The following slides accompanied many of the presentations during the StartWithXML forum, held Jan. 13, 2009 in New York City.
XML–Why Bother?
David Young, Hachette Book Group USA
As Chairman and CEO of one of America’s leading trade publishers, David Young presents the executive perspective on the role of XML technologies in the increasingly complex business of creating and selling books.
An Introduction to StartWithXML
Michael Healy, Book Industry Study Group
Introduction to some of the key terms and concepts needed to understand the day’s program.
ROI Drivers for a StartWithXML Production Process
Brian O’Leary, Magellan Media Consulting Partners
Overview of the key components that provide the return on investment in an XML workflow.
Saving Money by Adopting an XML-Based Meta Data Workflow
Werner Fischer, Klopotek North America
Presented as part of the “StartWithXML ROI: Savings” panel.
Starting with XML:The Benefits of Automating Composition with Standard Stylesheets
Rebecca Goldthwaite, Cengage Learning
Presented as part of the “StartWithXML ROI: Savings” panel.
Leveraging XML for IP Rights
Steve Kotrch, Simon & Schuster
Presented as part of the “StartWithXML ROI: Savings” panel.
Marketing Books In A World Of Discoverability
Evan Schnittman, Oxford University Press
Presented as part of the “StartWithXML ROI: Revenues” panel.
Supporting Multi-Format Publishing
Leslie Hulse, HarperCollins Publishers
Presented as part of the “StartWithXML ROI: Revenues” panel.
Online Licensing Strategies: The Path to Digital Revenue
Bill O’Brien, Copyright Clearance Center
Presented as part of the “StartWithXML ROI: Revenues” panel.
Digital Book Printing: The New Economics Of Print-On-Demand
David Taylor, Lightning Source Inc.
Presented as part of the “StartWithXML ROI: Revenues” panel.
The View from the Front Lines
Ken Brooks, Cengage Learning
As a publishing technology pioneer and SVP, Global Production and Manufacturing at one of America’s largest educational publishers, Ken Brooks presents lessons for the publishing industry at large based on his experiences implementing successful, large-scale XML production processes.
StartWithXML Solutions Overview
Brian O’Leary, Magellan Media Consulting Partners
Overview of the many publishing technology solutions providers and how their offerings support an XML workflow.
XML Workflow Foundations: Efficient Title Management Practices
Doug Lessing, Firebrand Technologies
Presented as part of the “StartWithXML Solutions: Tools” panel.
Building an XML workflow: Tools and Key Considerations
Steve Waldron, Klopotek North America
Presented as part of the “StartWithXML Solutions: Tools” panel.
DAM for ProductionvsDAM for Distribution
Scott Cook, codeMantra
Presented as part of the “StartWithXML Solutions: Tools” panel.
O’Reilly XML Toolchain
Andrew Savikas, O’Reilly Media
Presented as part of the “StartWithXML Solutions: Tools” panel.
StartWithXML Readiness Checklist
Brian O’Leary, Magellan Media Consulting Partners
Checklist of the key issues publishers should consider before implementing an XML production process.
Tagging and Chunking Best Practices
Laura Dawson, LJNDawson
Presented as part of the “StartWithXML Solutions: Methods” panel.
The Evolving Role of Authors and Editors
Phil Madans, Hachette Book Group
Presented as part of the “StartWithXML Solutions: Methods” panel.
How Wiley Uses Word to Invite Authors, Engage Editors, Improve Production, and Put XML at the Source of Its Content
Frank Grazioli, John Wiley & Sons
Presented as part of the “StartWithXML Solutions: Methods” panel.