Re: the copyright session? #toc Yes, wilcox has an agenda re: dedicated devices, but he's also right that publishers need to think about user experience #toc ebook panel: THE CONTAINER MATTERS. Why do you pay more for a DVD than a VHS tape? It’s the same content! #TOC RT @ami_with_an_i Unfounded rumor just delivered to me anonymously: 'The Audible ppl walked out of Doctorow's DRM talk in a huff!' HA! #toc Adobe: example of folks using ePub concepts completely apart from Adobe influence. #toc Skipping the Adobe sales pitch to do email/RSS triage and upload some stuff to Vimeo #toc @ami_with_an_i Multiple people were tweeting it around the time it happened. #toc The E-Ink guy wants us to support dedicated readers because "user experience stinks", I think he has an agenda....hmmm. Joe? #toc @kirkbiglione absolutely, Kindle would expand much more quickly in use if it was open #toc @jtallent : Stanza would not exist without the Kindle #toc -- are you serious?!!? #toc Bill McCoy: "Calvin" .epub preview widget uses Flash 10 to embed .epub in browser content. Also an Air reader. RT @upendal : The education market has excellent examples of digital content experiences that are way more that print txtbook by itself #toc @robotech_master @daviddurand @oreilly is the only one I know of. I'd bet only 2% of the pubs here could tell you how to create an epub #toc @cmaisannes Yeah, you can always count on @rothman to beat the up-with-ePub, down-with-proprietary drum. It's kind of endearing. :) #toc Archivists of the future looking at "born digital" texts have a lot to contend with, literally thousands of versions #toc #toc rothman: publishers would be wise to catch on to epub Adobe: ePub in the browser via Flash. Naturally. #toc Two kinds of ebooks - digital version of text and an application (bird guide with calls, restaurant guide, audio phrasebook) #toc If publishers can licence digital content to 3rd parties, why can't authors? #TOC How to read on an iPhone, turn it on, click on Stanze, choose your book, read. #toc. Does the Kindle matter as much as we think it does? No. #toc Adobe: I really don't like Adobe's black chic UI (a la Bridge). #toc Wikert: no sign of cannibalization of print sales from iPhone app sales(re: iphone missing manual). #toc Can anyone answer? @jtallent : iPhone is not an eBook reader! I get why people like it, but how can you read on such a small screen? #toc I think people like to use the word ubiquitous, I have heard it at least a half dozen times this morning. #toc McCoy: DRM-keep your honest customers honest. Well, that isn't the problem. Gun laws don't prevent criminals from using guns in crime. #toc Books apps v. Reader apps: depends on the application. Fair enough, but man, Book apps suck. #toc @robotech_master cute #toc @jtalient do you have an iPhone? Why is it any worse than a kindle? Who says you have to have a large screen to read? #toc Adobe: ePub devcenter URL: #toc Of course Adobe is fence-sitting on DRM #toc @trovebooks I have a G1 (Android) #toc #toc so apparently I am in the small minority in this room by not having an iphone. E-books aren't a simple digital equivalent of a print book. #toc the iPhone is not an eBook reader! I get why people like it, but how can you read on such a small screen? #toc #toc wikert: must be actively involved with tools and technology. Many in room have iphones Colleagues Sara and Gavin are speaking at #toc today and tomorrow. WIsh I was there: David Rothman SAYS "p book" and "e" just like he types it. I have to say, I'm not a fan of that as shorthand. #TOC Joe Wikert, O'Reilly Media: "ebooks need to move beyond the ported p-book experience." #toc Adobe: ePub open source: Docbook, EPUBcheck, EPUBGen. Woo! #toc #toc wikert: e books must add value, opportunies to enrich experience. He did not just ask that question did he? #toc RT @eykd : Adobe: announcement: Acrobat export PDF to ePUB. #toc McCoy: Adobe Acrobat to add Export Plug-in for .epub. Aspose word converter also embedded library for epub creation. More tools coming #TOC Just joined the Rise of the eBooks session, already in progress. DRM: not very popular at TOC. #toc #toc Bill McCoy: Adobe working on .epub export from Acrobat. Injecting structure from the .pdf is the challenge I'm searching for _#toc_ live on TweetGrid Search - #toc #toc in the Rights & Licensing session in Broadway South conf room. how to ensure rights are honored but content gets out there My friend Joe Wikert, great guy, great things to say. Check his blog at www.joewikert.com #toc Who the fuck doesn't realize that DRM is bad at this point? #toc Adobe: I don't know about PDF -gt; ePub. He used the word heuristic. This sounds like a process that will REQUIREbabysitting. #toc Stop saying uh. #toc #TOC back online at conf. Rosenblatt preso on Google settlement w/ book industry was terrific.White paper here: Russell Wilcox, CEO of E-Ink: "E-Ink speeds increasing at the rate of Moore's Law. Usable speed in 06. In 2010 flexible color screens. #toc 2010: flexible and large sizes, enabling ad sales. late 2010; colour. 2011-beyond, colour roadmap. #toc @modernevil @totai There really hasn't been a good "one-word" term for print books vs. e-books. I still prefer tree-books, though. #toc Future of eInk - 2009: new screen sizes, touch and pen interfaces, flexible displays - 2010: more flexible screens, possibly full color #toc Wilcox from eInk. coming in 2009, multiple size displays, new territories. 2010 touch screen and possibly color. #toc @robotech_master PDF because the ecosystem already exists. If epub offers more access, I'm all for it. #toc #TOC re: RIT OPL and Drupal installation profiles: Adobe: Buzzword, Google Docs of the Adobe world? #toc David Rothman offering historical perspective on why ebook market was slow to take off. Price and DRM, naturally. #toc @pablod Oh, that's what you were saying. But Amazon was talking about their store alone, not industry as a whole. #toc #toc Mark Coker of Smashwords, eBooks are 1/2 of 1% of total book sales, but rising sharply, while print books sales are flat or declining Adobe: Ooo, ePub works closely w/ DAISY DTBook. #toc McCoy: cool announcements from Adobe coming #toc #TOC I agree: Great music between sessions at TOC. #TOC Just had a GREAT chat at lunch with @missingmanuals editor @petermeyers (and my former boss) at #toc #toc why do I seem to keep picking the most sparsely attended sessions? by @kirkbiglione : Saw demo of upcoming stanza app last night. One click purchasing from fictionwise coming to iPhone. #toc Learned from Laurel Touby that the # comes before the code. So hope that doesn't really screw things up that I did it wrong #TOC Waiting eagerly for #TOC tweets about the Rise of E-books. Rise, e-books, rise! About to begin "Rise of eBooks" presentation. Unless they say cheap (or free) DRM-free universal PDFs, I'm skeptical. #toc awesome! RT @timoreilly : Cory Doctorow to Publishers at #TOC: Demand Option To *Not* Use DRM RT @timoreilly Cory Doctorow to Publishers at #TOC: Demand Option To *Not* Use DRM (atenció editors! parla 1 autor)) Publishing is where music biz was <5yrs. IMHO,making same mistake:thinking they're in biz of staying in biz rather than of selling bks. #TOC From @timoreilly : Cory Doctorow to Publishers at #TOC: Demand Option To *Not* Use DRM RT @timoreilly : Best place to follow #TOC right now is hashtag, & blog: The blip.tv site will have stuff over time. Cory Doctorow to Publishers at #TOC: Demand Option To *Not* Use DRM Make a reply #toc Hachette veut mettre des DRM sur les ebooks, ils ont rien compris au piratage #TOC @imosquera Just to be clear, the blip.tv stuff for #TOC you're watching is last year's conference Off to a #TOC afternoon. Scribd & Lulu to speak re: social networking in the future of self-publishing...DM me re: Scribd. watching more video from #TOC Read three tweets tagged BBWBB before realizing that was my panel #toc trying to keep an eye on #TOC, reading RT @thewritermama Be a community organizer not a book seller. #TOC Congrats @liza ! RT: @timoreilly : Bookworm EPUB reader from @liza now part of @oreillylabs . #TOC Bookworm EPUB reader from @liza now part of @oreillylabs . Try it at #TOC @annmichael RT managers - your job is not being the star it's about helping those you manage to be the stars! #TOC Your lunchtime reading people at #TOC: Building Communities Around Content #TOC -- EXCELLENT is catching up on #TOC and updated his "Building Communities Around Content" post - (also: #follow @KatMeyer ) #toc wifi bandwidth gone. Cell phone alternative good but display a bit tough. #toc hope from @laureltouby : "When I started mediabistro.com it was in a [post-Internet bubble] downturn like this one." BBWBB: Interesting session. Good panel, once it got going. #toc BBWBB: Tools for literature to think about: Search, concordance builders, text analyzers. #toc @totai : You missed the power strips on the edges of the room. #toc The battery for my MacBook Pro is dying a quick death at the hands of a powerless #toc. @johnklima got you a book from the Espresso machine. Answered some of your questions on your tor.com post. more to come. #toc Anyone who thinks "borrowed power" is good never read The Fountainhead. Gail Wynand. #TOC RT @dancohen RT @mkirschenbaum : OUP, with 15.5k titles on GBS, averages 40 buy-clicks per book; non-trivial for an academic print run #toc CJ Rayhill: The Kindle is only a "one-way device" - would be great if it could connect readers to each other at the moment of reading. #TOC BBWBB: Safari Rough Cuts bringing community into mss. creation. I've seen this, and it's really quite cool. #toc RT @spiver : Harper Collins shuts down Collins. Layoffs underway. #toc Check out @pablod at the #TOC - Jay Harper Collins shuts down Collins. Layoffs underway. #toc Traffic and people. then ideas from people. Then ask for money. Then write the biz plan. #TOC has more difficult choices ahead of him at lunch -- soup? Prawns? How might these change the afternoon at #toc? @sgleim That's it. Thanks. @doctorow . It was a great ptesentation. I'm glad my boss heard it! #toc by @booksquare : company that controls licensing of DRM controls *your* business #toc RT @mikecane How to make INSTANT change at #TOC. All the people there without notebooks -- FIRED! The ones Tweeting? Now in CHARGE. @karasw I'm reporting from the Tools of Change Conference for Publishing. Sorry! #TOC BBWBB: Key idea: Reflowable text that adapts to its output form. HTML, ePub. #toc The more famous ppl. you talk about the more people will come. #TOC Top three: Blog, update daily, market author blog via Twitter and FB. Talk about interesting people, etc. #TOC Every biz should have an online and an offline component. #TOC BBWBB: What about search? Search is powerful tool for problem-solving in web-based reference books. O'Reilly Safari. #toc Cool way of following #toc tweets: BBWBB: 2nd Life a huge failure of imagination. Crappy copy of real world. :) #toc RT @KatMeyer : management is not set up to make change happen. Mgrs need to set things up so individuals can make change happen. #TOC revolution over used; power not considered enough; grass roots is just the spreading of ideas Scott Berkun #TOC Readers won't tolerate crappy OCRed text. #toc RT @KatMeyer : Pavlov Lives! Management needs to reward individuals 4 attempting to change things. #TOC Change is good very relevant now. Berkun to managers: accept some ideas you don't like; if you're hiring the right people, you can give them leeway to try new things. #toc Search the Internet for like minded people. REach out to influencers and multipliers. Be personal. Reach out. Engage. #TOC as a manager, your world view is increasingly away from the front line - you should be accepting ideas you don't like Scott Berkun #TOC natural self-centeredness inhibits innovation Scott Berkun #TOC RT @pablod : Comment Press: think of a blog post, where you can comment on each paragraph, or line. #toc Ning is good for groups. DIY book communities. Great for authors. Check out James Patterson. #TOC Pavlov Lives! Management needs to reward individuals 4 attempting to change things. #TOC "people do what they're rewarded for" Scott Berkun #TOC Scott Berkun's advice to managers: encourage interesting failures. (Yes!) #toc @chelseagreen Try @doctorow #toc Bookglutton's viewing, markup and talking features look dope. #toc Create personal page for authors, update reg., connect twitter to FB, send invites... #TOC BBWBB: Book Glutton: Every paragraph is a topic for conversation. #toc How to use Facebook (FB). What about personal pages? Don't let them become static. #TOC "pilot, show success, find allies, ask for more resources & stake reputation, repeat" Scott Berkun #TOC Or create your own events. Offer special content or treats. You can do targeted ads. #TOC This Is The Future Of Book Tours #TOC Progress happens by - Power: what can you mandate? Persuasion: whose support can you earn? Intuition: what can you anticipate? -Berkun #toc RT eykd: BBWBB: Limits on books are important, even online. Interesting. Distinguishing fixed core text and annotations. #toc RT @davegray : Running community online is an enormously valuable skill and one that I'm not very good at #toc dan gillmor The wine guy set up a cam and turned his family's wine and liquor store into a phenomenon. #TOC going to skip out of current panel for a quick street lunch then quiet time before my talk; back l8r #toc grass roots is about the potential of ideas to make change, not actual implementation. #TOC Ustream is a free service. Get a channel. Plan an event. Wine guy again. Wine Library TV. #TOC grass roots - spreading seeds (ideas) doesn't accomplish much until someone with power takes the seed and plants it Scott Berkun #TOC Great numbers from HarperCollins search inside the book feature - which is, by the way, a product created by LibreDigital. #toc BBWBB: Limits on books are important, even online. Interesting. Distinguishing fixed core text and annotations. #toc Imagine any events you plan steamed live for reply later. Now archived for now and later. #TOC Key point for authors: Create online events and then talk it up. Call it out. Create excitement. #TOC "Centralized power is actually the fastest way to make change happen." Ask how much power is needed for change you want. -Berkun #toc how much power is needed to make the change you advocate happen? Scott Berkun #TOC Access and status are great draws. Blog talk radio can expand your reach. Will split their reveues with you. #TOC Redundancies were announced today at Harper Collins across the world, big briefing in UK already (#TOC) ish. At 'building the web based book' with @pablod #toc interesting thoughts on nature of books. #journchat is a way to get your info to be part of the conversation. Creating a hashtag for your book, won't create a party. #TOC #toc: Berkun, quoting Max Planck: "New scientific truth does not triumph by convincing its opponents and making them see the light, but. ... @tweet_trends #toc I recommend using instead. Books don’t have the same boundaries they used to have. #toc Go to hashtags.org. Fascinating stuff for keeping your finger on the pulse. Journalists have a online Tweetups. #TOC RT: @Janet_Reid : Great, first business of the day: emailing my clients at Harper to get down off the ledge. #TOC talking about The Structure of Scientific Revolutions" by Kuhn;; Scott Berkun #TOC Twitterati. Read the Twitterati news. Create a Tweetup. It's like a flash mob. #TOC Ben Vershbow: the offline-ness of a print book is of great value in our always "on" world. #toc essential nature of web is to be able to point to things uniquely (in the context of page numbering solutions for online books) #toc @mfmakichen This is not just for nonfiction. It's for the entire publishing industry which impacts all of us. :) #TOC Print books as the backup of a larger data supprot system. #toc Different than a press release. Not just announcements. #TOC #toc the sessions I wanted to attend were in tiny rooms and completely packed. The Google settlement session in a tiny room? @KatMeyer 1775! #toc Think of Twitter as a way to collect groups of interested followers and guests. Keeps the conversation going. #TOC maslow is a "baby boomer model"-it's all about you falling in love with yourself - interesting observation Scott Berkun #TOC RT @mkirschenbaum overhead: Audible.com walked out on Cory Doctorow. #TOC we ruined Scott's test - we all moved quickly and didn't fight! Scott Berkun #TOC - hey we're the choir right - all interested in change Bring back the book party by bringing it online. It used to be the domain of others. But now the people are the media. #TOC Now: Building a Better Web-based Book #toc why does everyone think books are on the way out? I agree that content delivery is more than books, but books are still important. #toc we all just had to change our seats Scott Berkun #TOC scope change to your power Scott Berkun #TOC "you can not make change without power" Scott Berkun #TOC @eykd What's going on up there? #toc Scott Berkun - Guttenberg didn't set out to start a tecnological revolution. no technology at core of Ghandi's movement. #TOC #toc - Key takeaways: Experiment, Discoverability, Control, Relationship Scott on "tools of change" - change starts with people NOT tools!!! #TOC tools don't make the change happen - tools play a role - but people make change Scott Berkun #TOC written two O'Reilly books on change Scott Berkun #TOC hope the tweetage isn't too extreme; going to do one more session than lunch (overhead: Audible.com walked out on Cory Doctorow) #toc #toc GBS pimping the partner program, sorry no questions out of time! Very convenient all questions exposed -ve aspects of GBS Keeping an eye on #toc hashtag (from the Tools of Change Conference) today #toc registry for scanned Google books is separate NFP with a board made up of interested parties ... who will never agree and thus be weak! by @totai : RT @cherylpickett : #TOC Some publishers are catching on that things are changing, authors will need to get up to speed and get... Running community online is an enormously valuable skill and one that I'm not very good at #toc dan gillmor Lowering transactions costs means publishers can make money even at low sales volume = monetise back list - Jon Orwant, GBS #TOC Orwant, Google Book Search: "Ultimate goal:convert images to 'original intent' XML." OCR is just the first step. Good to hear, but how? #TOC RT: @tsattersten : Page numbers cause problems for platform agnostic publishing - The Bible avoids this with chapter and verse. #toc Parenthetical content: stubborn and inflexible authors are in BIG trouble. :) #TOC by @mikecane : Not EVERY damn book needs illoes, animation(!?WTF?), etc. How about just nice, you know, WORDS? #TOC RT @pablod : @mikecane Editors are more than just publisher's tools. The good ones help craft the work. #toc Authors must set aside references to pages. Count paragraphs instead? Effects the way we write. #TOC RT@Springbaby31 : #TOC Terrific first day! If ur not attending, presentation docs are available online from O'Reilly Produce different books for different audiences. May as well produce individual version and audience sensitive versions. #TOC #toc RIT OPL 3-dimensional OCR/scanning of old, perishable books (COOL) -- RIT has that technology in the labs @helenjaques #TOC is the O'Reilly Tools of Change Conference. See here for Sara: and here for Gavin Orwant: Springer 37K titles in Google book search- 800k of 50 MM users clicked buy button. 1.45% click rate. Actual pay through rate? #toc @pablod Editors? #TOC #toc RIT OPL ah, college.I remember walking up to people and saying hi, but connecting at events is easier if u share an interest in advance #toc orwant: 99% of books viewed at least once. 89% have at least one buy click. This is something web designers have been dealing with for years. Hard to have a b+w and color compatability. #TOC #toc RIT OPL this social enabling game teaching students how to walk up to each other at an event with some 'connection' they share (corny) @kirkbiglione and others - thx for tweeting google books session. v. helpful! #toc #toc RIT OPL -- presentation on the social networking component of the lab's work --> 'Game platform' @dkachman try the #toc website under cory doctorow #toc Orwant: stats show that frontlist/backlist is not a distinction online. 6-7 pages average reading on book search hits. RT @kirkbiglione : Orwant: if you want to rank higher in google book search results you should have a better website. #toc Google guy: it's not me it's the algorithm. If you want better results build a better website #toc New Twitter Trend: #toc @kendrickjd I like it b/c I"m an author. #TOC Orwant: Google book search is driving traffic back to google rather than driving to publishes sites. "Its not me its the algorithm" #toc @pablod Perhaps. But the words shouldn't become lessened in value under Hollywood-like FX #TOC Let's get over it. As kevin Kelly said, the Web is a big copying machine. If you put something on the web it's going to get copied #toc RT @maureenjennings Andrew Savikas announces more news from #TOC: Bookworm Online EPUB Reader Now Part of O'Reilly Labs @mikecane true enough. But that's why you have diff. versions of same 'book': hi-and-lo bawidth as stopgap measure until bwidth grows #toc silly laptop battery dying and i can't reach outlet w/o making a spectacle of myself. may switch 2 iphone. expect poorly tweeted tweets #TOC by @joebachana : #toc RIT OPL -- 3 editors got stories/images in from the field student reporters, optimized the content #Toc RIT OPL frustrating they are not taking questions at this session, moving too fast glossing over details #TOC Checked out 2 other sessions in progress and settled in on a third, the Google Print Presentation #toc RIT OPL 'newspaper in an hour' project: drupal, dalim, xinet, google-earth, Adobe CS, PDF, Javascript Orwant: Nocking 50-100 milliseconds off search makes a difference? Seriously? You really notice the difference between 50 and 100 ms? #toc #toc RIT OPL 'newspaper in an hour' project presentation -- nearly instantaneous newspaper in all media #TOC RIt OPL -- discussed 'innovation festival' at RIT -- that might be interesting to participate in the next one RT @KatMeyer reader should be at the center of the publishing ecosystem - not website, author or book. #TOC jon is running through existing GBS APIs, which seem conspicuosly elementary #toc Orwant explaining value of APIs. Possibly lost on many in audience. #toc #TOC Dan Gillmor:"We need to turn consumers of media into activists." I feel many won't want to be activists, but we should enable the rest. Challenges authors face: expository tools. Author can use text, photos, stats, expository tools. #TOC @pablod I hope you're going to post your brain as a torrent after #toc is done. I want to see and hear what you're hearing and seeing. #TOC Big news for the O'Reilly team: @MaryTreseler met with Scott Berkun yesterday to sign his new book, "Confessions of a Public Speaker" Platform-agnostic mss.=representable as ink on paper. Text, diagrams, tables, etc. still works. #TOC reader should be at the center of the publishing ecosystem - not website, author or book. #TOC disagree w/ DG leaving "reading community" out of the business of the publishing ecosystem. think that's a big reason pub is in trouble #TOC Orwant on android. We want phones to me more like regular computers. = more traffic to google. #toc. #TOC The reality check on Google Book Search Mobile: #toc what will publishing equivalent of music biz's 360 deals be? Totally fascinating thing to ponder.., Could the chairs be any closer together in here? I don't think so! :) #TOC 1.5 million public domain google books now optimized for reading on iPhone and Android #toc In my opinion, the controversy about Amazon’s new read-aloud feature on the Kindle is much-to-do-about-nothing. #TOC What works poorly is to take a manuscript for ink on paper and try to translate it to everything. #TOC "publishers increasingly gun shy about taking on new projects" at exactly the WRONG moment. #toc Jon Orwant (Google) fait le promo de Google Book Search #TOC Caught the Espresso Book Machine demo during the break -- less than 15 minutes to what looks like a pretty nice book -- impressive. #TOC @kendrickjd yes. Editors are skirrrd. These guys designed the WYSIWYG to look like Word because of that, for better or for worse. #toc Orwant: Funny, did same search on Google as what was presented on screen - received different results. #toc print book+computer+book reader+multipurpose device like iPhone+audio device...how the heck to write this content? #TOC #toc RIT OPL = Drupal, Vimeo, Adobe Flex/Flash, Jquery/Javascript He's a tech writer for software professionals mostly, some short pieces for wider consumption. #TOC Orwant: Google wants to become a *platform* for search, discover, reading and buying. huge implications for publishing and libraries #toc Nobody wakes up in the morning and says "platforms! I need another one of those." #toc Jon Orwant: Chances that Jon will actually say the real reason for Google Book Search? Slim... #toc google has indexed 7 million of approximately 100 million known books #toc #toc different platforms need different skills from authors... Reading tweets from colleagues at #TOC and feeling a bit envious... they're both speaking so look out for Gavin Bell and Sara Lloyd #TOC RIT's OPL is a cross disciplinary center research new methods for content creation and developing open-source apps for multi-channel @Fraser I am here with @ClementineNYC #toc @thewritermama was wondering what #toc was! Thanks for explanation. Looking forward to someone remixing the tweets from #TOC in book form. #TOC Just got my first glimpse of the Plastic Logic device in the TOC Expo Hall. Very cool...although it also looks quite fragile. For those who don't know, I'm tweeting from the Tools of Change Conference in NYC. My comments are parenthetical. #TOC #TOC - Getting ready to present... With regard to price of ebooks, if authors don't value their content who will? Price shouldn't be much less than print #TOC despite the email with a capitalized wifi pwd a lowercase pwd works on the TOC network. Why even bother with WPA for 500 people? #toc #toc in RIT Open Publishing Lab session --> novel implementation of Drupal in R&D setting to explore multi-channel publishing #toc espresso book machine just posted: ten takeaways from @chrisbrogan 's blogging and social media tutorial #TOC Thanks for the $2.50 bottle of water Starbucks, this will help the hangover and punish the wallet. #toc #toc and now the see-thru espresso machine! next up: Jon Orwant, from Google Book Search #toc @Doctor_V I must attend next year. Sounds crazy cool #TOC APT Bookscan machine #toc Hopefully someone will summarize #TOC somewhere on the web. Or I would love to see clips after a scrum for coffee, chooses Authoring Challenges in a Multiplatform World, with Scott Meyers #toc @chrisbrogan I've been following your coverage of #toc Chris. Thanks for the great job you're doing there. Saw demo of upcoming stanza app last night. One click purchasing from fictionwise coming to iPhone. #toc #toc Interesting footnote to @doctorow keynote: Doctorow good, polemical, thousand mile an hour stuff - as expected. #toc The conference keynotes are over; now the breakout sessions start. I am going to my room to do some other work. I’ll be offline. #TOC Reading @pnh 's stream from Cory Doctorow's keynote on DRM More twitters on this by following #toc hashtag #toc Plastic Logic reader #toc ooo up close with the Plastic Logic reader! Shiny!!! Tight crowd around the EBM - OnDemandBooks is very popular with this crowd. #ToC Interested in what's going on in the publishing industry with digital, ebooks? Follow #TOC tools of change conference RT @cherylpickett : @mikecane #TOC on top of the 65% they often think ebooks are only worth a couple of bucks just because there's no pap ... Doctorow's call to action to safeguard future of publishing: pubs, don't agree to licensing that stipulates whether or not it has DRM. #toc #toc Cory Doctorow great talk. Death to DRM Wishing I was at #toc listening to Doctorow. (I've been reading Little Brother online since my library and local bookstore don't have it.) O'Reilly Tools of Change for Publishing live-tweet now, #toc #toc2009 #toc call to action: no one should license any product without allowing owner to determine whether it has DRM. Vendor should NOT control DRM New Twitter Trend : #TOC Doctorow urges publishers to demand control over kindle drm. Remember, bezos claims kindle is drm agnostic. #toc Random House audio wanted to sell mp3 of Little Brother, Amazon said only through Audible, which requires DRM - Doctorow #toc Enjoying the #toc tweet coverage of Doctorow's DRM rant. I love reading his DRM-free ebooks via feedbooks. Reading Little Brother now. Great break music at #toc by @cherylpickett : #TOC maybe readers will just have to vote with their dollars, if stuff with DRM doesn't sell, it goes away, kinda like... @urbanhipster #TOC is tools of change conference in publishing by O'Reilly, HARO is help a reporter out, get leads for publicity #toc (Cory) the only EULA you need is: don't break copyright law ....clever man! “We should not license any more content to Amazon UNLESS they give us the choice to allow or not allow DRM.” Doctorow #TOC #TOC - Cory Doctrow is tearing it up with an excellent arguement agaist DRM. Go to head of strategic services: And say we get to choose if we have DRM. #TOC RT: @podiobooks : RT @pnh : ' #toc Cory Doctorow reminds us the real hot spot of DRM awfulness in book industry isn't the Kindle it's Audible' OK, Cory, I'll read "Little Brother"! #toc @totai Then you're lucky. TweetGrid isn't freezing for me as Twitterfall did. #TOC RT @mikecane : #TOC Twitterfall is FAIL. Use -- it's not FAILing. It's not failing for me, work's great. #toc publishing grabbing technology (DRM) that other industries are dropping because it is not useful or effective. @jane_l would love this #toc keynote by Cory Doctorow #toc Doctorow's Law: Any time someone puts a lock on something you own and doesn't give you the key, they are not doing it for your benefit. #toc Cory D: simplest ULA should be "Don't break copyright law." Anything else is not a true service or purchase #toc Doctorow's proposal: Abandon DRM and have a short EULA that simply says, "Don't Break Copyright Law." RT many pub types at #toc: reading is no longer a solitary act says speaker peter brantley of digital library foundation. it's a social act. @michaelhyatt me too! He's doing a great job Doctorow #TOC #toc Cory Doctorow's Law: if somebody puts a lock on something you own and doesn't give you the key, its not to your benefit RT @pnh : ' #toc Cory Doctorow reminds us that the real hot spot of DRM awfulness in book industry isn't the Kindle, it's Audible' Doctorow is railing on Amazon and the Kindle. Incredibly bold, but I love it! #TOC Amazon is out of their minds when it comes to digital delivery. Their terms suck. #TOC When someone puts a lock on something you own and doesn't give you the key, it's not to benefit you - Cory Doctorow #toc @MichaelHyatt is tweeting some awesome #TOC stuff about DRM. Check it... by @cherylpickett : #TOC you find your favorite platform, your reader dies and you can't find/afford another, so too bad for you is the an... CD: doctorow's law: any time someone puts a lock on something you own, against your wishes, and doesn't give you the key . . . #toc Anytime someone puts a lock on something you own and doesn't give you the key, they are not doing it for your benefit. #TOC "anytime someone puts a lock on something you own and doesn't give you the key, they're not doing it for your benefit" Doctorow #TOC Doctorow #TOC is really doing a great job - he's not only right - he's so entertaining! Doctorow: drm is always broken, and you might learn that the hard way. #toc #TOC you find your favorite platform, your reader dies and you can't find/afford another, so too bad for you is the answer publishers want? #toc DRM is always broken.....publishers should learn this Cory Doctorow explains to bookworld that drm does I'd all cost no benefit #toc What can we (biz) do to be the masters of our destiny? Like Apple. Make people think of you for a particular purpose (like Walmart). #TOC “DRM means that if a DRM technology disappears, so does your collection of eBooks. Not a good solution.” Doctorow #TOC #toc Cory: most priated game of 08? Spore. Most draconian DRM? Spore. RT @KatMeyer : "if you STEAL your ebooks you can keep them forever, this is not a message u want to b sending 2 your customers" CD #TOC Let me refine my earlier question, what is the ratio of platform providers : publishers at #toc pt.2 OK, if I keep following the #toc tweets, I'm not going to get a damned thing done today. Hope someone plans on debriefing me! I read Doctorow's columns & follow digital publishing, so ... Nothing new here, yet. Probably good for everyone else? #ToC RT @kishizuka : Doctorow taking bets - he says 7 days, $100 - that new Kindle DRM will be busted. Anyone? #toc #toc Who makes more: the company who blows money on DRM, or the company who insures that everyone who wants to give them money can do so. #toc Doctorow: We hear that music biz forced Apple to accept DRM. In fact what Apple got out it was platform lock-in. Who played whom? Publishing is not record industry, lucky for them, they are not perceived as jerks like the record industry. #TOC “Publishing is using DRM because of the DRM-vendors. They are creating the demand for this.” Doctorow #TOC The video game with the most draconian DRM is also the most pirated video game of 2008 (Spore). #toc #TOC I can pass around a print book to 10 friends, then sell it at yard sale and someone else can pass around, but ebooks need DRM? DRM vendors claim publishers are driving demand for DRM #toc RT @pnh : #toc Cory Doctorow: what the entertainment industry did over the last decade was build the moral case for stealing from them. RT @pnh : #toc Cory quotes my line about ebook publishing entailing publishing's worst-ever ratio of meeting-hours to dollars earned #TOC: Morning keynote: Peter Brantley Most pirated video game of 2008 - Spore #toc (I wasn't a fan) Clueless here. What is #TOC? #TOC - Woot ... Dr Who mentioned 5 times in Corey Doctrow's speech. Cory Doctorow: p-books can be ripped off as easily as e-books. #toc #toc getting books out in paper form does not protect from copying #toc Book industry is doing everything it can to get non-DRMed copies out. Those copies are called "paper books." Harry Potter was scanned within 24 hours and translated into German very quickly. #TOC DRM on books is every bit as futile as DRM on video Doctorow #TOC Cory Doctorow: "DRM is a futile errand." #TOC #toc interesting --> if you disseminate unencrypted content, then releasing anti-copy versions won't act as a disincentive for copying #toc Finally a realistic assessment of the failure of DRM - thank you Cory Doctorow! #toc cory : the bbc is not worried with you copying this specific file of doctor who... but about you copying this week's doctor who #toc Cory quotes my line about ebook publishing entailing publishing's worst-ever ratio of meeting-hours to dollars earned RT @MichaelHyatt : ”eBooks have the worst ratio of hours spent in meetings discussing them to dollars of revenue generated.” Doctorow #TOC nobody woke up this morning and said I want to do less with my music #toc #toc Cory Doctorow is on stage. Right off the bat: defenders of copyright have not covered themselves with glory. MROW! Cory Doctorow just came onstage. Talking a mile a minute about intellectual property rights failures. #toc RT @jwikert : #toc Attendees will get first glimpse of the new Espresso 2.0 machine in action (in the exhibit hall). Can't wait to see it! #toc Cory Doctorow: what the entertainment industry did over the last decade was build the moral case for stealing from them. #toc cory doctorow music industry made it ok to steal from you (ummmmm...) #toc he's as good as ever :-) #toc Don't mean to dis Brantley, who is smart and interesting. I just think a lot of this stuff is just old cultural forms + speed. #toc AAAAH CORY! I'm looking forward to this next session with Cory Doctorow. #toc espresso 2.0 is here and we are going to get a book printed! #toc When you think of literature as a catalyst, as a whole, you are only limited by your imagination. #TOC RT @spiver : "what is published is less about the books than about the people who read them" #toc (great discussions going on TOC btw) #TOC..how does this new publishing explode IP rights (big time!) but we need to think of books in fundamentally new way (this is not new) rough translations - exposing our content to the world and provide a new service to people - to know information exists is so important #toc RT @cherylpickett : #TOC Some publishers are catching on that things are changing, authors will need to get up to speed and get past the ... #TOC Some publishers are catching on that things are changing, authors will need to get up to speed and get past the fear or it won't matter "Reading is a social act." -Peter Brantley. I think it always has been ; the network gives that idea many new implications #toc And in this way preserve the "knowledge tokens" and make them more accessible. A new kind of service. #TOC Aaah. He's giving us homework! I'm not old enough to have forgotten the tragedy of homework... #toc #toc brantley namechecks skin project by shelley jackson Looking ahead to this evening, be sure to plan to attend the Exhibit Hall reception, starting at 6p tonight at #toc 6th floor of Marriott "Literature can become a (web) service" #toc #toc Brantley: we're moving into "an environment of participatory engagement" across books. Wow, Brantley just invented SF fandom ca. 1940! Book for self is becoming book for society. We don't need to stop at the words. #TOC Digital words, uniquely, can be described by other words and joined across books and linked with data." Peter Brantley Dig. Library Fdn #toc Highly networked contexts=what is published will be less about the book than the people who read them. (Aha! Audience IS all.) #TOC “Books will become less about the books and more about the people who read them.” Brantley #TOC not sure I agree with books becoming social now - there have always been book clubs and discussions- they just weren't real time before #TOC RT @chrisbrogan A book is a place for readers (and sometimes authors) to congregate," - Bob Stein, #toc PB - reading must be redefined. no longer a solitary act. an inherently social act now. #toc #toc Peter Brantley: the book is now a networked commodity. @annmichael ahahahahah... all these people should re-read dewey also :-) #toc "books are now networked commodities." peter brand at #TOC what is #TOC ? So book needs to be redefined. A new form of commodity. Rearchitecting our understanding of what a book is. #TOC #toc keynote/Brantley: books have been a successful means of conveying ideas. Reading is a thick cognitive process. It's also social. #toc brantley: reading as social product. Our analog culture moving to digital our analog culture is being uplifted to digital rapidly - what hasn't been analog historical is being "born digital" Brantly #TOC @mkirschenbaum #toc exactly, but it's more than one kind of construction, a reality hidden by the popular artifact. #toc I would love to see someone explaining the difference between written texts and oral texts... discourse and lists Jack Goody i.e. shape environments around reading (quiet private space) Brantly #TOC We're trying to engage thought, and books have conveyed thought successfully. #TOC Peter Brantley (DLF): from I.A. Richard, 1924: “A book is a machine to think with.” (Principles of Literary Criticism) #TOC We're being set-up at #toc - first two speakers are focusing on the definition of a book - but not as defined by form as much as function. #toc unsure whether I'm following a postrgrad seminar on critical theory or an account of possible futures for content formerly called books a book is a machine to think with - #TOC #toc brantley: books are machine objects, limited conception #TOC- Peter Brantkey of the Digital Library Federation--topic is how digitized literature can empower us in ways we have not imagined We think of a book as an object. Or art. Books are made by machine. In a high-speed industrial process. #TOC "Books are machine things" #toc now up peter brantley, yay! #toc Now Trending: #ToC Peter Brantly Digital Library Federation is up now at #TOC #toc: I keep eyeing the battery icon on my phone, knowing the lack of outlets here means contact with outside world will end soon. RT @jwikert #toc Stein notes that culture of remix is coming back. I totally agree, why Lessig's book is so important If you're interested in annotation, Check out Cathy Marshall's work over the years. for instance. #toc #TOC - New model of authorship - Authors engage with audiences through subjects. #toc and bob stein does not make any difference between a community and... fandom #TOC. Realizing the "republic of letters" brought on by Enlightenment" is becoming "republic of ideas", "republic of network," something.. - Espresso Book Machine at TOC '09 #toc I'm getting some of #TOC via people I Follow. Really, some of the stuff I'm reading is the definition of LAME. #toc Stein notes that the culture of remix is coming back. I totally agree, which is why Lessig's book is so important We have to learn how to collaborate, many minds, many hands on the same problem... #TOC The last several hundred years as the cult of the individual. #TOC Our great grandchildren will think of reading as a social experience - reading alone - they won't get that concept. #toc #TOC & NYC peeps, thinking a 6:30 PM meetup.drinks/dinner in midtown tonight? Anyone care to join in? DM please. by @geoffcox : Morning keynote: A Book is a Place. Bob Stein seems to have predicted the digital book in the 80s. #toc RT @sarahw : #toc stein: new def: book is place where readers, sometimes authors, congregate. Like WoW RT @geoffcox : World of Warcraft can be thought of as a collaborative work of fiction. #toc #TOC: Morning keynotes on tools of change for publishing: Bob Stein #toc: Bob Stein talking about how the community lessons from World of Warcraft applies to fiction books. New def of book: "a place where readers and sometimes authors congregate. World of Warcraft is proof that book is a place. - Stein #toc @kirkbiglione one logical conclusion to this conf should be that authors will begin to be paid to appear at libraries and at signings #toc Build and nurture vibrant communities for authors and readers = new role for publishers. #toc by @michaelhyatt : It is always embarrassing when a speaker at a tech conference can't get his presentation to work right. #TOC. RT @annmichael : in non-fiction authors become leaders of communities - in fiction they're creators of worlds that readers populate #TOC The principle role of pubs in the future is to build and nurture communities for authors and their readers #toc "reading as a social experience" will be how our grandchildren understand what we call books - Bob Stein #toc Stein: "A new-school author makes a commitment to engage with readers in the context of a particular subject." #TOC “A new-school author is someone who makes a commitment to engage readers.” Bob Stein #TOC #toc stein: new def: book is place where readers, sometimes authors, congregate. Like WoW "Books are fundamentally social experiences, much more than we realize." -Stein #toc BookGlutton & CommentPress people need to talk; they're working toward similar opportunities/platforms. #ToC "A book is a place" - #toc #toc 'conversation that the book engenders is now part of the book itself. They are social experiences. They are a place of congregation.' Bob Stein: what is a book: it is what humans use to move through time & space. Neat definition capturing philosophy of boundries #toc #TOC CommentPress: a WordPress theme for social texts @kishizuka it failed because it was not built on open standards #toc One experiment in public reading-around "The Golden Notebook"-failed, he says. Group hated the book but loved the experience. #toc #toc all of these experiments failed because they were done on proprietary standards... usenet was a nice open standard that worked ! #toc stein: brings up golden notebook as way of encourage public reading continuing conversation in margin of the book--changing relationship between author and reader #toc #toc audience thinking on the network slowing the stein presentation CuriousTwit @andrewspong : in terms of interaction #toc Bob Stein now explaining the CommentPress idea, which I love. #ToC #toc Bob Stein says social aspect of online content is what we all missed back when. Me: This is one of the few Ted Nelson missed too. no one realized in the 80's-more important than getting data and content off a network would be connecting people on a network Stein #TOC #toc stein: Books are what humans use to move around time and space listening to Bob Stein at #toc, enjoyable history of how what a book represents is changing RT @kirkbiglione : RT @mdash : Any sufficiently advanced ebook is indistinguishable from the Internet. #toc #toc the nyt website from 1996 looks like lemonde.fr today !!! Some1 unpack this cncpt a little more, pls? RT @CuriousTwit : Bob Stein at #toc. Books r user-driven media, as distinct from producer driven. Stein demoing first cd-rom book "to have an impact on the market." Analysis of Stravinsky's Rite of Spring. #toc Retweeting @BookNet_Canada : #toc announcement: bookworm is now part of oreilly labs check it out at bookworm.oreilly.com - Congrats @liza OK, I had no idea that Bob Stein started the Criterion collection! Specifically thought of it as "a publishing company" #TOC #toc keynote/Bob Stein: How our definition of "book" has evolved based on purpose, not form. Calls them "user-driven media." Watching opening presentation about the future of digital publishing at #toc - #TOC Tools of Change has started with a discussion of the future of the book! industry conferences are different. #toc scored a seat near an outlet at #TOC - woot! Now waiting for Bob Stein's keynote imminently. #toc en place pour les keynotes rigolotes... surtout cory doctorow is surprised by the scale of #toc. Audience must be twice that of last year. Impressive, considering the climate. #toc met Violet the westminster-award-winning basset hound walking out of the marriott It's weird living a life where people like Cory Doctorow & Chris Brogan seem like celebrity sightings. #ToC RT @ mariaschneider: @thewritermama is doing an awesome job covering publishing industry changes at #toc conference. Check her out. Appears by the Board that my idea for a roundtable on standards in publishing was accepted. Join me at 7:30 Wish TOC had let me know #toc This EUer says that's good to hear! RT @modernevil : Breakfast chatter at #ToC makes me think EU will ld the way with open sndrds like epub. There's far too much visual stimulation in Times Sq. Make it stop! it's hurting my brain. #toc RT @toc Expecting a great opening lineup of keynote speakers this morning here at #toc: Catching up from yesterday's #TOC. Tnx to all who shared for making so many of us feel like we were there. We so appreciate your tweets. @thewritermama is doing an awesome job covering publishing industry changes at #toc conference. Check her out. - My view from breakfast at #ToC - relaxing before a very full day of sessions Speakers lounge. Coffee. Lots of coffee. #toc Headed to the #toc breakfast & then hopefully great morning keynotes. Expecting a great opening lineup of keynote speakers this morning here at #toc: getting ready to meet more neat people at #TOC today - great crowd! thank you @frantoolan and @katmeyer for great great party. #toc #toc morning keynoter Peter Brantley runs a great email list that we mirror at Also, random thought before dragging ass to #toc: I want to see T.C. Boyle interact with book club ladies. It would be all kinds of awesome. @drmabuse @THE_REAL_SHAQ at #toc would be awesome but I think he's making a video appearance at the Shorty awards later this week... #toc #toc today. Kemia Bar was a great spot for the #TOC Bookish Tweetup. Thx Firebrand Technologies! Enjoyed meeting folks from AuthorsGlobe.com @RevzNexus Will u be at #TOC on Tues AM? I will be, Hope to meet u there! @jeffpulver and @chrisbrogan stopped by the #TOC Bookish TweetUp. Great to meet them. Looking forward to more tomorrow at #SocComm @KatMeyer it was an awesome party, thanks for inviting me! #TOC Best #toc party ever! Great job @katmeyer and @booksquare . And thanks to Firebrand for sponsoring. Home from #TOC tweetup. Flirtinis were excellent as was networking n conversation Damn, Press Conference on Thursday w/ @lancearmstrong in Sacramento, Basso, Cavendish, Levi, etc . Should be fun! #ToC Damn, Press Conference on Thursday w/ @lancearmstrong in Sacramento, Basso, Cavendish, Levi, etc . Should be fun! #ToC Walking 'home' to my hotel. Feet sure I should have given up long ago. #ToC bright & early tomorrow. R tweets @ #toc more cyber navel-gazing a la tweeting @ twitter? sure can B solipsistic but also emergent co-learning. more both-ness. R tweets @ #toc more cyber navel-gazing a la tweeting @ twitter? sure can B solipsistic but also emergent co-learning. likely both. #toc RT @ami_with_an_i "@katmeyer & @booksquare just threw the best party! #toc" I'll confirm that! Great job, you two. Finally turning in after a long (and fun and informative and productive) day at #TOC! @katmeyer @booksquare @Ftoolan Enjoyed the #TOC Bookish Tweetup. Thank you! Just got back from the #TOC gathering at Zanzibar and the Tweetup at Kemia. Thanks to Firebrandtech.com for sponsoring the latter! @smartbitches #TOC Let's meet at TOC! Abruptly ran out of steam after cocktail reception, and have work to do anyway. Sorry, #toc tweetup! On my way home from #toc. So far a really good conference. Look forward to tomorrow. Stop by the Impelsys Booth 8. Alright, I’ll stop being a party-pooper. I’m on my way to the Tweet-up. #TOC GOVERNMENT DEBT WILL NOT ' CHANGE' THAT WEAKNESS, HELLO #TCOT, #FAITH, # STIMULUS, #TOC If I got paid for what I might be hooking up right now at #toc my life would be perfect Enjoyed a drink at The View, top of Marriott after #TOC with Jesse from @chelseagreen and @bruceshaw , great views All hail Antonio the beer fairy #toc RT@Springbaby31 : #TOC Terrific first day! If ur not attending, presentation docs are available online from O'Reilly Wow. No line at LGA taxi stand and cabbie is FLYIN'. I may make to the #TOC event after all! RT @mikecane : #TOC #notattoc A reminder that print is dying EVERY DAY: (a bit morbid) Learning lots of interesting stuff via @chadrem 's tweets and blog posts from #toc conference. The O'Reilly reception is nuts. Too many people in too small a room. #TOC Great first day at #toc. People were interested in our story. Made great contacts. Looking forward to tomorrow. Really good chat with Neelan and Marc, now quick pit stop and off to the opening reception #toc My new Posterous on #TOC "Smart Phones: The Gateway Toy in Everyone's Pocket," - wisdom from @chrisbrogan thnx! RT @markcoker : Great soc media mkting etiquete fr @chrisbrogan at #toc "If I reach out to shake your hand don't put your tongue in my mouth" #TOC Terrific first day! If ur not attending, presentation docs are available online from O'Reilly I have to sign off for the wrap up....computer is out of power. See ya tomorrow! #TOC Trying to convince myself to go into NYC for #toc tweet-up. Want to see @KatMeyer etc. in person, but means more time on train than there. #toc any more openings on the guest list for tonight? I think I missed the cutoff for the RSVP Oops! Pilots don't work in communities. Mis-type! Pilots are often underfunded. Small scale doesn't equal large scale. #TOC Create a pilot that is going to be meaningful so you can learn lessons for your broader community. #TOC What to do with the biz you inherited? All those machines! All that overhead? #TOC Sorry I missed epub discussion. We'll definitely be talking more about epub @ universal standards session wed. #toc Look for links back to your site? Watch activity. Manage expectations at your biz. Don't be unrealistic. #TOC How much do users care? Passion? Like people to like. #TOC If it can't survive in a bulletin board, it can't survive. #TOC is slightly worried about his free cocktail. And may get aggressive if he misses it #toc This session will run over. :( Discussion point to follow... #TOC Learning about our audience and not just a marketing effort. Mine that community for ideas, demographics, development... #TOC don't 'sell' a book -- 'share' and 'build' an enthusiasm around a common interest, in author or subject #toc How to bridge the gap between the experts and the community? How to gather great questions for future editions of books. #TOC The ultimate goal:monetization. How does it factor in? #TOC Should you create a competitive community if one already exists? #TOC by @thewritermama : Do you have a community or do you need to form one? #TOC Do you have a community or do you need to form one? #TOC by @gamoia : RT @toc Speaker slides for #TOC tutorial presentations are starting to be posted: #llibres-e by @jasonboog : Compared to comic con the #toc is a breeze to get online. Viva conversation! Have to leave the session before it's over - it's been GREAT meeting you all. See you tomorrow and Wednesday! #TOC RT @liza : Introducing epubjs, a lightweight Javascript ePub reader: #toc RT @toc Speaker slides for #TOC tutorial presentations are starting to be posted: #llibres-e Keeps coming up today: where's the ePub logo? #toc At some point I will remember to put on lip gloss BEFORE a conference, not 20 minutes before it ends. - #TOC [the much-needed feminine POV] Can't decide what's better- the group discussion or the lecture - think it might be the discussion (even though the lecture was great) #TOC by @oreillymedia : RT @toc Speaker slides for #TOC tutorial presentations are starting to be posted: #toc Keith Fahlgren, O’Reilly: Think Creative ebook links-- link to a map of a fantasy world when described in fantasy book.... ePub eBooks On The Palm Pre? #TOC #notattoc by @rodzvilla : Of course I'm going to spend my time reading the XML presentations from #TOC see what I can get from them. by @adamengst : Ironic that because I'm not at #TOC I end up writing two articles about ebooks in TidBITS. for tho... Jack McKeown and Verso Advertising at #TOC talking about vertical ad networks!! Finally some business injected into publishing talk. interesting session with Josh Tallent - Kindle formatting guru. Can't wait to talk with him. #toc #TOC DAISY Pipeline framework for document- and DTB-related transformations If there are more and more people who want to write, set up a program of apprentices for twenty bucks a month. Brainstorming. #TOC Speaker slides for #TOC tutorial presentations are starting to be posted: Just made $100 testing conflink. Thanks @toc #toc We're back after the break in Building Online Communities... community doesn't necessarily equal social networking #TOC Battery at 20% and falling. #toc sees the 'community manager' needs a team of cross-functional, well-connected support. And needs power to be able to 'get things done' #toc sees that the 'community manager' is a special and rare skillset -- it is not a job for a marginalized intern #toc @x5315 That's what I'm doing - it's just set to #toc - I added it as a custom tag (but now it's trending in the top 10) by @betsyp : "if done properly, communities will transform the way marketing works" CMO ->chief community officer #toc @annmichael Seems to me that customers have always been driving the bus, but we're finally starting to notice (tip?) the bus driver! #TOC whew! break time #toc @GeoffreyDennis it's still going on; I've been told to watch this page for download updates. Hope it helps. #toc "customers are driving the bus right now and they will for the foreseeable future" #TOC the XML tutorials are the most popular - #TOC The future is affinity communities around content. #TOC Reading the tweets from #toc (Tools of Change conference) on www.twitterfall.com - great site for real time tweets @liza HEY LIZA! #TOC is checking out Twitter updates from folks at the Tools of Change conference in New York: #toc Don't get caught in the 'Not Invented Here Syndrome' : you may not have to build it #toc despite initial cringe-inducing "breaking into groups" part, francois & ed r doing gr8 job showing value of community bldg 4 biz #TOC Woot! My good pal @RonHogan has been tweeting bits from Tools of Change (publishing tech conference). #toc for take-aways. Communities should have real-life component i.e. meetups.It's not all virtual. #toc. #toc: [twitter] community manager will be different depending on environment and might change over time - eBay example #TOC @ami_with_an_i I'll be there! :) Looking forward to seeing you again. Who else is going to the #toc event tonight? Communities increase product intro success rates. #TOC communities CAN increase revenue per customer dramatically. (from "tribalization of business study"). #TOC Communities can increase profitability by 50%. #TOC "you should have your experts participate" in your company's online community #toc RT @spiver : "the people you want to reach have already gathered somewhere else." Creating Community Around Content #toc Retweeting @BookNet_Canada : RT @mtamblyn : Missing Tools of Change? Not to worry - download the presentations here. #TOC RT @mtamblyn : Missing Tools of Change? Not to worry - download the presentations here. #TOC @KatMeyer On the other hand, a passionate volunteer might be better than a paid staffer? #TOC Know your user. What's quality service to them? #TOC Most companies are spending less than $50,000/year on community development. 58% of companies in this study. #TOC People joining your community r lending their social capital - you'd better do something for them. That reciprocity thing again. #toc Just hired a part-timer to manage my online community. Guess I'm just like the big guys #toc @chelseagreen #toc Have you given your presentation yet? Who will be at the #toc mediabistro party tonight? I'd love to know who to look for in the crowd! Value from a community is not always measured by 'activity'. People may get tremendous value as a lurker. #toc companies reported biggest obstacles to communities: getting people to engage; time to manage- are they properly valuing the lurker? #TOC Communities can create a number of new ideas. Create awareness. #TOC next to me at toc this morning: an alpaca farmer who wants to get into social media. (alpacas are these: #TOC How to figure budgets for communities? There's a problem here. #TOC some companies have a cross-functional group of people accountable for community #TOC RT @AnnKingman RT @annmichael : the easier you make it for me (the user) to do what I want to do the more members you'll get #TOC Most often marketing is internally accountable for the community (they say on the slide in "charge" - but that's a loaded gun!) #TOC RT @annmichael the social infrastructure of the community is much more important than the technology infrastructure #TOC (tech <> tribe) interesting - one reason companies setting up communities is to reduce cost - #TOC the M word - community monetization results from: mkt research, word of mouth, customer support , STORIES - where ROI takes place. #TOC #toc made it to the Marriot and heading fown to speaker registration... hello NYC and TOC! Retweeting @annmichael : the social infrastructure of the community is much more important than the technology infrastructure #TOC “A community is like a ship; everyone ought to be prepared to take the helm.” -- Henrik Ibsen #TOC "the people you want to reach have already gathered somewhere else." Creating Community Around Content #toc My Bookworm now calls itself a Bücherwurm. #toc Switched to community session w/ Francois Gossieaux - first session today (out of 4) in which I can read the slides. #toc RT @annmichael : the easier you make it for me (the user) to do what I want to do the more members you'll get #TOC (love this, it's so true) @jtallent 's talk at #TOC promises to be techie w/ code examples for Kindle. Hooray! "The easier it is to do transactions, the more members you will attract." #toc Bring value to the user. Align your goals to the user. They will bring others to you. Not about your business needs. #TOC this presentation is from beeline labs and Deloitte - they're doing a great job - sorry I didn't mention that before! #TOC Building Communities seminar: This is good stuff. Pitched just right, imho. #TOC the better you match content and members to member profiles the more members and content you will get #TOC and the more members you have the more content you will get #TOC Community Session The better content you have and the more content, the more members you'll have. You have to have professional content on there. #TOC @katmeyer it got dark...perhaps mood lighting? or post-lunch nap? #toc did it just get dark in here or should i be seeking medical attention? #TOC social framework vs. market framework -- success happens in social framework #toc (don't jump from social to market - screws up community) Social is belief in paying forward. Marketing is with a contract. #TOC people want to help and be helped - it's a reflex .Community session #toc People naturally expect reciprocity Comm Session #TOC XMLin Practice: "You gotta start with something you can re-use." #toc Three motivations: we want to connect with other people. To get advice. To get directions. It's hard wired. #TOC "They[communities] do your work - if you align with them in the right ways" Humans hard-wired for tribal activity. #toc In Building a Communiy around content. After team discussions, talking about the first community: tribalism which still exists today #toc communities will form whether you like it or not - the tools are in their hands Community Session #TOC Francois Gossieaux, Beeline Labs, will deliver insight from cross-industry study of communities. #toc @ronhogan did fabulous job as group leader. much less painful than it could have been. #toc Community=Acceptance of all, shared experience, sharing favors, diverse perspectives, flexibility of participation, prestige, trust... #TOC Community=Combining competitiveness with friendship. #TOC Building Community Tutorial - more interactive and conversational than this morning's eBook seminar = more fun! #TOC "Books are messy." Yep! #toc Interesing that more audio books have been sold with no DRM. eBooks heading this way, should be for the better. #toc should we consider doing epub only like some publishers? no kindle then. #toc the epub presentation for ebooks 2 has not been very helpful. I really don't care about the nuances between epub and pdf. #toc by @CuriousTwit : after a nice lunch, prepares for more learning at #toc as Francois Gossieaux talks about Building Communities Around Con... by @shermanhu : HarperCollins announced 2day revenue dropped 25% in last qtr. Operating income plunged 66%. #TOC (via @MichaelHyatt ) by @cmaisannes : In eBooks II: Formats & Standards @ #TOC by @michaelhyatt : HarperCollins announced today that its revenue dropped 25% in the last quarter. Operating income plunged 66%. #TOC by @RonHogan : #toc @kpwerker called it. he's writing with a marker on a dryboard. by @danwallek : eBook II: Formats, Standards, & Implementation session at #toc started. Garth Conboy speaking from eBook Technologies. by @mikecane : Amazon Kindle bites the dust? $187 to fix #TOC #notattoc by @DanKok : starting ebooks2 tutorial. Sounds like the focus will be on Kindle, so I'm looking forward to it. #toc Building Communities Around Content #TOC: see communities grow organically - how do you build comm. "inorganically"? Can you? by @eykd : Ah, XML -vs- Kumbaya. I picked the right tutorial. #toc Building Communities Around Content #TOC nice to have such a multi-national group; talking author & publisher roles in communities in print on demand tutorial at #toc starting ebooks2 tutorial. Sounds like the focus will be on Kindle, so I'm looking forward to it. #toc In eBooks II: Formats & Standards @ #TOC Following tweets from conference via twitterfall search gives you opportunity to be in more than one session at a time. Whoohoo!! fun. #toc At Building Communities Around Content at #TOC RT @toc we're giving away $12K worth of ebooks on a sony reader signed by @timoreilly at #toc @DaveTitle looks like it's #TOC RT @toc : we're giving away $12K worth of ebooks on a sony reader signed by @timoreilly at #toc @chrisbrogan had a big shout out for my friend Mike Hudack (@mhudack ) and blip.tv this morning at O'Reilly #TOC - Mike, you have fans! Observation: average age at #toc = average age at #where2 + 15 years (conservative estimate). For once I'm among the younger ones #TOC #notattoc Just got a SECOND span of tweets about a NEW shitload of eBooks added to the App Store! Searched Twitter for #TOC: Trying to confirm detail of Stephen King's excerpt this morning - searching, but let me know if you were at that part of #kindle conf. #toc RT @shermanhu : Kindle allows authors & small pubs 2 self-publish ez-ly, unlike Sony & iPhone eBook apps (via @jtallent ) #TOC #Kindle RT @chadrem : Updated my random notes from the @chrisbrogan Social Media and Blogging session at #toc @RobinBryce Robin, what is #TOC? What conference is it? @drmabuse same with me - still catching up on work but will be at tonight's parties. #toc RT @chadrem : Updated my random notes from the @chrisbrogan Social Media and Blogging session at #toc Stephen King on the e-book forefront again - this time launching exclusive content on the new Kindle, that's cool - - #toc RT @MichaelHyatt : Equip people by giving them bundle of content: physical book, ebook, audio, PDF, etc. They want it all. @ChrisBrogan #TOC Are you in publishing? @jeremyet I'm talking to you. :) You should be watching the tag #TOC on Twitter Search. Go here: @MichaelHyatt thanks for the definition of "slush pile" I am not an author or publisher but still following #toc to broaden my mind. "media consumption will take place by people choosing from a wide variety of screen configurations" - M Shatzkin on publishing in 10y - #toc The Industry’s Future informative #feedly #toc Do you use different ISBN's for each eBook format? What about DLI's? #toc @toc @tizra lets anyone host content by-chapter or any other unit for sales, subscription, or sampling. Why be borg'ed by Google? #toc #toc blog let's you get to know the personality. URL seems like you're selling your store. In the speaker room, working, but ready for a bite to eat... #toc 1 step closer 2 hello kitty! RT @RonHogan : oh boy: now kindle comes in pink. why don't more books come in pink? #notattoc and #toc #TOC Kindle allows authors & small pubs 2 self-publish ez-ly, unlike Sony & iPhone eBook apps (via @jtallent ) #TOC RT: @rkomatireddy : that kindle ebook reader thing looks cool. Now i just have to learn how to read... #TOC #notattoc #toc so springer does not want to put DRM in their ebooks ? I challenge you to tell me why a blog isn't a better place to refer to than a website. - @chrisbrogan #toc RT: @telegraphnews : India bans diplomats from facebook #TOC Authormapper looks kinda cool. #toc (via @hsanderson ) @ChrisBrogan suggested we put our “slush pile” online. Maybe we could get users to review and rate. Hmm. #TOC Forgot to tag the Aplia reference as being from #toc, RT @laurahazardowen : put your slush pile online! @chrisbrogan #TOC If you are an editor, you're a curator. Brogan. #TOC RT @toc RT @DanKok : Selling books by the chapter, sampling. #toc RT @shermanhu : Shld U B on every SM channel? @chrisbrogan A: Don't think so. Invest in reverse order U can pull away if needed. #TOC Sad that I couldn't go to #TOC this year - though I'm recovering from the surgery well, I still tire easily, and traveling would be tough. RT @DanKok : Selling books by the chapter, sampling. #toc "More tools lighten the load. Parse it out." Brogan #TOC mobile google book search. didn't know this was out there #toc Selling books by the chapter, sampling. #toc RT @shermanhu : @ChrisBrogan (overselling on social media): 'if I hold out my hand 2 shk ur hand, don't stick ur tongue down my throat' #TOC i want to go to there...RT @SuzAxtell : - Check out what we're giving away at #TOC tomorrow, signed by @timoreilly @DanKok : yes but are most customers shopping at publishers websites? #toc @VerdantHFC Seems to me that there's value in sustainably printed and bound books, but why try to cram new content into old biz models? #toc At #toc, eBooks 1 session does a nice job of providing the landscape of different markets (Trade, STM, Reference, Education) #TOC attendees, don't forget to rsvp for the cocktail party tonight at Zanzibar that we're co-hosting with @mediabistro @ChrisBrogan (overselling on social media): 'if I hold out my hand 2 shk ur hand, don't stick ur tongue down my throat' #TOC Anyone use that extra string to turn off the search field when you embed a YouTube video? Why? #TOC #nottoc Most trade publishers are selling ebooks directly from their websites. #toc RT: @kirkbiglione : @mikecane amazon doesn't charge for conversion by email. At least not yet. #TOC #notattoc Shld U B on every SM channel? @chrisbrogan A: Don't think so. Invest in reverse order U can pull away if needed. #TOC(via @jsteeleeditor ) You can make media that changes the way people interact. Brogan. #TOC @jtallent - some kindle luv 4 u RT @kirkbiglione : #kindle2 reads books aloud. Nice accessibility feature. #TOC Discover where ur customers R, & B there. (Laura: genuinely get into it!) @chrisbrogan #TOC (via @laurahazardowen ) What sort? Mostly arts? How many STM? RT @shermanhu : "14 mths ago we hd 90K books avail 4 Kindle. 2day it's 230K & we're accelerating" #TOC Hey @chrisbrogan #toc broke ass gourmet check out mud cookies from Haiti @MichaelHyatt Have gone over to #TOC with no idea how to listen or reply. Is there a TOC guidelines for Dummies? listening in on the OReilly Tools of Change for Publishing, tag #TOC. all kinda shakeups going on in that world, let's C what pearls we get "14 mths ago we had 90K books avail 4 Kindle. 2day it's 230K & we're accelerating." #TOC #notattoc (via @jafurtado & @mikecane ) RT @shermanhu : Watch 2 video demos of the new Kindle 2 here: #TOC Anyone at #toc got an iPod charger I could use for 10 minutes during lunch? @chrisbrogan : "don't obfuscate your contact info" - let users reach out to ya. I agree, but can it be tougher for publishers/companies? #TOC #TOC #notattoc Ummm ... I'm hearing the Kindle 2 no longer has an SD card slot. WTF?! RT @mashable : Kindle 2.0: Thinner, More Storage…But Is It Enough? ( ) #toc RT @bynkii :The kindle 2...now twice as easy to lose #TOC #notattoc getting ready to head up for O'Reilly Tools of Change; will be live-tweeting as of tomorrow #TOC Someone at #TOC just revealed WiFi *was* accidentally TURNED OFF in conference rooms. All your tweets? We don't haz them! @chadrem You're being too hard on yourself in your blog post! #TOC @conniereece and to get all of the #TOC go to twitterfall At South Station on my way to #toc and already signs of NYC: a stack of NY Posts with "A-HOLE" headline. That's one way to attract readers. @MichaelHyatt With all due respect to @GailHyatt , I'm enjoying your tweets from #TOC. Especially what @chrisbrogan had to say. RT: @jafurtado : 14 months ago we had 90,000 books available for Kindle. Today it's 230,000 and we're accelerating." #TOC #notattoc @Rob_Shrake Apparently #toc - - google search @MichaelHyatt But what of us not at #TOC How will we find out what is going on if you don't Tweet? @Rob_Shrake so far I have table of contents and Thoroubred Owners of California - decisions decisions for #toc @julietrelstad hope you can tweet the highlights! The #toc stream has been mostly Social Media. Staring at #TOC search cheaper than attending but making it hard to do my job. Wait-pub is my job!!! RT @dslessing : @chrisbrogan sold $8000 worth of books on Amazon Dec and Jan as book reviewer from his blog #toc Following the O'Reilly conf this morning...seems Chris Brogan is calling Twitter "ambient intimacy" and "interactive story-telling." #TOC RT @mikecane : #TOC #notattoc K2 has text-to-speech. Will READ OUT LOUD to you. (I hope not with Bezo's voice & laugh!) @MichaelHyatt Don't tweet less! @gailhyatt can just filter out your #TOC tweets :) I like hearing what your sharing! #TOC #notattoc K2 has text-to-speech. Will READ OUT LOUD to you. (I hope not with Bezo's voice & laugh!) I agree with Chris Brogan that e-mail marketing is so key. And is in no way dead. With PERMISSION! #TOC so find out where your customers are, and be there. (and i'll add: genuinely get into it!) @chrisbrogan #TOC Q: Should you be on every soc media channel? @chrisbrogan A: I don't think so. Invest in reverse order you can pull away if needed. #toc @unmarketing hi class from #toc #TOC #notattoc Kindle 2 pre-order page: RT @daymix : New Twitter Trend: #TOC #TOC iPod battery almost dead already = no tweets this aft. So sad. #toc Dang. Why aren't I at #TOC? Looks to be the place to b for next gen publishing today. #TOC #notattoc Kindle 2 THINNER than an iPhone. Sheesh. If the value proposition for books is diminishing on facebook, where is it rising? #toc ChrisBrogan on overselling on social media: 'if I hold out my hand to shake your hand, don't stick your tongue down my throat' #toc RT @josephinedamian : RT @MichaelHyatt : RT @spiver : #toc "everyone says they'll never get on twitter but everyone eventually does" @chris ... RT @laurahazardowen : On Facebook marketing: "If I'm using my hand to shake your hand, don't put your tongue in my mouth." @chrisbrogan #TOC @chrisbrogan online sales for our small independent book publisher are up 35% this year largely due to social media participation. #toc "If I reach out my hand to shake your hand, don't put your tongue in my mouth. We're not there yet, kids." -CB on Twitter marketeing #toc On Facebook and MySpace marketing: "If I'm using my hand to shake your hand, don't put your tongue in my mouth." @chrisbrogan #TOC If I stick my hand out to shake your hand, don’t stick your tongue in my mouth. Brogan #TOC Stephen King is a good one to publicize Kindle... He did an ebook experiment before, back in the day, yes? #TOC I'm glad to hear @ChrisBrogan say he doubts the FaceBook value proposition. I agree. I am getting really tired of it. #TOC @michaelhyatt odd, not outlets at a #toc conference? good business model: coming off "as a genuine person sharing parts of his life in a way that comes back to revenue" @chrisbrogan #TOC @michaelhyatt yep, I was tempted to run over for the big annoucement and then come back, oh well, too late now. #toc RT @michaelhyatt : It’s too bad Amazon.com isn’t announcing Kindle 2.0 here at the #TOC conference. I’m just jealous. Video blogging != Appearances on Conan O'Brian... does it? #TOC Curious why Eric Severson has not mentioned epub in his "important XML for publishers' at #toc? RT @susandanziger : At the #TOC conference watching a speaker drink beer at 9:45am ! train a palette...? #toc @hsanderson @susandanziger it's water. it's just in a fancy bottle. @chrisbrogan is not drinking beer yet. #TOC While they clutch their pearls at #TOC I just got a whole shitload of tweets for eBooks added to the iPhone App Store. Use ConfLink to connect w/ other #TOC attendees. Set up your profile, see who else is here, and more! Opt-in at www.toccon.com/go/conflink RT @russmarshalek : I don't think we have fully discussed how we can harness microfiche for book publicity yet. #notattoc #TOC) @annkingman u r being featured on big screen by @chrisbrogan (well, BOTN is anyway!) #TOC thinks #TOC broke twitter! Hey, Twitter is Interactive Storytelling. #TOC it's not about the book. it's about the experience around it. #TOC It's the talk around the book that gets people to read the book. That's buzz. #TOC @chrisbrogan : always always celebrate the audience. Author Twitter page with background of readers holding up book #toc RT @MichaelHyatt : @ChrisBrogan is explaining to the n00bs what Twitter is. Better question to answer: “What has my attention?” #TOC I don't try to control the message. I have a service to you. - @chrisbrogan #toc This may be one of the most interesting, novel presentations I have ever seen. Totally random. Totally non-linear. @ChrisBrogan at #TOC Chris Brogan thinks I'm brilliant. Well, as part of a collective #toc clever russ RT @russmarshalek : perhaps we should investigate the phonograph machine! #notattoc #toc @GeoffreyDennis 10 a.m.: #TOC Just bought flip video during chris brogan's talk at #toc checked in at #toc skipping the morning tutorials to get some work done You can also create a #TOC group in Tweetdeck, using the Search feature. I don't know of a way to do this EASILY on iPhone. keep the #TOC tweets comin'! #TOC recorded @Chrisbrogan back with my Flip and posted to Youtube. Video processing link tk. RT @kate_eltham EBook Business Models & Strategies seminar notes here: #TOC RT @MichaelHyatt : If you are not at the O'Reilly Tools of Change Conference , create a search group in Twitter with the #TOC tag. @MichaelHyatt what tool can u do that with on your iPhone? #toc RT @Chad Capellman @chrisbrogan talking about Flip cameras. Right after I uploaded my Flip video just shot to YouTube #toc @azkat is next 2 me @ #TOC &she's typing away on facebook while i'm tweeting - battle of the soc media platforms! OMG TWITTER FAIL #TOC loves that the ebook I tutorial break this morning is scheduled to coincide with the announcement from Amazon #TOC If you want to get live tips from O'Reilly's Tools for Change in Publishing conference, search 4 & follow #toc at #TOC I hate the term "Soccer Mom," Chris. Marketers: Stop using the term "Soccer Mom." It's insulting! @michaelhyatt agreed. That would be a great feature for all channels #toc So @chrisbrogan is now talking about Flip Video cameras. Right after I uploaded my Flip video I just shot to YouTube #toc Here's a vocation I never heard of before "Library Scientist". How nerd-cool is that? #TOC RT @MichaelHyatt : A quality blog creates interaction, is easily accessible (no registration required), equips the reader. #TOC In the eBooks I tutorial session at #toc. Screen shots on projector screen are too small to read from halfway back in the room. :( Delighted that so many people are tweeting from Tools of Change for Publishing #toc #toc wow. Genuine & authentic are the new "tricks" of marketing. This is going to be interesting... @kate_eltham are you in ebook session? #TOC b/c i want to be there too! @KatMeyer Now you make me wish I was in that session instead #toc Whoops, forgot the tag. EBook Business Models & Strategies seminar notes here: #TOC @laurahazardowen yeah, my laptop has 10 minutes left here at #TOC - where are the outlets! @chrisbrogan suggests chipin.com to get people to donate money to get books to teachers but managed to compare it to drug dealing ;-) #toc p.s. it would be awesome if there were lots of outlets in here. i mean electrical outlets. like built into the tables. #TOC Attending #TOC, listening to Chris Brogan converse and interact with audience. How does a blog sell a book? it would also be awesome if people start arguing in here. #toc It is only 9:10 on day one, and already I can tell that juggling work and following #TOC is going to be a struggle. Brogan, with some fighting words! 'No one is reading Moby Dick anymore, except lonely people.' #toc @toc that's cool! Bet we can get up to number one #toc Now Trending: #TOC Didn't know that harlequin Canada holds writing workshops #toc @ChrisBrogan says he doesn’t like to use slide decks anymore. I agree. It’s not about the technology; it’s about the content. #TOC #TOC Would be interested to know if the Palm Pre comes up in any conversations or panels. #MeetPre off to #TOC will log in again from there. Heading into NYC for #TOC. Trying to follow #TOC, listen to radio and write at the same time. This can't possibly work. not doing tutorials at #TOC, meetings and talk prep, but first breakfast, have had two coffees already, now need food. “We're not in the book business. We're in the information-broker business.” @ChrisBrogan #TOC The wireless in the TOC Ballroom is working. Finally. #TOC At #toc listening to Eric Severson talking about the history of XML- marking up the bible. hehe @eesullivan ... @chrisbrogan - When my wife comes back from a bookclub meeting, I never hear a thing about the book. #toc @DanKok Damn I wish I could be at the #toc conference. Looking forward to the reports to come out of the Tools of Change conference today. Wish I was there! #TOC Shut out of XML talk, so in the back of Brogan session. #toc #toc "the web won't save everything. Good business will. @chrisbrogan RT @chrisbrogan : I'm in a roomful of the smartest publishing professionals in the WORLD. #toc at #TOC and the wireless is working now! "I prefer people checking their email/ texts/ calls/etc" during presentation says @chrisbrogan #toc At #TOC. Looking for colleague and can't find him. Oh well. I going down to get registered, then onto @chrisbrogan 's session. Let the games begin! #TOC #toc qui est déjà la ? Glad there are so many #TOC tweets so I can follow it online. Breakfast is served at #TOC, yum. We are *this close* to being sold out, woo! Only the early birds are here so far, but the energy is great. on the 7:08 to #TOC. Metro North should have a sleeping car w/ dimmed lights at this early hour. #TOC tutorials start in about an hour. Grab your breakfast up on the 8th floor in the Mahattan Ballroom. I want to attend @ChrisBrogan’s speech this morning. It starts at 8:30. Does anyone know when it is over? #TOC The route planning tool in Google Maps is really good - have my journey downtown all planned out. Time to register first though #toc @WWofP #TOC Don't worry about "books in print", only the "in print" will go away, and you will still be left with what you love - the "book" Off to O'Reilly Tools of Change in Publishing in NYC. It's all about e-books, e-books, ebooks. #TOC My #NYCC posts are ready to publish tomorrow morning, and I'm going to bed so I can get up early for the first day of #TOC. Conference life! RT @timoreilly : #TOC ....Starts tomorrow in NYC. - note to self to follow-up on proceedings #TOC conference sold out, then reshuffled rooms to fit in a few more people, so open again. Starts tomorrow in NYC. I just landed in New York. Inbox zero, but I still need to revise my presentation. #TOC I *should* be going to the Tools of Change conference right now. Of course, I'm not. Par for the course. #TOC 10th annual GARP Risk management and expo was in the marriott marquis today where #toc will be ... That must have been a hoot! #toc people, if you take a break, check out the NYPL for the Yaddo exhibit I'm seated on the plane. My goal for this flight? Get my inbox to zero and my speech retooled. #TOC RT @toc #toc is now sold out! @mikecane must have finally registered. With Frommer's, Lonely Planet and TripAdvisor on our Weds panel, wondering what people want to learn most abt travel publishing at #toc. anyone going to tools of change tomorrow? Be interesting to know what bits of the future are there... #toc #TOC! Flying NYC tomorrow,looking to do dinner w/ interesting people Tuesday night; my panel is Weds w/@anachison , @jeffjarvis , @nickbilton @MichaelHyatt wants advice on the dress code for #TOC. I'll be fairly casual, khakis & maybe a sportscoat on the day I'm presenting. Others? @MichaelHyatt seems split between #TOC and #toc. #toc is less shifting, but to each his own. @JaimeyWB wilco. I'm looking forward to catching up with peeps at #TOC and at a less frantic pace. why might I need an SD card big enough to hold several hundred ebooks? Find out at #toc #TOC The Inevitable Rise Of Cockroach Media . . . Bummed about missing #toc, especially since I'm working in the city now. About to head to airport to fly to #TOC @JaimeyWB Yep. #TED to #TOC. I'm flying to JFK tomorrow direct from LAX. @liza I will be at #TOC , a last minute thing -- look forward to meeting you there. Set up my #toc schedule, subject to change of course This was hard to narrow down! I haven't resolved the 2 simultaneous sessions I'm affiliated with but here's my #toc sked @modernevil Nope. I'm not going to #ToC this time around. Would love to, but it ain't in the cards. @evo_terra Wait - Am I going to be seeing *you* at #ToC? Man, if that's the case I don't know if I'm excited to go any more... :p speaking @smartbitches , sarah drops by booksquare to squee about our upcoming #toc panel: Humanities students need to "understand virtual worlds as rhetorical and ideological spaces" Kirschenbaum will be at #toc @toc My fear is that the people at #toc include most of the tools of change for publishing. If so, that's bad. wrapping things up today and getting ready for #toc next week. Podcast episodes for tomorrow are ready to go. Next weeks', too - I'm going to be at #TOC, so I got them done early. Is it dumb for me to assume that NYC will have free wifi most everywhere? #toc Nice to have you as twiends, @jforrest and @KFZuzulo . Either of you going to be at #TOC? @toc creating custom schedule on #TOC website was great. Next year - can we add personal meetings on our schedule? @jennifertribe I will be there. I'm presenting @chelseagreen 's web success story on Tuesday. Are you presenting? #toc @chelseagreen I'll be there. You? Search on #toc to find messages related to the conference. Looking forward to #TOC next week and 2nd trip to NYC ever had the brilliant plan to do powerpoint for #toc panel. have remembered powerpoint is evil. lots of quotes from readers re: ebooks. RT @chapmanchapman Our TOC Party details! Tue. Feb. 10th / 8-10 PM / Lolita Bar, 266 Broome bet Allen and Orchard / $3 drinks til 9 #toc little joy tocando na trilha da novela 'três irmãs'. já era, #banalizou @RonHogan yup the TOR panel at #TOC will rock. but if u r so over the rock-star TOC panel thing, u will want 2 go to the TOC Cloud panel! Geeking out prepping a Google Map of all of the places I need to go in NYC for quick reference. Midtown's hardly Patagonia but it helps #toc @asheresque In NYC 2/9 4 #TOC? Come 2 the Bookish Tweetup: The Life of O'Reilly #TOC conference @problemchylde Couldn't sum it up in 140. But, it will most likely be via a phone call to @drdigipol #topprog Prediction: Obama will soon be hated like Bush was. It wasnt personal, it was the constant scrutiny of the blog era. #tcot Hottest @MVN #sblog: Open Thread 2/3/09 for all radio aficionados this is the best #webradio portal (free registration): #radiotime Predicting a marginal effect on unionization ... RT @walterolson : Richard Posner on Employee Free Choice Act #EFCAfail RT @KatMeyer : Come 2 the Bookish Tweetup: (b there or face the wrath of @booksquare !) #toc Our TOC Party details! Tue. Feb. 10th / 8-10 PM / Lolita Bar, 266 Broome bet Allen and Orchard / $3 drinks til 9 #toc See you there? RT @KatMeyer In NYC 2/9 4 #TOC? Come 2 the Bookish Tweetup: If you're going to #TOC next week start setting up your personal schedule of sessions & events you want to attend @robpas Amazon's press conf (source of Kindle@ rumor) is on first day of #TOC, but not at TOC. I wish, tho! @pkedrosky @suzaxtell had the scoop on Kindle 2 last week - they are showing it #TOC Mahaney should stay on twitter ;-) @JamieLindsay Thanks for making banner for ToC so those of us affected by cancer can show support! Excited to volunteer@ #toc #TOC speaker David Rothman lists his picks of heroes in the anti-DRM struggle: #TOC Keynoter Jeff Jarvis makes Forbes' list of Top 25 Web Celebrities RT @toc : Plastic Logic to announce their first e-reader publishing partners at #TOC on 2/9: Plastic Logic to announce their first e-reader publishing partners at #TOC on 2/9: Nina Paley confirmed as closing keynote at #TOC. She'll speak about pop culture in the digital age RT @laughingsquid New York Comic Con coming Feb 6-8 to Javits Center [Would any CCers want to come to #TOC? Hm...] RT @toc : New Session Added to #TOC Agenda: Topics from the TOC Tag Cloud: RT @toc : New Session Added to #TOC Agenda: Topics from the TOC Tag Cloud: (highly recommended ;) ) RT @SuzAxtell Coincidence that Amazon will unveil its new Kindle on the first day of #TOC? I don't think so! :) @Brinegar Who are they? #toc @Brinegar Where do you get your information from? Please be honest. #toc @Brinegar Facing the truth is also a coping mechanism which you failed to see. #toc @VMaryAbraham I've seen that happen but so far it seems to have done well. Unfortunately #TOC yields "table of contents" content. just bombarded my #toc panel with lots of topics for discussion! they're the smart ones...i'm just the moderator . The seats at #TOC are almost gone, but spots are still open for the Roundtables: RT @toc See the Espresso Book Machine demoed at #TOC conference in February: #toc Aproximadamente 70 posts rascunhados no Blog. Hey--what are the must go to conferences & meet ups for you in 2009? Me: #TOC, #WeMedia, #FOWA, #BlogHer, #ShesGeeky. How about you? RT @jgillmartin : @LeaHendryValle right - she's the only reason he got my vote #TOC Same here. I held my nose. #TOC o volume ideal do meu mp3 é 22 #TOC Anybody queazy bout concept 'car czar'? already have 'finance czar' in Paulson & Gore met w/BHO, perhaps a 'global warming czar'? Is thrilled that some TOC types are checking out the #toc IRC channel on irc.mibbit.com. So what are you waiting for? Wondering if anyone will join me on the #toc channel on irc.mibbit.com #toc โอย โดนนนน อ. บอกว่า มีประเทศเดียวที่ไม่สนใจเรื่อง financial crisis คือไทย - -" #toc อ. ดูเนือยๆ ท่าทางเหนื่อยโคตร ouvindo o set do @djejbr em em repeat #TOC Oh god not more proof by reduction :( #toc