Beginning in September, print and ebook versions of Penguin UK’s new titles will be available simultaneously for the same price. Digital editions will be made available in .epub format through Penguin’s Web sites and via retailers. From The Bookseller:
[Penguin] digital director Genevieve Shore described the move as “an important step.” She said: “We have seen in other markets that the digital bestsellers are the same books making it to the top of the bestseller lists and we know our readers expect both editions to be available at the same time.”